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    23
    Oct
    2012
    3:27pm, EDT

    Best candy to hand out on Halloween? The Internet has spoken!

    featurepics.com

    Ahhh, good ol' candy corn: Love it or hate it, the iconic Halloween treat is the most-searched-for sweet on Google.

    By Meghan Holohan, TODAY contributor

    In the realm of trick-or-treating, apples are lame and Necco Wafers are even lamer. (What are those things, anyway — sugared cardboard?)

    So what should you hand out to trick-or-treaters to assure your house doesn't land on the egging list? We've consulted the Internet and some candy stores in order to help you hand out the treats children want.

    Based on sheer volume of Facebook likes, Skittles are the most popular candy, with 23.55 million people giving it the thumbs up. Starburst (11.5 million likes), Reese’s Peanut Butter Cups (10 million likes), Kit Kat (9.4 million likes), and Twix (5.16 million likes) round out the top five most drooled-over treats on Facebook.

    Google searches also shed light on people’s sugary cravings and curiosities. Candy corn, Gummy Bears and Snickers are the top three most-searched-for sweets overall. Interestingly, trick-or-treaters in Colorado might enjoy their Halloween hauls more because residents there really research their candy — the state boasts the highest number of Google searches for Halloween treats.

    Californians should be prepared to bring home lots of organic candy because that state ranks highest in Google searches for such healthy treats. And kids in Washington should brace themselves: their state has the highest number of Google searches for sugar-free candy.

    featurepics.com

    Internet searches and Facebook likes indicate what sorts of treats are on people's minds this Halloween season.

    Kristi Holmes, owner of The Confectionery in Seattle, said she doesn't think the Google search results accurately depict what Washingtonians want: “We do have sugar-free [candy], but it is more people who are diabetic and who are eating sugar-free [and low-carb diets] who buy it.”

    Holmes noted that candy corn remains one of the most popular seasonal items at her store. “Our store sells almost 600 pounds [of candy corn] in two months,” she said.

    Meanwhile, chocolate-loving Ohio residents search for candy bars more often than people in other states, while Wisconsin residents tend to search for gummy worms and North Carolina residents love researching jelly beans — a year-round favorite across the country thanks to gourmet options.

    “We've had a ton of people come in for the Jelly Belly [candies],” said Hailey Buehler, an employee at Blickenstaff's toy and candy store in Provo, Utah. “The orange has been quite popular and other fall colors, as well.”

    Want another reliable way to predict treat trends? Consider the weather. The worst U.S. drought in more than 50 years has caused the price of corn oil and high fructose corn syrup to spike this year, increasing candy costs by about 3 percent from last year — so it should be no surprise if the kids’ Halloween plunder looks smaller on Oct. 31. And forget about handing out apples or enjoying a glass of apple cider; apple prices have increased between 20 and 30 percent over last year.

    Here are the full lists of popular candies on the Internet this year:

    Facebook results for candy
    Here are the top 10 most-liked treats on Facebook:

    1. Skittles, 23.55 million likes

    2. Starburst, 11.5 million likes

    3. Reese's Peanut Butter Cups, 10 million likes

    4. Kit Kat, 9.4 million likes

    5. Twix, 5.16 million likes

    6. Snickers, 4.8 million likes

    7. M&M'S, 4 million likes

    8. Sour Patch Kids, 3.89 million likes

    9. Life Savers Gummies, 3.28 million likes

    10. Hershey’s Kisses, 1.97 million likes

    Google results for candy
    The top 10 hottest candy searches on the Google search engine are:

    1. Candy corn

    2. Gummy Bears

    3. Snickers

    4. M&M’S

    5. Reese's

    6. Milky Way

    7. Twix

    8. Lollipop

    9. Twizzler

    10. Peanut M&M'S

    What's your all-time favorite Halloween candy? Tell us in the comments!

    More:

    • Hot new Halloween candy to help you one-up the neighbors
    • Healthier Halloween candy that won't ruin your reputation
    • What's the most hated Halloween candy?
    • Video: Scariest of all: Which viewer's Halloween costume is best?

