Where are the Latinos? Super Bowl 'Farmer' ad 'fixed'

Ram trucks Super Bowl "Farmer" ad struck a chord with viewers, and raised eyebrows among some Latinos who felt it didn't accurately portray the face of modern farming.

Ram's "Farmer" ad resonated with many Super Bowl viewers on Sunday but missed the mark with some Latino groups that criticized the commercial as a "white-washed" portrayal of a bygone era in America.

The two-minute Chrysler Group spot features a slideshow of mainly white American farmers and their families set to a recording of deceased radio personality Paul Harvey intoning a folksy paean to the ruggedness and determination of the American farmer.

"And on the eighth day, God looked down on his planned paradise and said, 'I need a caretaker.' So God made a farmer," went the crackly recording, a speech Harvey made at a 1978 convention of what is now known as the National FFA (Future Farmers of America) Organization, a youth group dedicated to promoting agricultural education. "God said, 'I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.' So God made a farmer."

The commercial left some wondering: Where are all the Latinos?

"It's a white-washed ad," said Axel Caballero, founder of Cuéntame, a Latino nonprofit. "(The) composition of America has changed. The faster brands understand that, the better they're going to do."

In response, Cuéntame uploaded its remixed version of the Ram truck ad to its Facebook page, keeping the audio but replacing some of the photos with images of Latino farmworkers. Cuéntame's caption to the post read, " 'God made a farmer' ad - K, we fixed it!"

The video, which also includes a link to the LatinoRebels Facebook page, went viral on the social media network, generating 3.5 million extended network impressions, Caballero said. In the days following the tweaked video's release, users uploaded two more versions that similarly "fixed" the Ram ad with Latino farmworker imagery.

The number of U.S. farms peaked at 6.8 million in 1935. Today, there are more than 2 million American farms, of which about 180,000 account for more than 63 percent of all agricultural products sold, according to data from the 2007 USDA Census of Agriculture.

As for the faces of farmers in America, 71 percent of agricultural workers in the U.S. were born in Mexico and Central America, according to a 2011 U.S. Department of Labor National Agricultural Workers Survey. Just 29 percent of U.S. farm workers were born in the USA and Puerto Rico.

"This is weird," said Julio Ricardo Varela, an NBC Latino contributor and founder of LatinoRebels.com, after he saw the commercial. In a column for NBC Latino, he wrote that "the reaction via the Latino social media space has been overwhelmingly negative for the simple reason that the commercial does not reflect the reality of the farming industry in the United States." 

Chrysler, which manufactures the Ram, has declared 2013 "The Year of the Farmer" in a year-long initiative aimed at bringing national attention to the significance of the American farmer, the automaker said in a fact sheet emailed to TODAY. "The 'Farmer' video uses slices of farming life to remind us of our shared identity and character, the greatness born out of perseverance and determination, and the rewards that come from hard work."

The spot featured documentary photographs of real farmers the brand commissioned from 10 photographers, including William Albert Allard, noted for his National Geographic work, and Kurt Markus, who is celebrated for his images of cowboys.

The Ram truck is built in two plants, one in Warren, Mich., the other in Saltillo, Mexico. Italian automaker Fiat purchased Chrysler Group LLC in 2009 and owns a 58.5 percent share.

Chrysler Communications Manager Eileen Wunderlich said the carmaker is "getting all kinds of requests" about the Ram Super Bowl commercial, and one for Jeep that run during the game, but is "not making any comment whatsoever about the ad." She said the Ram brand makes a donation to the FFA for every YouTube view, download or share and "would like the video and the initiative behind it to speak for itself." The fundraising goal is $1 million to be used for the FFA's hunger relief efforts.

The FFA counts 560,000 members, serving both urban and rural communities, with chapters in 17 out of the 20 major U.S. cities, said Robert Cooper, executive director of the National FFA Foundation. The ad, which has over 6 million YouTube hits and continues to spread three days after the Super Bowl, has “really struck a chord with how important agriculture is in this country” across all sectors, he said.

That includes positive reactions from African-American and Latinos.

“No matter who you are, or where you work in the agricultural industry, this ad is about celebrating your contribution to America and that you are part of America’s number one employer,” said Cooper.

 

People.com
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Where were the Latinos when the midwest was settled? Where were the Latinos during

our great depression?

