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    11
    Dec
    2012
    9:34am, EST

    Last Hostess Twinkies shipped to Chicago-area supermarkets

    Dave Kaup / Reuters

    Hostess Brands Twinkies are on display in a supermarket in Kansas City, Kan., in this Nov. 16 file photo. The last shipment of Hostess-baked Twinkies are headed to supermarkets in Chicago Tuesday.

    By Ben Popken, TODAY contributor

    If you're craving a Twinkie (and you're in the Chicago area), you may have one more chance to get a box of the Hostess-baked cakes, but you have to be fast and lucky.

    The last Twinkies shipment from the bankrupt baker will hit Chicago area Jewel-Osco supermarkets Tuesday morning, Hostess spokesman Tom Becker told TODAY.

    Over 20,000 boxes were in the shipment from the Twinkies plant in Columbus, Ga. They will sell for regular retail face value ($3.59 for a box of 10) until supplies run out, with no per customer limit. Jewel-Osco posted a delivery schedule on their Facebook page with the locations of all their stores that will receive the final batch of creme-filled delights and their expected time of delivery.

    After this final batch of Twinkies runs out, there will be no more Twinkies on store shelves until (if and when) the brand is bought and restarted. Twinkies lovers will have to turn to secondary markets like eBay, Craigslist, or some guy selling them out of a storage locker he's stacked full of hoarded Twinkies.

    When negotiations with its unions failed this winter, Twinkies-maker Hostess declared bankruptcy and began liquidating the company. Having received hundreds of inquiries from interested buyers, it's likely that much like the product itself, Twinkies will never die. They just might not be baked or delivered by union hands, and those hands might not be American.


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    The final shipment of Hostess Twinkies hit Chicago's Jewel-Osco stores and are flying off the shelves at $3.59 a box. NBCNews.com's Dara Brown reports.

     

     

    167 comments

    Hey union workers, know what is worse than not getting a ton of money for a mediocre job? Standing in the unemployment line. Good job guys, real smart!

    Show more
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  • 21
    Nov
    2012
    1:30pm, EST

    Bankruptcy judge approves Hostess liquidation

    The maker of Twinkies and Wonder Bread will wind down in three months, closing 33 plants and more than 500 bakeries. CNBC's Kayla Tauche reports.

    By Ben Popken, TODAY contributor

    It's official. Twinkies are toast, at least as far as being a Hostess product is concerned.

    Hostess Brands Inc on Wednesday won permission from a U.S. bankruptcy judge to begin shutting down, and expressed optimism it will find new homes for many of its iconic brands, which include Twinkies, Drake's cakes and Wonder Bread.

    U.S. Bankruptcy Judge Robert Drain in White Plains, N.Y., authorized current management, led by restructuring specialist Gregory Rayburn, to immediately begin efforts to wind down the 82-year-old company, a process expected to take one year.

    "It appears clear to me that the debtors have taken the right course in seeking to implement the wind-down plan as promptly as possible," Drain said near the end of a four-hour hearing.

    The judge authorized Hostess to begin the liquidation process one day after his last-ditch mediation effort between the Irving, Texas-based company and its striking bakers' union broke down.

    Hostess CEO Gregory Rayburn testified at a bankruptcy hearing Wednesday that he will have to terminate 15,000 employees immediately. Most of the remaining 3,200 workers are expected to be let go within four months. 

    "This is a tragedy, and we're well aware of it," Heather Lennox, a lawyer for Hostess, told the judge. "We are trying to be as sensitive as we can possibly be under the circumstances to the human cost of this." 

    The union, the Bakery, Confectionery, Tobacco and Grain Millers Union, has complained it should not be forced into new wage and benefit cuts, on top of earlier give-backs, while top executives rewarded themselves with higher pay, and that it was "well aware" of the potential consequences of that stance.

    The union said in a court filing that its sole objective was to leave Hostess with "a real, rather than an illusory or theoretical, likelihood of establishing a stable business with secure jobs."

    Union president Frank Hurt was not immediately available for comment. 

    "This is truly a sad day for thousands of families affected by the closing of this company," said Teamsters General Secretary-Treasurer Ken Hall in a statement. "I want to assure our members that despite this outcome, they do not stand alone and their union will continue to work on their behalf to help them find new employment."

    About 6,700 Hostess workers are members of Teamsters.

