• MSN
  • Hotmail
  • More
    • Autos
    • My MSN
    • Video
    • Careers & Jobs
    • Personals
    • Weather
    • Delish
    • Quotes
    • White Pages
    • Games
    • Real Estate
    • Wonderwall
    • Horoscopes
    • Shopping
    • Yellow Pages
    • Local Edition
    • Traffic
    • Feedback
    • Maps & Directions
    • Travel
    • Full MSN Index
  • Bing
  • NBCNews.com
  • TODAY
  • Nightly News
  • Rock Center
  • Meet the Press
  • Dateline
  • msnbc
  • Breaking News
  • Newsvine
  • News
  • Entertainment
  • Food
  • Health
  • Money
  • Pets
  • Moms
  • Style
  • Travel
  • Books
  • KLG & Hoda
  • Video
  • More
    • Comics & Games
    • Concert Series
    • Good News!
    • Hip2Save
    • Horoscope
    • Lotto
    • Photo Features
    • Relationships
    • Rossen Reports
    • Tech
    • Weather
  • Recommended: Cheapism: Best budget umbrella strollers
  • Recommended: How to tie the knot on a shoestring
  • Recommended: Here's how much Americans think families need to get by
  • Recommended: Buzz: Snooping bosses don't surprise many


Life Inc. is about how the economy is affecting you: your life, your job, your family, your finances, your spending. Check us out on Facebook or follow us on Twitter.

  • ↓ About this blog
  • ↓ Archives
    • Icons Email E-mail updates
    • Icons Twitter Follow on Twitter
    • Icons Feed Subscribe to RSS
  • Advertise | AdChoices
    15
    Jun
    2012
    10:21am, EDT

    Majority of dads say they do the grocery shopping

    Brian Snyder / Reuters file

    According to a survey, 52 percent of dads say they are the primary supermarket shoppers in the household.

    By Eve Tahmincioglu

    There’s a good chance dad might be shopping for his own Father’s Day breakfast in bed this Sunday. No, he’s not in the doghouse, but apparently dads are doing more of the grocery shopping these days.

    According to a survey released this week by brand marketing firm Cone Communications, 52 percent of dads say they are the primary supermarket shoppers in the household, and 35 percent of moms admitted fathers have more influence when it comes to grocery purchases. 

    “This research goes against all stereotypes of the ‘Father Knows Best’ dad who doesn’t concern himself with domestic responsibilities,” says Bill Fleishman, president of Cone Communications, about the online survey that polled 1,000 parents with children under 17.

    The company’s research also found dad shoppers aren’t just winging their supermarket hunting. Dad’s polled said they:

    • Create a detailed shopping list – 63% (vs. 65% of moms)
    • Collect coupons or read circulars – 56% (vs. 62% of moms)
    • Plan meals for the week ahead of time – 52% (vs. 46% of moms)
    • Perform background research on grocery products – 24% (vs. 11% of moms)

    And moms are more likely to spend more time in the grocery store than dads. While Cone’s study found fathers were doing more of the grocery shopping, Today Money Facebook fans we informally polled Friday largely said the opposite it true.

    “If my husband went to the store we would be having frozen pizza and macaroni and cheese for dinner every night,” said Mariska Colbert of her husband Zac.

    And Melissa Klement added, “Wish my hubby would do it.”

    But Roberta Harwood Speller, who works in a grocery store said: “There are several men that shop each week there for their families. They do very well. Even have their kids with them.”


    Follow @todaymoney

    For those of us who just can’t accept father foragers in the supermarket, it may be time set aside your bias in the aisle.

    “We’re finding that dads are not acting so differently from moms in their approach to grocery shopping,” maintained Cone’s Fleishman.

    (Full disclosure: My husband does most of the supermarket shopping these days, but I have to write up the list.)