    Reply#1 - Wed Feb 6, 2013 2:34 PM EST

    maybe I missed it but didn't the ad show one or two latino FARMERS? Not workers, but FARMERS?

    • 21 votes
    #2 - Wed Feb 6, 2013 2:36 PM EST

    And that's the point of the commercial, Sally.

    A commercial is aimed at the peoplel who will BUY the product... not just ride in it on the way to work.

    • 36 votes
    #2.1 - Wed Feb 6, 2013 3:06 PM EST

    So God made a 1986 El Camino.

    • 17 votes
    #2.2 - Wed Feb 6, 2013 3:52 PM EST
    Comment author avatarJim-346431Expand Comment Comment collapsed by the community

    There is no god. This commercial makes me sick. Religion is humanity's shackle!

    • 15 votes
    #2.3 - Wed Feb 6, 2013 4:13 PM EST
    Comment author avatarlogan-1976070Expand Comment Comment collapsed by the community

    No latino farmers, that is probably because all of the things Paul Harvy said, latinos are not willing to do. They don't want to learn English, why would they go to a school board meeting? The only way latinos do most anything is if it is easy and they get something for free.

    • 36 votes
    #2.4 - Wed Feb 6, 2013 4:15 PM EST

    The stupidity of the article is that the entire thing is about the writer being a bigot them self. Where are the African American farmers, Asian farmers, etc.... The writer should be banned for being plain out right stupid.

    • 26 votes
    #2.5 - Wed Feb 6, 2013 4:40 PM EST

    Logan-

    I sure hope you were being sarcastic...otherwise that was the dumbest comment have ever heard. Are you really ok with painting an entire ethnic group, of any kind, with the same brush?

    • 12 votes
    #2.6 - Wed Feb 6, 2013 4:51 PM EST

    No, the stupidity of the whole thing is that the writer AND those protesting miss the real problem. If you want to reflect the current situation of the American farm, maybe a majority of the pictures should have included a bunch of board members in suits telling workers, migrant or otherwise, what to do. The "American Farmer" is a vanishing breed - most "farms" are owned and run by corporations, not folks in straw hats driving pickup trucks.

    And Logan, thanks for the racist interjection. Just change "latino" for "Polish" or "Italian" or whatever and you will have the essence of the past rants about them thar durty furriners. Yeah, they are always lazy, they never want to learn English (which is NOT the official language - we have none), etc. And those durty furriners are often responsible for building this country up. Wnat to get rid of those awful migrant workers? Good. Hope you enjoy the idea of paying $10/lb for produce, if not more. And you want to know who is really responisble for all those workers? The people that hire them...and you.

    • 26 votes
    #2.7 - Wed Feb 6, 2013 4:52 PM EST

    they never want to learn English (which is NOT the official language - we have none),

    Only because Congress was too cowardly to pass the law making it so.

    Our immigration laws say that all immigrants have to learn English in order to become citizens of this country.... so English should be made the official language.

    Instead, a passion for mollifying Hispanic illegal aliens and their activist groups prevented the most logical law of all time from being passed by our legislators.

    This is the type of things that has turned American citizens against the Hispanic community and divided this country into racial camps.

    • 28 votes
    #2.8 - Wed Feb 6, 2013 5:50 PM EST

    Is an AD folks, not a political platform! Sheeeeez! Dodge/RAM obviously knows their market niche. I'm sure there are farmers in the United States from as many countries as you can name from A-Z. It's not an ad about Latino's or Asians, or African Americans or Germans. It's an ad about a freaking truck. GET OVER IT ALREADY!

    • 40 votes
    #2.9 - Wed Feb 6, 2013 5:56 PM EST

    Good, glad to see you are able to take quotes out of context. I'll bet I know what your favorite "news" channel is. However, we do NOT have an official language, no matter who you prefer to blame (maybe you could blame Franklin...I think he preferred German).

    So illegal immigrants from countries that are not south of our border are just fine, even though they often don't learn English either. Have I got that right? After all, it is only the Latinos that are bad, all the rest are just fine. If you think that the only people here illegally speak Spanish you are a fool.