    Related story: Twinkies are king of the Nile, despite US woes

    After the company's announcement last week that it would need to liquidate after claiming that a strike by workers crippled its business, consumers cleared store shelves of Hostess products, especially Twinkies, out of fear they would never taste the spongy, yellow cakes again.

    There could be a silver lining in this Twinkie tale. Hostess bankers testified to a "flood" of inquiries into buying Hostess brand names from other food makers, from stores and supermarkets, including Wal-Mart, and from investment interests.

    According to testimony by a Hostess Brands adviser, many of the interested buyers have asked if they could keep some of the workers employed in the factories.

    Speaking to reporters outside the courthouse, Rayburn said he was disappointed that the mediation failed and that he plans to move "extremely fast" to sell Hostess' assets. Asked which bidders may fare best, he said: "The one that pays the most."

    Information from the Associated Press and Reuters was included in this report.

    Hostess may be going out of business, but no need to despair. Giada De Laurentiis chats with the TODAY anchors about the topics making headlines today and demonstrates how you can make a homemade version of the beloved crème-filled treat.

    1018 comments

    They should terminate the millions in payouts to management too.

    Show more
    Explore related topics: bankruptcy, layoffs, featured, twinkies, hostess, commentid-featured
  • 20
    Nov
    2012
    7:25pm, EST

    Hostess, union mediation fails; liquidation next?

    Bret Hartman / REUTERS

    A box of Hostess Twinkies is seen on the shelves at a Wonder Bread Hostess Bakery Outlet on Friday in Glendale, Calif.

    By TODAY news and wire services

    Hostess Brands said Tuesday night that it failed to reach a deal in mediation with the Bakery, Confectionary, Tobacco and Grain Millers Union.

    The bankrupt maker of Twinkies and Ding Dongs said it will have no further comment until a hearing scheduled for Wednesday at 11 a.m ET before the U.S. Bankruptcy Court for the Southern District of New York. 

    A union representative did not immediately respond to a request for comment. 

    More: 'Naughty and Nice' stores named by Consumer Reports

    The ailing company, which also makes Wonder Bread and Drake's cakes, sought permission from bankruptcy court on Monday to liquidate its business, claiming that its operations were crippled by the bakers' strike and that winding down was the best way to preserve its dwindling cash.

    On Friday, Hostess closed 33 factories and announced plans to lay off 18,500 workers over an acrimonious labor dispute. But on Monday, U.S. Bankruptcy Judge Robert Drain urged the parties to come to an agreement through mediation. 

    Most insiders had anticipated that the two sides would come to an agreement, but the union and company could not find common ground. 

    More: How to save money by shopping ‘like a man’ 

    The company has blamed union wages and pension costs for contributing to its unprofitably. Hostess Chief Executive Gregory Rayburn has also said the company's labor contracts have deterred would-be bidders for the company and its assets. 

    Here's what each side previously agreed to:

    Teamster Union concessions:

    • 8 percent immediate pay cuts, which would go down to 5 percent next year
    • Hostess will reduce contributions to the health plan by 17 percent
    • Hostess will freeze pension contributions until 2015

    Management concessions:

    • Gave Teamsters 25 percent share of company stock
    • Gave Teamsters two seats on the board
    • Gave Teamsters a $100 million claim in bankruptcy
    • Won't permanently freeze pensions contributions
    • Former CEO's head on a platter: board ousted Brian Driscoll in March, 2012, after it was revealed his salary was tripled to $2.5 million at the same time he demanded steep pay cuts for workers

    The next step is to go back to the bankruptcy judge, who will hold in his hands the fate of the 82-year-old company and its well-known brands. 

    In the coming months, several different scenarios could play out, depending on whether a buyer emerges for the company's brands.

    More: Where's work? Best jobs for any age, area

    "There's a lot of goodwill that comes with the brand name," said  John Pottow, a bankruptcy law professor at the University of Michigan. "A lot of companies could buy the name and recipe for Twinkies and make them."

    Potential buyers wouldn't have to make the snack foods at Hostess factories either. They could make them in new facilities not burdened under old worker agreements that, for instance, required employing separate drivers for two different kinds of Hostess products rather than trucking them together. Among the alternatives:

    Twinkies get absorbed by a big American conglomerate
    Some of the likely suitors include ConAgra, Tastycakes maker Flowers Food, or McKeeFoods, makers of Little Debbie. These companies would likely seek to attach the Twinkies to a more efficient delivery system. For instance, does it really make sense to deliver Twinkies in their own special Twinkies trucks?