    TODAY diet and nutrition editor Madelyn Fernstrom gives a lesson on Halloween candy, sharing five fun facts, including the most popular candy and which candy does not cause weight gain.

    14 comments

    Sometimes, the best thing to give out on Halloween isn't candy. My mom started giving out Play-Doh a few years ago and now the whole neighborhood knows her house as "the Play-Doh" house. It's been a huge hit. I plan on giving out Play-Doh myself this Halloween.

    Show more
    Explore related topics: halloween, candy, popular, treats, trick-or-treaters
  • 31
    Oct
    2011
    12:59pm, EDT

    States come calling for higher taxes on sweets

    Joshua Lott / Reuters

    Candy bars are often subject to sales tax, although the cookielike nature of some bars can pose problems.

    By Martin Wolk, NBC News

    On this Halloween, as you prepare to satisfy your sweet tooth, get ready to shell out a few extra pennies for the tax man, at least in the 17 states that have special taxes on candy.

    The Tax Foundation, a Washington-based think tank that supports "sound" tax policy, has chosen today to release a new report on the growing trend among states to raise taxes on candy and soda, at least partly in an effort to combat the nation’s rising obesity rate.

    The foundation says 17 states that exempt groceries from sales taxes make an exception for candy, while 22 states plus the District of Columbia exempt soda. That means candy and soda are subject to taxes of 2.9 to 7.25 percent that are not levied on other foods and beverages.

    Another four states have special excise taxes on soda and an additional 14 have been considering them in the legislature. Tax rates vary from 21 cents per gallon in Arkansas to 1.9 percent in Tennessee.

    The Tax Foundation notes that singling out candy and soda for special treatment in the tax code can be complicated. Many states struggle to define candy, exempting cookie-like bars such as Kit-Kat and Twix, for example. Sports drinks and diet sodas are generally but not always treated as soda. Starbucks’ bottled Frappucino beverage is subject to soda excise taxes in two states and exempt in two others, the report says.

    Some see these taxes as an easy source of new revenue and a way to modify behavior, but the Tax Foundation report concludes that “singling out soda and candy for taxation is a poor method of combating obesity.”

    Such taxes unfairly burden those who enjoy soda and candy responsible and have “unin­tended consequences,” such as encouraging the overconsumption of food and beverages that are taxed at a lower rate, the foundation says.

    What do you think?

    71 comments

    The state taxes the end user ... while the government subsidizes the raw material .. great job guys!

    Show more
    Explore related topics: food, candy, featured
  • 23
    May
    2011
    10:31am, EDT

    $500 jelly beans offer haute cuisine in a bite-size package

    Leaf Brands

    By Rachel Elbaum

    Fine dining comes at a price. And apparently, that applies to candy, too. Enter the world’s most expensive jelly beans, complete with crystal storage jar, at $500 for 12 ounces. 

    The luxury treats, from Jelly Belly inventor David Klein, are wrapped in 24-karat gold and offer “a delicious sensory journey around the world, experiencing the world’s finest and most exotic spices, herbs, roots, flowers, fruits, and nuts specific to world cultures,” according to the press release.


    The flavors of the bite-sized sweets have been influenced by some of the world's finest restaurants, including “food deconstruction masters such as Jose Andreas and Ferran Adria of El Bulli” in Spain, and will “enable one to create haute cuisine and exotic dishes using the taste elements of each jelly bean.”

    Klein, who is no longer with Jelly Belly, created the new line, David’s Signature Beyond Gourmet Jelly Beans, together with Leaf Brands, LLC. They are making their debut at the Sweets & Snacks Expo in Chicago this week, where they will be displayed under armed guard.

    What do you think of the fancy candies, and tell us, have you ever splurged big on food?

    Related: $25,000 sundae? 12 expensive eats

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    Show more
    Explore related topics: candy, expensive, featured, desserts, guilty-pleasures

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Martin Wolk

Martin Wolk is executive business editor for NBC News Digital, responsible for business content on NBCNews.com and TODAY.com. Prior to joining NBC News, he worked as a correspondent for Reuters in Seattle and New York. He is based in Redmond, Wash.

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