    Couple of clues for you folks that like to whine about Latinos but really have no clue what you are talking about. The people that have "turned American citizens against the Hispanics" are not the Latinos...they are people with an agenda; people that must find somebody to vilify and align people against. Do you think immigrant farm workers would work on farms if those farms refused to hire them? Would they work anywhere if nobody would hire them? Would you? Want to stop illegal immigrants from working on farms? Go after those that hire them. And then be prepared to pay dearly for food. But, hey, at least you can pound your chest and crow about how we got rid of those awful illegals.

    Those that point fingers and state how "lazy" Latino farm workers are have never spent a day, much less a season, working on a farm. These arguments are asinine.

    In the meantime, we "legally" import talent to work in middle class jobs, such as IT. This is far more damaging to our country than people that perform jobs that most of us refuse to do. But who is talking about this? Fox News? Yeah, sure. Why, those folks are legal, so who cares if they are undermining the economy of our country? But let's all whine about people that keep our food affordable, more or less, performing jobs nobody else wants. When a certain southern state put their foot down and forced illegal immigrants out, it was a disaster to their farms. Why? Because everybody else was too lazy to do the jobs of the "lazy" immigrants.

    To be clear, I think any group that whines about who is or is not in that Ram commercial is clueless. I knew a farmer that was Italian by birth (his mother, the awful immigrant, spoke no English...OMIGOD!), yet I was not able to specifically identify any of those farmers as Italian. Didn't see any that looked like my grandfather, either. Both of them drove pickups, too. And none of the looked Amish, either, but I doubt that is the demographic an automobile manufacturer is going after.

    Sorry for the rambling, but I am tired of the whining about this topic. Learn more about it, all of it, and then make more informed posts.

    • 17 votes
    #2.10 - Wed Feb 6, 2013 6:27 PM EST

    can't WE just watch TV without everything be scrutinized !

    besides most latino's I know like soccer more and not american football !

    • 13 votes
    #2.11 - Wed Feb 6, 2013 7:14 PM EST

    It is an advertisement selling a truck. Nothing more nothing less.

    • 13 votes
    #2.12 - Wed Feb 6, 2013 7:53 PM EST
    Comment author avatarCarryingconcealedExpand Comment Comment collapsed by the community

    I have a comment for these latino groups: STFU and go home!

    • 18 votes
    #2.13 - Wed Feb 6, 2013 8:03 PM EST

    There's a difference between a farmer and a laborer. From my experience there's more latino laborers then there is latino farmers. This is of course from the mid-atlantic region I'm from, it maybe different in other areas though

    • 19 votes
    #2.14 - Wed Feb 6, 2013 8:49 PM EST

    Left wing nut job, You sure don't know many farmers do you? In my area we have large commercial farms, but they are by no means large corporations that sit around in suits. They actually do go out to their many fields and inspect them. They work if necessary too. It's just not all Mexicans. Sorry but you are way too uninformed. Don't worry about my credentials. I've been farming since I was 8 and guess what we still do our own farming. We don't even have mexicans to help.

    • 13 votes
    #2.15 - Wed Feb 6, 2013 9:00 PM EST

    As we continue to submerge ourselves in the vomit of political correctness.

    • 18 votes
    #2.16 - Wed Feb 6, 2013 9:29 PM EST

    The God Made a Farmer was my absolute favorite-- it immediately resonated. Brilliant and compelling!

    But as to the asinine dispositions of those complaining about it, it is difficult to fathom a more exaggerated sense of entitlement to have everything be all about a particular ethnic group! That is not only truly "wierd", it is also insufferable:

    "This is weird," said Julio Ricardo Varela, an NBC Latino contributor and founder of LatinoRebels.com, after he saw the commercial. In a column for NBC Latino, he wrote that "the reaction via the Latino social media space has been overwhelmingly negative for the simple reason that the commercial does not reflect the reality of the farming industry in the United States."

    • 5 votes
    #2.17 - Wed Feb 6, 2013 9:29 PM EST

    A lot of real whiners winners in the group. The story says it all: 71% of agricultural workers are Latino. "God made a farmer" may have been "just an ad", but it touted a product by imputing a divinely inspired work ethic to the other 29%.

    And maybe there's a point to that after all: Migrants perform work of backbreaking drudgery that is as a far from divine as heaven is from hell. Anyone who thinks that this comes with an "exaggerated senses of entitlement" ought to try it for a season, then see what they think.