    "Twinkie The Kid" trades his cowboy hat for a sombrero...
    A Mexican firm, like Grupo Bimbo, which Forbes reports put in a bid for Hostess several years ago, could move production south of the border. A South American company could get access to lower sugar prices and a cheaper non-unionized workforce. Or, they could keep product in the US, but make them in a non-unionized factory.

    ...or develops a Canadian accent.
    A Canadian company called Saputo has the Canadian rights to Hostess brand products. They're not affected at all by the Hostess liquidation and they could conceivably arrange it to sell Twinkies in America. 

    Twinkies dies
    Pure speculation: No one buys the Twinkies recipe. Fans are forced to make their own at home. Prices for unopened boxes of Twinkies skyrocket on eBay. An "Occupy Twinkies" movement launches to build an unauthorized Twinkies knockoff factory with no leaders and online-only sales... and is surprisingly profitable.

    Related: Relax, Twinkies likely to live on

    Court filings showed  that the company is asking for permission to pay $1.75 million in retention bonuses to 19 different managers as an incentive for sticking around during the liquidation process. 

    The U.S. trustee, Hope Davis, an official appointed by the Justice Department to protect the interest of creditors, objected to this idea, filing a motion on Monday which argued that Hostess officials "have failed to demonstrate that the proposed bonuses are true incentive bonuses and not disguised retention payments."

    Davis also moved to convert the bankruptcy from a Chapter 11 to a Chapter 7. That would take control of the wind-down proceedings away from Hostess and into the hands of a court-appointed trustee.

    More: Is 25 percent tip the new normal? Expert says... 

    In their joinder filed Monday, the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union said that "blaming the BCTGM for the Company’s liquidation is no more credible than blaming an isolated gust of wind for blowing over a tree, when it was the tree’s shallow, rotted root structure that was actually responsible."

    But kids, both young and old, don't care about the blame game. They want to know whether they'll still be able to find their favorite creme-filled yellow cake treat on the shelves.

    The decades-old brand is legendary in consumers' minds and evokes strong feelings of nostalgia in every bite. Some still remember the brand's signature character "Twinkie The Kid" lassoing it up on early television commercials and proclaiming "Big Delight in Every Bite!"

    More: The highest paid actor in America is... 

    The foodstuff has even entered the legal canon. "The Twinkie Defense" was famously, and successfully, used to argue that a suspect on trial for murder suffered from depression and that his high-sugar diet was a symptom of this mental state.

    Ben Popken and Reuters contributed to this report. 

    On Monday, Hostess brands and its second-largest union agreed to a final mediation session in an attempt to avoid liquidation and a sale of assets. Even if the talks fail, several potential buyers are interested in the rights to Twinkies, Wonder Bread and other Hostess brands. TODAY's Natalie Morales reports.

     

    817 comments

    You people are incredible. The union had two choices: reduction in wages and benefits by a small percentage, or reduction of the aforementioned entirely. The union got caught screwing the pooch on this one. Or perhaps you support the idea that thousands of Hostess employees were forced to strike bec …

    Show more
    Explore related topics: food, bankruptcy, featured, twinkies, hostess
  • 19
    Nov
    2012
    11:05am, EST

    Twinkie's last stand: It's up to a mediator

    Hostess may have a longer shelf life than originally predicted now that the company and unions are in mediation. If the mediation fails, the company will go back to bankruptcy court. NBC's Kevin Tibbles reports.

     

    By Ben Popken, TODAY contributor

    Twinkie the Kid’s ride into the sunset hit a hurdle Monday when Hostess Brands, unions and lenders agreed to mediation to try to save the company, and its spongy, yellow cake, from liquidation. 

    The decision staves off, for a couple of days at least, Hostess’ plans to shut down its 33 factories and lay off 18,500 workers after an acrimonious labor dispute that could lead to the end of the 82-year-old company and its well-known brands such as Twinkies, Ho-Hos, Sno-Balls and Wonder bread. 

    During the hearing, U.S. Bankruptcy Judge Robert Drain urged the parties to come to an agreement through mediation rather than through a public, and costly, hearing. The court called a short recess while the lawyer for the baker's union phoned his client to see if the union would agree to a mediation process tomorrow.