    More from msnbc.com business:

    • That bundle of joy will now cost you $234,900
    • The search is on for America's ugliest car
    • Family, work balancing act? Dads have to do it too
    • Another summer and broke families plan staycations
    • NBC Nightly News video: Finding the hidden bank fees

    Follow msnbc.com business on Twitter and Facebook

     

     

    95 comments

    I do the vast majority of the shopping, because I do the vast majority of the cooking, and I know what specific items I want. Fortunately, my sweet wife does the cleaning, so it is a total win-win, as she hates to cook and I hate to clean...

    Show more
    Explore related topics: shopping, parents, supermarket, moms, featured, dads
  • 13
    Jun
    2012
    9:24am, EDT

    Many dads struggle to 'have it all,' balancing work, family

    Brett Deering for msnbc.com

    Dustin Baylor closes his eyes while playing with his sons Paxton, 6, left, and Garrison, 4, after work at their home Friday, June 8, 2012 in Enid, Okla.

    By Allison Linn, NBC News

    Dustin Baylor knew from the time he was in elementary school that he wanted to be a doctor.

    All his life, he also wanted to be a dad.

    What he wasn’t able to appreciate until adulthood was how challenging it might be to be awakened by his pager going off with a medical emergency just as often as by one of his three children having a bad dream, needing to go to the bathroom or just falling out of bed.

    Baylor was one of dozens of dads who wrote to TODAY.com about doing it all: Excelling at work, raising kids, taking care of household chores and finding some time to spend with their spouse or partner.

    Almost every dad we heard from said they wouldn’t want it any other way, although many conceded they sometimes struggle to make it through the day -- and night.

    “I often feel overwhelmed trying to do it all," Baylor wrote. "I love my wife, my job and my family. But whereas men in past generations emphasized being a provider first and foremost, I think modern fathers take on many more roles."

    The juggle between work and home life has long been a hot topic for women, many of whom have known from early on that they would work and raise children – and may even have watched their own moms do the same thing.

    But many young dads are choosing to take a role in their home life that is more active than seen in any generation before, said Brad Harrington, executive director of the Boston College Center for Work and Family. That means they can be both less prepared for, and less adept at, juggling both roles.

    “I think they are working really without a script,” Harrington said.

    Related: Dad's survey shows fathers just want a little R-E-S-P-E-C-T

    What’s clear is that more dads want to figure it out. Harrington and other researchers have noticed a clear and pervasive shift toward more dads choosing to do everything from change diapers to chaperone field trips.

    “The expectation on the part of most fathers is they’re going to be much more engaged than their father was,” Harrington said.

    Send idea Send me your story ideas

    Facebook Follow us on Facebook

    Twitter Follow me on Twitter

    And as more women work, and bring in a bigger chunk of the family’s earnings, Harrington notes that men also are finding that their spouses expect them to pitch in more on chores including laundry, dishes and grocery shopping.

    “The expectation is, ‘I can’t do it all and you’re going to have to share,’” Harrington said.

    Yet employers have not necessarily caught up with the evolving roles men are playing at home, leaving many feeling caught in the middle. A landmark study by the Families and Work Institute, released in 2009, found that dads actually feel more conflict between home and work life than moms do.

    Ellen Galinsky, president of the Families and Work Institute, said the research showed that even as home lives become more egalitarian, men continue to feel pressure to fill the traditional provider role by putting in long, hard hours at work.

    Galinsky says the weak economy and high jobless rate likely have exacerbated the financial pressures.

    “We expect that it will either maintain or increase the conflict that men experience,” she said.

    Brett Deering for msnbc.com

    Dustin Baylor and his family on in Enid, Okla. Baylor is among a new generation of dads trying to 'do it all.'

    Tending to patients, and kids
    Baylor, 34, and his wife, a physical therapist pursuing her doctorate, have three kids ages 6, 4 and 1. On a typical day, that means the couple has to get kids to daycare, a pre-K program and kindergarten before heading out for their own work days.

    In the afternoon, Baylor’s wife picks up their oldest son from school and drops him off at Baylor’s medical practice, then goes back to finish up her workday. That means Baylor and his nurse, who also has a child to watch in the afternoons, have their children in the office as they finish up their work day.

