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    24
    Apr
    2013
    2:04pm, EDT

    Pins and toilet paper roll for iPod speaker? Try these instead

    By Kara Reinhardt, Cheapism.com

    The iHome iD55 speaker dock is big enough for an iPad.

    A DIY idea that has ping-ponged around Pinterest and other social media suggests you can fashion a speaker for a smartphone or MP3 player from nothing but a few pushpins and a toilet paper roll. That’s right -- a toilet paper roll. Although this may cost basically nothing and boost the volume a bit, it won’t exactly impress with its style or sound quality. On a $100 budget, you still won’t get a 100 percent audiophile-approved speaker system, but you can certainly find one that will blow a TP speaker out of the water.

    Below are Cheapism.com’s top picks for affordable iPod/iPhone speakers.

    • The iHome iD55 (starting at $76) is a dock wide enough to accommodate an iPad yet small enough to be portable. The 30-pin connector accepts most Apple devices, although not the latest generation with the newer, narrower Lightning connector. Expert reviewers admire the dock’s sophisticated design, which features a sliding cover, and solid audio performance. (Where to buy)
    • The JBL Flip (starting at $85) is a wireless speaker that connects to Bluetooth-enabled MP3 players, smartphones, tablets, and computers. It has earned rave reviews online for loud, clear sound, especially given its small size. A built-in microphone and call-answer button let it double as a speakerphone for FaceTiming, Skyping, or talking on the phone. (Where to buy)
    • The JBL OnBeat Micro (starting at $100) beat many competitors to market with a Lightning connector for the newest iPod Touch and iPod Nano, as well as the iPhone 5. This small dock pleasantly surprised reviewers with its considerable volume and well-balanced audio. (Where to buy)
    • The NuForce Cube (starting at $99) is a 2.3-inch block that plugs into a headphone jack or USB port. Its tiny size and eight-hour battery life make it the most portable speaker on this list. Don’t expect deep, thumping bass, reviewers say, but the sound is pleasingly crisp and detailed. (Where to buy)

    Consumers looking for a speaker dock should note whether their devices use the older, wider 30-pin connector or the smaller Lightning connector. The specs for most speakers include a list of devices they support. If you find yourself unsure which generation of iPod you have, this page on the Apple website can help you sort out the different models. Although only compatible devices can be docked and charged on the iHome iD55 and JBL OnBeat Micro, or connect wirelessly to the JBL Flip, all the speakers on the list above have 3.5 mm inputs on the back where users can plug in most any device, including a computer or a non-Apple MP3 player.

    Every one of the speakers on this list is small and light enough to carry with you on the road. Battery power, whether it be from AA batteries, AAA batteries, or a rechargeable lithium-ion battery, makes it possible to listen even outside or away from an outlet.

    Related content from Cheapism:
    Full report on cheap iPod speakers
    Cheap MP3 players buying guide
    Best cheap headphones
    iPhone case reviews and recommendations

    Comment

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  • 14
    Mar
    2012
    12:45pm, EDT

    Nike apologizes for 'Black and Tan' sneaker name

    By Eve Tahmincioglu

    Chances are you won’t be wearing your “Black and Tan” Nike sneakers when you toast to St. Patrick’s Day this weekend.

    Why? Because Nike has decided to change the unofficial name of its new shoe after an Irish kerfuffle erupted over the sneaker’s handle.

    If the marketing folks at Nike had done a quick Google search on the term they would have found that Black and Tan does not just refer to a drink that combines a pale ale beer and a dark beer. It also applies to the Black and Tans, who were a British paramilitary force that smothered an Irish uprising in the 1920s.

    “It would be the American equivalent of calling a sneaker 'the al-Qaeda,'” stated a story about the shoe controversy in the IrishCentral.com, one of the largest Irish-American news sites.

    When asked about the goof up, Nike spokesman Brian Strong sent only this brief statement:

    “This month Nike is scheduled to release a quick strike version of the Nike SB Dunk Low that has been unofficially named by some using a phrase that can be viewed as inappropriate and insensitive. We apologize.  No offense was intended.”

    Unfortunately, it’s not the first offensive or ill-advised product name, unofficial or otherwise, that’s gotten companies in hot water and it won’t be the last.

    Who would have thought the Chevy Nova would have been a dud. It sounded great for some global customers, but in Spanish “nova” means “no go.”

    Stupid name choices, however, can be in the eye of the beholder. When Apple introduced the iPad, many women, including yours truly, wrote about how such a name selection would never have happened if there were more women in the name-brainstorming meeting at the tech giant.

    Turns out, the name choice didn’t keep the iPad from selling millions.

    “The product names are very important and companies do spend significant effort in figuring this out,” said Prashant Malaviya, associate professor of marketing at Georgetown University’s McDonough School of Business. “In marketing history, there are lots of examples of mistakes people made, most of them honest but some with a little tongue in cheek.”

    153 comments

    Except there is not a widely popular drink in America called an "al-Qaeda." I think your analogy is a little off base.

    Show more
    Explore related topics: products, irish, nike, sneakers, st-patricks-day, ipad

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Eve Tahmincioglu

Eve Tahmincioglu writes the popular "Your Career" column for MSNBC.com and her blog www.careerdiva.net, covers a broad range of career and labor issues. Her blog was named one of the top ten career blogs by Forbes, US News & World Report and CareerBuilder. Last year, she was named one of the top online business columnist in the country by the Society of American Business Editors and Writers. She's al …

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