    • 7 votes
    #2.18 - Wed Feb 6, 2013 9:42 PM EST

    The exaggerated sense of entitlement emanates from the idiot raising a non-issue in the article.

    But wait-- I just decided how positively upset and outraged I am and how wierd the ad was. The truth is, I just cannot believe that the God Made a Farmer commercial was not presented in French! Where was the French? That's so wierd! As soon as the Chrysler corporation realizes that there are French speakers in America, they will be better off! C'est necessaire parler Francaise! J'adore les frommages de chèvre!

    • 9 votes
    #2.19 - Wed Feb 6, 2013 9:58 PM EST

    Left Wing Nut Job

    No, the stupidity of the whole thing is that the writer AND those protesting miss the real problem. If you want to reflect the current situation of the American farm, maybe a majority of the pictures should have included a bunch of board members in suits telling workers, migrant or otherwise, what to do. The "American Farmer" is a vanishing breed - most "farms" are owned and run by corporations, not folks in straw hats driving pickup trucks.

    And Logan, thanks for the racist interjection. Just change "latino" for "Polish" or "Italian" or whatever and you will have the essence of the past rants about them thar durty furriners. Yeah, they are always lazy, they never want to learn English (which is NOT the official language - we have none), etc. And those durty furriners are often responsible for building this country up. Wnat to get rid of those awful migrant workers? Good. Hope you enjoy the idea of paying $10/lb for produce, if not more. And you want to know who is really responisble for all those workers? The people that hire them...and you.

    #1.7

    Hate to be a critic, but you missed the whole problem, but you are not far off.

    Of course I don't know what region of the country you come from, but out in fly over country, i.e. the Midwest. Most (all actually) of the farmers I know are still "Family Farms" even though they have incorporated much of their operations for tax and inheritance purposes. So I, guess you could call them "Corporate Farms" but in name only, they are still family runs businesses.

    But you are correct, the American Family Farmer is a vanishing breed. And is soon to be overtaken by the True Corporate Farm of which you speak. And boy look out when that happens. You people bitch when the Gas prices go up because of those Greedy Oil companies, wait until you get a taste of greedy food companies. You are already getting the Appetizer via, Cargil, Con Agra ADM, and Tyson. You want to rethink your bitching about Farm Subsidies as well, the best way I know of to keep a relatively cheap, safe and reliable food supply in this country is through the Family Farmer. Might be a good idea to look after them. But I am biased, even though I no longer do any real farming. (I just help out on occasion) You people might want to pay attention to what goes on, out here in fly over country, As city, folk, you are WHOLLY dependent on your food from here.

    And from my perspective, the Superbowl Ad did an excellent job of portraying the farmer, and to some extent motivating the target audience, the next generation of farmers. If you didn't notice, there was an FFA logo below the Ram logo at the end of the Ad. The Ad wasn't only about Ram Trucks, it was also about future Farmers.

    It looked to me like they had a couple Latinos, about 3/4 the way through, holding the peppers and behind the produce stand (b/w photo), I could be wrong. [and maybe that was what the complaint was about, Stereotyping ;-)] But as the population of farmers is about 98%(wag) white, my guess is they were just showing most likely demographic, I noticed only one woman in work clothes, and that just isn't the reality either, their are a lot of working farm wives. .

    www.epa.gov/oecaagct/ag101/demographics.html

    As far as the pejorative about Mexicans and Latinos in general. As someone with real world experience in the Construction, Ag, Landscaping and other businesses with high concentrations of immigrant workers...Logan is mostly correct. Why do you think Wal-mart made all their vendors, put Spanish on the labeling. other stores followed suit. why do you think you have to "push one, for English" and "el markay dos, for Spanish"

    If I could I would sue them for discrimination against the Chinese, Irish, German, Vietnamese, etc. but my pockets aren't deep enough. Suffice it to say, we are in fact doing them a disservice, by allowing all this dual language stuff.

    • 8 votes
    #2.20 - Wed Feb 6, 2013 9:59 PM EST

    So illegal immigrants from countries that are not south of our border are just fine, even though they often don't learn English either. Have I got that right? After all, it is only the Latinos that are bad, all the rest are just fine. If you think that the only people here illegally speak Spanish you are a fool.