    Baylor admits it can be a challenge when the kids want to run down the halls while he has patients to attend to. But he describes fondly the way his son stands on the back of his chair, chatting about the school day, while he does office work.

    He recently brought more toys into his home office so his kids can be nearby when he’s on call or dealing with paperwork.

    “I’m actually used to working with kids orbiting,” he said.

    The desire to be an active parent is one of the reasons Baylor opted to have a family practice in Enid, Okla., rather than join a hospital staff. The decision has meant less money but more flexibility to have a child at work or take off on a family vacation.

    That’s one of many ways in which Baylor is different from his own dad, who worked as a mail carrier while his mom mostly stayed home while he was younger.

    But it still can be hard to juggle. Baylor and his wife decided to have kids while he was a chief medical resident, and he says he wishes he had been able to help his wife out more in those early days. Another struggle came when his middle son started having seizures because of a rare health problem. He is doing fine now.

    “I wish I could say that I have no regrets at all, but that really wouldn’t be true. I wish I could have taken more time to just be a dad when my first son was born. I wish I could have been around constantly to shelter my second son when all those seizures were happening instead of meeting him in the emergency room. I already wish I had even more time with my daughter individually, which is not a unique problem for the youngest child of any family,” he wrote in his response to TODAY.com.

    Like a lot of dads, Baylor rarely gets time for date nights or other quality time alone with his wife.

    While many face the same struggle, few have to go to the lengths John Martin does to be both a father and a spouse.

    ‘You just get a little exhausted’
    Martin, 45, received an e-mail from his high school sweetheart, whom he hadn’t heard from in 27 years, soon after his marriage ended. When they finally met up nearly a year later, a whirlwind weekend together was all it took for them to realize they still had the feelings they’d had at age 16, and within a month they were engaged. 

    But there was one big problem: Martin and his kids live in Denver, while his new wife and her kids live in the Seattle area.

    Even as he made plans to remarry, Martin said he didn’t want to give up his major role as a parent to his two young girls. (He shares custody with their mother.)

    “I was always changing diapers and putting them to bed and doing all the things that I think dads do these days,” he said. “It would be inconceivable for me not to have them at least half the time.”

    To maintain his relationship with his kids and build a relationship with his new wife and teenage stepchildren, either Martin or his new wife fly back and forth to be with their spouse nearly every week. They’ve maintained that routine for close to two years, and Martin has cut his employment to 80 percent of full-time to balance it all.

    “The way it worked was to leave the kids alone and to kind of rotate around them,” he said.

    Martin savors watching his girls play softball and going out for family pizza night and says that while he loves his job as a lawyer, his wife and kids come first.

    Still, the challenge of maintaining two households and commuting across several states can be disorienting, and tiring.

    “You run low on energy in a way that your children can’t possibly understand,” he said. “Then you are a little less patient, a little less this, a little less that. You just get a little exhausted.”

    The ‘all-encompassing man’
    Anthony Noriega, 33, also sometimes finds himself struggling to keep up with the hectic schedule of raising four kids with his wife, who takes care of the kids and goes to school.

    Like many parents, Noriega describes a life that can be a dizzying whirlwind of cooking, paying bills and getting everyone to bed after a long day at work as a web marketing specialist in Boise, Idaho.

    Writing to TODAY.com, he described “the mystique of this elusive, all-encompassing man: The bread winner, the great father who engages in every aspect of their child’s lives, the super husband who can whip out a dinner with no trouble and still pay attention to his hard-working wife.”

    He admits it doesn’t always go perfectly smoothly. But Noriega said his own parents struggled with addiction, and he knew from the time he was a teenager that he wanted to get married and raise his own family in a very different way. He may pine for a quiet moment, but he has no regrets about how things have turned out.

    “My priorities are providing a stable foundation for my kids growing up (and)  not having to worry about whether or not they’re going to have school clothes, food on the table - the things that I had to deal with as a kid,” he said in an interview.

    Some dads wrote to TODAY.com to remind us that not all of them have that struggle. Scott Bouma, 35, and his wife have four kids and his wife stays home full-time.