    Hostess, maker of the iconic Twinkie cake, will have a hearing before a bankruptcy judge on Monday to begin the work of shutting down and selling off its assets. Meanwhile, many loyal customers are rushing to snatch up what may be the last of its products. NBC's Mara Schiavocampo reports.

    After the recess, the sides agreed to a mediation session Tuesday at 1 p.m. ET to try to work things out. If they can't resolve it, and come to an understanding of the underlying motives behind the worker strike that the company said crippled its business, the bankruptcy hearing will resume Wednesday at 11 a.m ET.

    The sides will probably come to an agreement  on Tuesday, John Pottow, a bankruptcy law professor at the University of Michigan, told TODAY. The biggest sign, he said, is that the Teamsters were on board.

    "The Teamsters aren't pussycats," said Pottow. "If they're saying 'this is as good as it gets,' that's a pretty strong signal to me."

    Wait a moment, so they were playing poker with our childhood memories all along?

    "The bakery union probably thought management was bluffing," Pottow said. After Hostess filed for permission to liquidate Friday, it became clear they weren't.

    Court filings show that the company is asking for permission to pay $1.75 million in retention bonuses to 19 different managers as an incentive for sticking around during the liquidation process. Hostess Brands CEO Gregory Rayburn has publicly blamed the unions for the company's demise.

    The U.S. trustee, Hope Davis, an official appointed by the Justice Department to protect the interest of creditors, objected to this idea, filing a motion this morning which argued that Hostess officials "have failed to demonstrate that the proposed bonuses are true incentive bonuses and not disguised retention payments."

    Davis also moved to convert the bankruptcy from a chapter 11 to a chapter 7. That would take control of the winddown proceedings away from Hostess and into the hands of a court-appointed trustee.

    Cnbc's Kayla Tausche reports that Hostess and the baker's union have agreed to mediation, putting a temporary hold on a shutdown of the company.

    In their joinder filed today, the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union said that "blaming the BCTGM for the Company’s liquidation is no more credible than blaming an isolated gust of wind for blowing over a tree, when it was the tree’s shallow, rotted root structure that was actually responsible."

    But kids, both young and old, don't care about the blame game. They want to know whether they'll still be able to find their favorite creme-filled yellow cake treat on the shelves.

    The decades-old brand is legendary in consumers' minds and evokes strong feelings of nostalgia in every bite. Some still remember the brand's signature character "Twinkie The Kid" lassoing it up on early television commercials and proclaiming "Big Delight in Every Bite!" The foodstuff has even entered the legal canon. "The Twinkie Defense" was famously, and successfully, used to argue that a suspect on trial for murder suffered from depression and that his high-sugar diet was a symptom of this mental state.

    In advance of the interim hearing, Hostess Brands spokesman Tom Becker told TODAY he "wasn't going to comment on what could happen" or speculate on the proceeding's outcome.

    While today's results are likely to be minimal, in the coming months several different scenarios could play out, depending on who the buyer is, or if there is a buyer at all.

    "There's a lot of Goodwill that comes with the brand name," said Pottow, "A lot of companies could buy the name and recipe for Twinkies and make them." They wouldn't have to make them at the Twinkies factories either. They could make them in new facilities not burdened under old worker agreements that, for instance, required employing separate drivers for two different kinds of Hostess products rather than trucking them together.

    Twinkies get absorbed by a big American conglomerate

    Some of the likely suitors include ConAgra, Tastycakes maker Flowers Food, or McKeeFoods, makers of Little Debbie. These companies would likely seek to attach the Twinkies to a more efficient delivery system. For instance, does it really make sense to deliver Twinkies in their own special Twinkies trucks?

    "Twinkie The Kid" trades his cowboy hat for a sombrero...

    A Mexican firm, like Grupo Bimbo, which Forbes reports put in a bid for Hostess several years ago, could move production south of the border. A South American company could get access to lower sugar prices and a cheaper non-unionized workforce. Or, they could keep product in the US, but made in a non-unionized factory.

    ...or develops a Canadian accent.

    A Canadian company called Saputo has the Canadian rights to Hostess brand products. They're not affected at all by the Hostess liquidation and they could conceivably arrange it to sell Twinkies in America. 

    Twinkies dies

    Pure speculation: No one buys the Twinkies recipe. Fans are forced to make their own at home. Prices for unopened boxes of Twinkies skyrocket on eBay. An "Occupy Twinkies" movement launches to build an unauthorized Twinkies knockoff factory with no leaders and online-only sales... and is surprisingly profitable.