    This argument is so tired. So where are the vast majority of illegals coming from genius? Do we really need to specify every nationality when we are talking about the problem? If we were to control our southern border and stop the massive amount of illegal Mexicans and other Hispanics flooding into our country, our illegal problem would be negligible. So logic dictates that when those of us who want to have our laws enforced and stop importing massive amounts of poor people, we will probably focus on where the bulk of the problem is, which is as you know south of the border. Come here legally that is all we want and it is a pretty reasonable request. Try viewing things without the twisted veil of political correctness, it's quite liberating to think rationally.

    • 12 votes
    #2.21 - Wed Feb 6, 2013 10:38 PM EST

    There are 11 million illegal aliens or more, in this country. The vast majority of them are illegals of Hispanic descent. LESS THAN 5% of those illegal aliens, of all nationalities, work in the fields. That means, on average, only 550,000 work in the fields. So, where do the other 10,450,000 work? In fast food, in grocery stores, in auto repair shops, construction, driving taxis, hotels, landscaping, under the table wherever they can. This is a commercial, freaking get over it, Latinos. YOU are NOT the only race in this country! You don't see the Asians, the Africans, the Chinese, the Middle Easterners, or any other nationality whining about it. Just Latinos.

    • 8 votes
    #2.22 - Wed Feb 6, 2013 10:43 PM EST

    This ad depicted farmers back in the 30 ies and 50ies.

    Today the equipment and Hispanic do all the work and the frames rake in Billions

    You think not , Just look at what Tulare county farmers make as a group. then look up how many people live here. It is Fu%$ing funny.

    I will save you some time pop is less than 650,000 and total ag production is 5 fu^%king billion

      #2.23 - Thu Feb 7, 2013 1:08 AM EST
      wire10221Deleted

      mj899

      This ad depicted farmers back in the 30 ies and 50ies.

      Today the equipment and Hispanic do all the work and the frames rake in Billions

      You think not , Just look at what Tulare county farmers make as a group. then look up how many people live here. It is Fu%$ing funny.

      I will save you some time pop is less than 650,000 and total ag production is 5 fu^%king billion

      #1.23

      Yup, that's for sure, they had Axial Flow Case IH Combines with 40 ft heads back in the 50's, that's what my grandpappy taught me on. They also had 200 hp tractors with cabs and AC. Oh yeah those were the good ol' days.

      And I believe they call that "suspension of disbelief" in the entertainment industry. The affect was to harken back to "the good 'ol days", and give it a more romantic appeal. I guess you fell for it.

      But I will agree, the equipment, which costs hundreds of thousands of dollars EACH, does a lot of the work. A new combine cost between $300k to $375 and another $30k to $50k for each attachment, header and picker. A tractor goes for $150K to $300k plus all the attachments that go with that, disks, cultivators, planters, etc. And even with all this fancy equipment, they will still put in 12, 14 hours days, just not as many as they used to.

      I know dairy farmers who still get up at 4 am milk the cows work the rest of day, milk the cows again, 7/365. Vacation time for them is very rare.

      But ask my three brothers how much work the Hispanics do? (careful they don't knock you on your a$$) Not around here any way. Maybe out in California.

      And while I'll admit, since about 2008 the farm economy has been doing great, that hasn't always been the case. There was room for three brothers to take over my dad's farm, there wasn't room for more, economically speaking, which is why I am the dumb farm boy, because I volunteered to leave.

      I am guessing you weren't around in the late 70's and the Carter Administrations culling of the nation's farmer herd. It was then that I learned of the MSM left leaning and misguided tendencies.

      Something else you may not understand, if the cost of fuel, fertilizer, etc, goes up, the farmer is stuck for it. Farming is one of the few industries that BUY retail and SELL wholesale. They don't get to add the costs to the product they sell, they sell at what the market will pay. And the best part is, they are totally at the mercy of the weather, too much rain, too little rain, too cold, too hot, hail, wind, any one little thing goes wrong, and they are out.

      And if you think the farmers are raking it in, remember this, even at $7/bu. there is only about $.27 worth of wheat in that $2.89 loaf of bread. The rest is labor and transportation. So who is really sticking it to you? Union labor? The Teamsters?

      But you just keep bitchin', just be glad you can do it with a full stomach. I'll tell my brothers you said thanks.