    The fact that his wife is a stay-at-home mom means that Bouma, a software engineer who lives in Helena, Mont., feels  he can spend time with his family at night or on the weekends instead of dealing with a list of chores and errands he imagines dads with working spouses face.

     “I feel like I’m definitely the other side,” he said in an interview. “I’m a dad who doesn’t feel pressure to do all that stuff.”

     

    41 comments

    So now some dads are beginning to understand how life has been for moms and women in general for a very long time. let's move forward.

    Show more
    Explore related topics: employment, careers, featured, dads, fathers-day, allison-linn

Browse

  • featured,
  • economy,
  • employment,
  • personal-finance,
  • careers,
  • retail,
  • business,
  • buzz,
  • taxes,
  • cheapism,
  • workplace,
  • consumerman,
  • deals,
  • consumer-news,
  • good-graph-friday,
  • jobs,
  • unemployment,
  • retirement,
  • live-chat,
  • money,
  • career,
  • education,
  • food,
  • real-estate,
  • recession,
  • autos,
  • holiday-retail,
  • women,
  • college,
  • shopping,
  • money-911,
  • facebook,
  • housing,
  • wealth,
  • irs,
  • gas-prices,
  • work,
  • commentid-featured,
  • savings
Also

Top More on TODAY.com headlines

3155,10
Advertise | AdChoices

Eve Tahmincioglu

Eve Tahmincioglu writes the popular "Your Career" column for MSNBC.com and her blog www.careerdiva.net, covers a broad range of career and labor issues. Her blog was named one of the top ten career blogs by Forbes, US News & World Report and CareerBuilder. Last year, she was named one of the top online business columnist in the country by the Society of American Business Editors and Writers. She's al …

Let's Connect
Follow me on Twitter at Twitter.com/Careerdiva.

Allison Linn, NBC News

Allison Linn is the lead writer for TODAY Money's Life Inc. She also writes about the economy, consumer issues, personal finance, employment and workplace issues for NBCNews.com. Linn joined NBCNews.com from The Associated Press, where she mainly covered Microsoft. Previously, she worked at newspapers in Colorado, Washington and Oregon. She also spent nearly two years as a reporter in Germany.

Allison Linn, NBC News Blogroll

  • Career Diva
  • Consumer Reports Money
  • Floyd Norris
  • The Big Picture
  • The Consumerist
  • The Juggle
  • Suddenly Frugal
  • Consumer Reports Baby & Kids
  • The Economist Free Exchange
  • Bucks
  • Brazen Careerist
  • On the Job
Let's socialize!
Want more Life Inc.? Follow me on Twitter, check us out on Facebook or send me your news tips or story ideas.

Archives

  • 2013
    • May (39)
    • April (66)
    • March (75)
    • February (72)
    • January (74)
  • 2012
    • December (57)
    • November (94)
    • October (75)
    • September (69)
    • August (51)
    • July (58)
    • June (76)
    • May (63)
    • April (62)
    • March (77)
    • February (69)
    • January (48)
  • 2011
    • December (62)
    • November (69)
    • October (63)
    • September (62)
    • August (58)
    • July (54)
    • June (42)
    • May (48)
    • April (43)
    • March (47)
    • February (36)
    • January (43)
  • 2010
    • December (65)
    • November (64)
    • October (51)
    • September (43)
    • August (16)

Most Commented

  • Here's how much Americans think families need to get by (237)
  • Big Brother may not be watching, but your employer probably is (187)
  • Great Recession will haunt millions into their retirement years, study finds (163)
  • Retirement age in US rises to 61 (from 57 in the early 90s) (192)
  • So your kid wants a credit card. What do you do now? (45)
  • Bus drivers top obese workers list; doctors tip lighter (48)
  • Budget brides save by buying canceled weddings (19)

Other blogs

  • Hip2Save

More on TODAY.com

3155,8
© 2013 NBCNews.com
  • Today.com Money
  • About us
  • Contact
  • Help
  • Site map
  • Careers
  • Closed captioning
  • Terms & Conditions
  • Privacy policy
  • Advertise