    Now that Hostess' Twinkies may be going away after the company shut down production after a workers' strike, NBC's Mara Schiavocampo — a Twinkie fanatic herself — takes a look at the mad rush to get a last taste of the iconic cream-filled American snack cake.

     

     

     

     

    866 comments

    All you strikers really showed Hostess who was boss. 18,000 unemployed. Better rush out, I don't think McDonalds can hire all of you. What is the Union doing for you now. Is the Union paying your Mortgage, Grocery Bill, you know those luxury items in life like food, clothing and shelter.

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    Explore related topics: food, bankruptcy, retail, featured, twinkies, hostess, commentid-twinkies
  • 11
    Jan
    2012
    1:16pm, EST

    Oh, how the Twinkie has fallen: Reflections of an ex-Twinkie tester

    Getty Images

    Twinkies have been around since 1930, but today their manufacturer has filed for bankruptcy protection.

    By Dick Schindler

    Hostess Brands, the maker of Twinkies and Wonder Bread, has filed for bankruptcy protection, but it’s unlikely Twinkies will disappear. After all, the crème-filled snack cake has been around for more than 80 years. There was a time when no self-respecting American mom would dream of sending her children off to school without a Twinkie in their lunchboxes.

    Still, things have surely changed since I went to work for Continental Baking Company (which today has morphed into Hostess Brands). In those days the company, which also made Wonder Bread and other Hostess snacks, was part of the mighty conglomerate ITT, reporting directly to its CEO.  It operated 66 bakeries throughout the U.S., including Alaska and Hawaii. Twinkies were as well-known a national brand as Ford or Coke, and there were more Wonder Bread and Twinkie trucks on the road than there were brown UPS trucks. All over America, schoolchildren visited Twinkie bakeries with their teachers and stared in awe as those yellow cakes shot down conveyers like machine-gun bullets.

    Those were heady days for Continental, and Twinkies were its star performer. I had a Twinkie-yellow Cadillac convertible and a Twinkie-yellow ski boat, both with white tops. I loved Twinkies. Everybody did. How could this wonderfully tasty American icon fall so far? I think the quality has diminished since my day.

    With dozens of bakeries scattered across the country, quality control was crucial: Every Twinkie had to look and taste exactly like every other Twinkie produced in every other Hostess bakery. To achieve that, every day each bakery manager and his team (along with any executives visiting from corporate headquarters, like me) would examine and taste-test every product, down to counting the number of cherries in each Hostess cherry pie.

    The creator of iconic American desserts like Twinkies and Ho-Hos has filed for bankruptcy, but Hostess Brand says lovers of those sweet treats will still be able to find them on store shelves.

    Hostess was a success back then because its quality control was superb. Every product had a very short shelf life: just two or three days. Whatever didn’t sell by then was removed from shelves and returned to its bakery, where it was sold from the bakery’s thrift stores (the part of the business I was most involved with) at a reduced price. Thrift-store sales were huge, and if there weren’t enough returns to meet demand, we filled the gap with fresh product; we didn’t want customers traveling to the store to find empty shelves.

    By the time Continental Baking was acquired by Interstate Bakeries Corporation (today Hostess Brands) in 1995, I had changed jobs, but I watched with interest as shelf lives were extended with preservatives and formulas were changed – even the formula for Twinkies, which had been sacrosanct in my day.

    And Twinkies have changed from when I used to taste-test them, no question about that. The soft, creamy filling of yore is neither as soft or as creamy as it was then. The yellow sponge cake comes close, but it's not as fresh-tasting. And that is no surprise, because today's Twinkies have a 14-day shelf life, so of course there is a lot more preservative in each Twinkie.

    The treat beloved by baby boomers has changed to something not as good. And that may have much to do with Hostess’s current financial woes.

    Dick Schindler is a retired supermarket executive who tasted a lot of Twinkies during his time at Continental Baking. His son Rick is a TODAY.com writer/editor.

    More on Twinkies:

    • Twinkie sushi? Try these little cake concoctions 
    • Gulp! Take a gander at a Twinkie’s 37 or so ingredients
    • Turn Twinkies, Ho Hos, Cheez Doodles into ‘gourmet’ treats
    • Make your own Twinkies with this recipe

    98 comments

    I'm 29 & I've never so much as tasted a Twinkie... I am glad I didn't have a so-called "self-respecting American mom."

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