      • 5 votes
      #2.25 - Thu Feb 7, 2013 3:44 AM EST
      Gedeon Granatovvia FacebookDeleted

      71 percent of agricultural workers in the U.S. were born in Mexico and Central America,

      This ad was aimed at farm owners not (mostly)illegal migrant workers. What a load of @!$%#.

      • 5 votes
      #2.27 - Thu Feb 7, 2013 8:01 AM EST

      Dumb Farm Boy painted an accurate picture of the area in the mid west where I live. This is the reality.

      Idyllic farms hardly exist really. People, look at the darned sticker on the produce you have decided to buy OUT OF SEASON - It's traveled an AVERAGE of FIFTEEN HUNDRED MILES. From idyllic farms in South America, Spain, Canada, Mexico.

      What is more, the people portrayed in the advert are mostly cattle ranchers and that last scene with the truck, a factory pig farm in the background where pigs are caged in crates their entire lives. Not very romantic is it?

      Fact is most of the corn/grain belt products are grown for animal feed. These aren't fruit and vegetable farmers featured in the advert. They are hard core producers selling to the meat industry. Not really romantic is it?

      • 3 votes
      #2.28 - Thu Feb 7, 2013 8:30 AM EST

      The people that have "turned American citizens against the Hispanics" are not the Latinos

      Ah, so it isn't the latinos all over walmart blocking aisles and jabbering in spanish that irritate me. It isn't the latinos that demand their medicad welfare while driving an edge or cadillac that irritate me. It isn't the latinos working at mcdonalds that can't speak english to take my order right, and take up jobs so that my son, a teenage citizen, can't get them.

      Glad you set me straight there.

      This was a @!$%#ing tv ad for a truck. This author needs to get the @!$%# over himself as he is the bigot and racist @!$%#.

      • 4 votes
      #2.29 - Thu Feb 7, 2013 8:37 AM EST

      Dear Latinos,

      If you were offended by the Dodge Ram trucker farmer commercial then you are not or ever will be a real american.

      You will just be a cry baby Latino, and nothing more, who complains about everything.

      My grand father, and now my uncle, still milk 50 head a day in up state new york and they employ NO immigrants or latinos. Our family still runs and works this farm.

      Latino Rebels... how pathetic. The commercial was great.

      • 7 votes
      #2.30 - Thu Feb 7, 2013 8:42 AM EST

      Here is LATINO REBELS web page about themselves....notice the MAYHEM part at the end.

      What a disgusting group.

      Latino Rebels LLC is 100% owned by Julio Ricardo Varela (@julito77 on Twitter). The Latino Rebels are a collective of social media influentials, bloggers, journalists, poets, writers, producers, photographers, and marketers. We use humor, commentary, opinions, independent stories, cross-links to others blogs, and our social media platforms to share our universe. We do this for the love of the game and to elevate the issues that matter to us and our community.

      We are not just a journalism site, or a comedy site, or a music site, or a "Latino" site. We are a site that reflects the world views of about 20 like-minded Rebeldes. We are a site about us. We are new media, independence, and mayhem.

      I call bullshlt on this article and the group latino rebels.

      • 6 votes
      #2.31 - Thu Feb 7, 2013 8:50 AM EST

      So, they complain that the commercial was all white people, instead of featuring some Hispanic farmers, but then they turn around and make one that features nothing but Hispanic farmers, instead of showing a mix of all the kinds of farmers we have.

      Uh, yeah. Way to make your case there, folks.

      That said, no matter which races and/or ethnicities were or weren't shown in the original, it had way better photography in it.

      • 2 votes
      #2.32 - Thu Feb 7, 2013 9:39 AM EST

      Dodge truck ads have had the cheesy "buy our trucks out of patriotism" theme for many years. The actor with the deep voice saying "glory" at the end of each commercial. I saw this ad as another cheesy version of it where they really ratcheded up the theme. I also think it was stupid as an advertsiement. It's a TV ad people! It is not a philisophical lecture from a professor ! IT is not a theological lesson. It's not gubmint policy and it's not going to be taught in school. Just a dumb TV ad - not a life lesson.

      • 2 votes
      #2.33 - Thu Feb 7, 2013 10:12 AM EST

      We needed people to cry wolf at every opportunity and nag about little & dumb things....

