With the unemployment rate hovering at around 7.7 percent, the stiff competition is encouraging creativity in applicants wanting to stand out. Job applicant Dawn Siff talks about her unique way of promoting herself, and she and Thrillist CEO Adam Rich advise TODAY viewers on how to get noticed.
With more than 12 million Americans unemployed, job candidates are struggling to stand out – so much that some are going to extreme lengths to present creative -- and sometimes outlandish -- resumes.
There’s the husband in Sylvania, Ohio who last summer paid for an electronic billboard ad touting his wife’s qualifications (imploring, “Please Hire My Wife”). Designer Melissa Washin delicately sewed her resume into fabric, sized like resume paper, when she was in college. In Paris, Philippe Dubost's resume, a mock-up of an Amazon item for sale, went viral.
For some employers, resumes with flair have the desired effect. Ada Famulari, who runs the internship program at the TODAY Show, said she sees hundreds of resumes throughout the year – when a fat envelope stuffed with cookies arrived on her desk, it was at the top of the pile.
“It bypassed my pile of resumes,” Famulari said. “I opened up the envelope and found a resume for an internship. And I thought, ‘Wow. You know it could have taken me a week to get to that resume but it moved to the front immediately.’ ”
Dubost, who created the Amazon ad, appears to have had success with his unorthodox resume, which links to his LinkedIn profile, lists his fastest marathon time (3:22) and, if you click on the “Add to wedding registry” link, a cheeky pop-up warns: “Not happening.” Dubost reported on his Tumblr that his ad attracted 1.3 million unique visitors, and that he is currently negotiating for a job.
Washin, the designer-seamstress, landed her first job out of college at a global fragrance manufacturer. She is currently transitioning to Etsy, where she will be a product manufacturer. Reached by phone Thursday, Washin said she’s often been asked whether creative resumes are a good idea.
“It made sense for me as a designer to do something more creative,” she said. “But someone applying to the insurance industry, maybe it wouldn’t be a good idea to present a resume on fabric. You could do something related to that industry, maybe a little ‘Approved’ stamp, or place a resume on an insurance application form, or something a little special you can do that makes it a little relevant.”
Some career coaches don’t advise over-the-top resumes, however.
Jane Cranston, a career coach with Executive Coach NY, told NBCNews.com: “It’s like getting on a dating site and putting up a naked picture of yourself.”
Cranston added: “You could attract a lot of waste-of-time wackos.”
Related content:
- Job search gimmicks get attention but maybe not jobs
- Social media profiles replacing resumes in the job hunt
Have you created an unlikely resume? Tell us about it in the comments -- and whether you were successful.


As a Career Services professional at a large University, we see lots of resumes and take a lot of time with recruiters looking at what they want. One size does not fit all. How your resume should be structured and what level of "design" depends on your audience. Make sure you understand the employer you are submitting to and consider multiple resumes if you are submitting to diverse industries.
Today Show,
I’m a long time fan but, wow, this morning’s piece on Resumes/Job Hunt was truly below par. I am a 20 year employment trainer and consultant with clients from welders to MBA executives and there was little you said that was relevant for them. Specifically—
Come one, Today Show, the millions of desperate, unemployed persons out there deserve better than this.
Thank you Dana. It is so hard out here right now, people are updating and changing their resumes nearly daily, trying to get the one that will hit the right note with the right hiring manager. Hearing about these gimicks and creative ways of going about it, when you are in a "normal" job is not helpful. I'm in IT support, and sending cookies with my resume to a hiring manager would not work. Also how do you send cookies over the internet? What an extremely worthless piece of "news".
amen. i hope people don't take this to heart. for most jobs our there this just will not work. people need real advise not nonsense like this - cookies and sewing your resume in fabric what the hell.
David W. Howard, CSCP
Email: howard.d.w@gmail.com
Career Profile:
Over five years of experience as a buyer in aerospace, industrial, and non-profit areas, combining high-level managerial and negotiation expertise with deep operational experience, technical savvy and cross-functional communication abilities. Extensive experience driving sales, managing profit margins, managing teams, controlling costs, and maximizing profitability.
Areas of Strength
Professional Experience
Parker Hannifin, Cleveland, OH 2008 to Present
A public company dedicated to solving some of the world’s greatest engineering challenges with annual sales exceeding $13 billion per fiscal year. Parker Hannifin is the world’s leading diversified manufacturer of motion and control technologies and systems, while providing precision-engineered solutions for a wide variety of mobile, industrial, and aerospace markets.
Aerospace Buyer – HFD/ABU, Metamora, OH (2011 – Present)
Value Stream Buyer – PAF, Oxnard, CA (2009 – 2011)
David W. Howard Resume, Page 2
Buyer – FSD, Naples, FL (2008 – 2009)
Corporate Supply Chain Trainee, Marysville, OH | Lexington, KY | Miami, FL (2008)
Battelle Memorial Institute, Columbus, OH 2007
The world’s largest nonprofit research and development organization, Battelle is a global research and development organization with a candid and innovative approach to solving problems and devoted to the idea that science and research can solve problems in business and society as a whole.
Commercial Purchasing Intern
David W. howard Resume, Page 3
Education, Certification & Training
Bowling Green State University, Bowling Green, Ohio
Bachelor of Science, Business Administration (2008)
Supply Chain Management Specialization
Certificate of Professionalism
Certified Supply Chain Professional (CSCP)
Certified through APICS & one of only 12,000 certificates issued world-wide.
Certification support for supply chain knowledge from “womb to tomb.”
As9100 Lead Auditor Certification
Certified through ASQ
Accredited to audit AS9100C standard and ISO 9001:2008.
Approved to lead & perform internal audits as well as offer approval or disapproval of supply base.
Import/Export Coordinator Training & Certification
Classification capabilities of HTS and Schedule B.
ITAR & DFAR Requirement Training.
APICS Certification
Scholarship Recipient (2007)
Attendant, International Conferences (2007, 2008 & 2011)
Um, I would not eat anything mailed to me from a stranger, and mailing food to strangers is a bad idea, because if they get sick it's your fault...even if it isn't.
Sending cookies? Sounds like a bribe. Next time send flowers... really. Scrambling for a job is no fun whatsoever, too many people, too little jobs. Pathetic economy indeed. Employers not willing to pay enough.
This is the exact opposite of the kid who readily admitted he was no one special with nothing special to offer on his resume and came right out and said he just wanted a crack at making money on Wall St. The fat cats were impressed by brutal, raw, naked, uncensored truth. What does that tell you?
Intellectual inflation is one of the reasons why finding a job or changing a career has become difficult.
Hire someone with a gimmick resume and you get a gimmick employee.
While these types of resumes are fun and cute and have a chance to "go viral," job seekers must use caution not to take this information to heart. For every one of these gimmicks that work, 1,000 people try gimmicks that don't. Also, the type of profession you are in is a factor. If you're trying to get a job with an ad agency, maybe something like this would work. But most other places would think it was odd, and probably toss it out.
-Ian Mattew