Battle of the bulge: Spanx v. Yummie Tummie over patent

Spanx is fighting allegations from fellow shapewear company Yummie Tummie, founded by a "Real Housewives of New York" star, that suggest some Spanx camisoles look too similar to their products. NBC's Mara Schiavocampo reports.

UPDATED, 12:48 p.m. EDT: There’s a battle shaping up in women’s undergarments. And lest you think that’s a punch line, at stake in this patent dispute is a billion-dollar industry aimed at fighting the muffin top.

Spanx, a company that’s so successful it made founder Sara Blakely the youngest self-made female billionaire in the world, filed suit March 5 against "Real Housewife of New York" Heather Thomson and her Yummie Tummie brand slimmers. The suit comes in response to a cease-and-desist letter from Thomson's attorneys on Jan. 18. The letter claims Spanx ripped off Thomson's patented three-panel design for slimming camisoles, according to the lawsuit against Times Three Clothier, LLC, which operates Yummie Tummie.

"They have copied my original idea which really was a game-changer for shapewear," Thomson told TODAY Wednesday.

In its lawsuit filed in Atlanta federal court, Spanx argues its tanks and camisoles have unspecified “significant differences” from Yummie Tummie’s design.

Since 2008 Yummie has been producing its patented three-panel Original Tank, made of cotton top and bottom panels with a slimming middle section. The Spanx items mentioned in the suit are the Top This Tank, the Top This Cami and a third, the QVC Total Taming Tank, which is no longer on sale.

Spanx issued a statement about the lawsuit on Wednesday, but declined to say when the items that are the focus of the suit first went on sale.

"Spanx designed our original shaping camisole in 2005 long before Yummie Tummie in 2008,” the statement reads. “Spanx has had countless imitators through the years. Anyone can make a claim, but it doesn’t mean it has merit. Spanx has not infringed on any valid patent, and we will continue to make fabulous products for our loyal fans."

Thomson told WWD that she first learned of the product this past November when she received an anonymous package containing the Spanx Total Taming Tank and a note saying it was on sale at QVC. "I immediately recognized it as my original Yummie Tummie tank,” Thomson told WWD. The unsigned note said Spanx was selling it at QVC. A spokeswoman for Thomson declined to comment further.

"I am still in shock and appalled at this whole situation," Thomson told TODAY.

A personal letter dated March 14 from Thomson to Blakely, posted to the Yummie website, said, “We brought this to your attention expecting you to stop. Instead you’ve chosen to sue us, no doubt thinking your massive company could intimidate ours. We have successfully enforced our design patents in the past and will continue to do so.”

“Sara, I truly expected more of you as a fellow entrepreneur,” the letter concludes.

Officials from Spanx were not immediately available to comment on the letter.

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Discuss this post

Spanx is run like a sorority with no concern for its employees. I hope they get taken to the cleaners.

  • 4 votes
Reply#1 - Thu Mar 14, 2013 11:18 AM EDT

Ladies please, let's not get our pantyhose in a twist. Is someone needing a good "spanxing"?

  • 3 votes
Reply#2 - Thu Mar 14, 2013 1:05 PM EDT

I love that Heather got the 'good edit' last season. I hope that keeps up.

    Reply#3 - Thu Mar 14, 2013 1:08 PM EDT

    This lawsuit sounds like a case of the "sour grapes" to me. How can they prove who spanx'd who?

    • 1 vote
    Reply#4 - Thu Mar 14, 2013 1:13 PM EDT

    just another example of our screwed up patent laws.

    "Spanx designed our original shaping camisole in 2005 long before Yummie Tummie in 2008,” the statement reads

    A design without actually manufacturing or at least some kind of public filing should not be grounds to contest a patent.

    • 6 votes
    Reply#5 - Thu Mar 14, 2013 1:14 PM EDT

    Both Spanx & Yummie Tummie are SO overpriced. Wouldn't buy either.

    • 2 votes
    Reply#6 - Thu Mar 14, 2013 1:45 PM EDT

    A gym membership is a better use of my money.

    • 7 votes
    #6.1 - Thu Mar 14, 2013 1:56 PM EDT
    Reply

    meoooow- so much for a kinder,gentler, feminization of the workplace.

    • 1 vote
    Reply#7 - Thu Mar 14, 2013 2:39 PM EDT

    SPANX copies many other designers as well. I always see SPANX knocking off other brands with a cheaper version of the original. They should be ashamed! Come up with your own ideas! I hope Yummie Tummie SPANX them all the way to the bank!

    • 1 vote
    Reply#8 - Thu Mar 14, 2013 4:23 PM EDT

    who do they copy?

      #8.1 - Thu Mar 14, 2013 4:37 PM EDT
      Reply

      I hope Spanx takes this "real" housewhore to the cleaners. These reality show idiots will do anything for money as long as it does not require actual work.

      • 1 vote
      Reply#9 - Thu Mar 14, 2013 5:19 PM EDT

      Lawyers will make the most money on this. And as long as there are women who fail to eat less and exercise and instead believe in squashing the muffins there will be market for all kinds of miracle cures.

        Reply#10 - Thu Mar 14, 2013 6:45 PM EDT

        Does the author of this article mean to tell us that the Spanx Tanning Tank is on longer "on sale (for a special price), or are they telling us that is no longer offered "for sale" by the company? The two terms mean something altogether different..

        This is the same as when people speak of being "online" when they are waiting "in line" for something.

        Those garments are only modern day girdles, which is termed after a historic garment called the "kirtle".

        I find that just donning a Spanx garment to be an unnatural act of stuffing and contorting ones body. An old fashioned corset it more comfortable and more easily worn.

          Reply#11 - Fri Mar 15, 2013 5:48 AM EDT
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