      ...so God made annoying people to complain about this commercial not showing Latinos.

      • 3 votes
      #2.34 - Thu Feb 7, 2013 10:22 AM EST

      Two families shown in the ad are working ranch families from Montana. Those people were simply living their daily routine and a photographer was there to capture it. Most places in Montana are exactly what you saw, tons of hard work and a love of the land.

      • 1 vote
      #2.35 - Thu Feb 7, 2013 9:03 PM EST

      herewego-619672

      Two families shown in the ad are working ranch families from Montana. Those people were simply living their daily routine and a photographer was there to capture it. Most places in Montana are exactly what you saw, tons of hard work and a love of the land.

      #1.35

      Actually, Everybody, if you want to get technical about it, Herewego, is correct.

      The question shouldn't be, "Where were the Latinos in the Ad?", but "Where were all the FARMERS in the Ad?" Most of the imagery showed ranches and ranchers, not Farmers.

      But then again, most are really Farmer/Ranchers that is they both, till the land, and tend livestock.

        #2.36 - Thu Feb 7, 2013 10:32 PM EST

        The irony is that if Dodge made a commercial featuring only hispanics in the fields, those groups would be pissed off claiming more racism that "that's all people think of hispanics is that they work in the field." Stop the whiney bs & just work to become a valid American (that goes for all races).

        • 2 votes
        #2.37 - Wed Feb 13, 2013 2:49 PM EST
        Reply

        Reality is the ad is about Americans, not illegal aliens.

        • 43 votes
        #3 - Wed Feb 6, 2013 2:42 PM EST

        Without immigrants, Americans would starve. In another odd twist, most farmers are Republicans and their employees are Hispanic. What's up with that?

        • 9 votes
        #3.1 - Wed Feb 6, 2013 3:12 PM EST

        Are you saying that without Republicans, Hispanics wouldn't have jobs?

        • 7 votes
        #3.2 - Wed Feb 6, 2013 3:21 PM EST

        No Jake, as has always been the case in America and other parts of the world, "necessity is the mother of invention", so instead of illegal aliens working for peanuts in the fields, Americans could have had real jobs making the machinery that cheap labor made impractical to develop. The other option of course would have been the going wage for field workers would have gone up to the point that Americans would have taken those jobs. Either way you look at it illegal aliens have been devastating to our country. I'm not anti-immigration or racist, that's just the way it is.

        • 11 votes
        #3.3 - Wed Feb 6, 2013 4:41 PM EST

        @ Jake - you apparently did not come from farm stock. FAMILY helped out family. Sure they hired people if the job was too big.

        Latinos do not attend school meetings nor do they speak English. I have even been asked why I do not speak mexican. Probably I live in the United States and have no need to speak mexican.

        THIS is why they were not included - the name of the Facebook page - Latino Rebels. Yeah - I want that for the Super Bowl ad. If they do not like it - leave.

        • 6 votes
        #3.4 - Wed Feb 6, 2013 5:55 PM EST

        Mexican is not a language you idiot!

        • 7 votes
        #3.5 - Wed Feb 6, 2013 6:03 PM EST

        thats the the new normal complain about everything, that's what sharpton and jesse jackson been doing for years and worked, so the latino activist groups have now started to catch on. because nobody wants anybody to get along or ALL these activists would be out of a job !

        • 7 votes
        #3.6 - Wed Feb 6, 2013 7:19 PM EST

        Jake Reyna

        Without immigrants, Americans would starve. In another odd twist, most farmers are Republicans and their employees are Hispanic. What's up with that?

        Without slaves cotton didn't get picked either. Sorry but you argument is just so ignorant. So we must have all been starving before the noble Hispanic came to pick our fruits and vegetables.

        • 8 votes
        #3.7 - Wed Feb 6, 2013 10:44 PM EST

        Reality is the ad is about Americans, not illegal aliens

        No, reality is the ad is about selling trucks, but Dodge used imagery and the late, great Paul Harvey to tie their least-farm-used truck in America to farmers, and the vast majority of drooling mouth-breathers are going right along with it.

        Don't you realize when you are being manipulated? Played? Conned?

        I'm all for farmers, but this is a sale job, nothing more.

          #3.8 - Thu Feb 7, 2013 1:14 AM EST

          I'm all for farmers, but this is a sale job, nothing more.

          When you get down to it, aren't they all just "sale jobs"? I mean, the Ford and Chevy ads make it seem like anyone who is interested in their trucks are either farmers, field workers, construction workers, or people who haul heavy loads. Don't even get me started on Toyota's ridiculous "we towed the space shuttle, yay us!" ads.

          They con people into believing they need these vehicles for the 1% of the time (or less) that they may actually have a need for them. The vast majority of these trucks that I see out on the road haven't been used to "haul" anything more cumbersome than a few bits of lumber from a store, or maybe an appliance.

          • 2 votes
          #3.9 - Thu Feb 7, 2013 1:51 AM EST

          My gosh- you are an idiot. Where I live trucks haul hay, feed, fertilizer, equipment, pull trailers with livestock. "1% of the time"? Try hauling hay or pulling a loaded stock trailer with a car.

          • 1 vote
          #3.10 - Thu Feb 7, 2013 8:20 AM EST

          My gosh- you are an idiot. Where I live trucks haul hay, feed, fertilizer, equipment, pull trailers with livestock. "1% of the time"? Try hauling hay or pulling a loaded stock trailer with a car.

          You speak the truth mi'lady!! I happen to live in a redneck town where the majority of the trucks are dodge (as is mine, love me a hemi!).

          We have cowboys, ranchers, farmers and the best places to shop are Big R and the Grange!

          • 1 vote
          #3.11 - Thu Feb 7, 2013 8:40 AM EST

          Then you folks don't live ANYWHERE near where I do, because NONE of those behemoths do any work in my area, aside from hauling a few extra rugrats around to soccer practice.

          Farmers DO need them, but the vast majority who buy them do NOT farm NOR work with these vehicles.

          And Lisa, we can disagree and still be polite, at least we can where I come from.

            #3.12 - Thu Feb 7, 2013 10:04 AM EST

            well said Captiosus. thanks.

            Have you seen the luxurious Lincoln PU ? or the Cadiallac PU ? Usually owned by lawyers who own acreage, a horse for the kids, and only hauls feed sacks.

            • 1 vote
            #3.13 - Thu Feb 7, 2013 10:15 AM EST

            I know an Asian farmer, so I'm pissed off they didn't show an Asian farmer in the commercial!!!

            Who will join me in crying over that???

            • 2 votes
            #3.14 - Thu Feb 7, 2013 10:24 AM EST

            I will What the 81: I know a family in Hawaii, Okinawans came to Hawaii 80 years ago to work pineapples. Typical hard working, loyal as Norman Rockwell or John Wayne. Still in Hawaii. Adult children in nursing, fishing and the normal AMerican stuff. Kids are all A's and B's in school. Never got credit in a commercial but I don't think they own and Dodge trucks.

            • 1 vote
            #3.15 - Thu Feb 7, 2013 10:38 AM EST

            Fred- If you don't want to be considered an idiot, don't make claims that can't be substantiated. You just make yourself look the fool. Of course I know that plenty of "city idiots" buy trucks and just like to parade around town like a cowboy. But you can't state that only 1% of trucks are used for farming and ranching purposes. In my small town alone, your ratio is blown. You need to get out of the city, where, contrary to your observations, the majority of full-sized trucks are bought and used.

            • 1 vote
            #3.16 - Thu Feb 7, 2013 10:57 AM EST
            Reply

            The ad is about FARMERS! If you are a farmer then you understand! Do you need your picture in the ad to know who they are talking about?! It does not matter what cultural group you are; if you are a FARMER you understand!

            • 27 votes
            Reply#4 - Wed Feb 6, 2013 2:43 PM EST

            The ad is about SELLING a product by appealing to the emotional side of a person. They said "Hey, we like god too, buy our truck."

            • 11 votes
            #4.1 - Wed Feb 6, 2013 4:15 PM EST

            Exactly Jim. They are shilling for your dollar, nothing more.

            • 1 vote
            #4.2 - Thu Feb 7, 2013 1:16 AM EST

            Good point! I bet that hardly any of the hispanics bitching and moaning about this own a farm. In fact I would not be surprised to find out that all of them live in cities.

            I live in rural TX and all the farm owners, who happen to be hispanic, that I know are just like any other American farm owner. The are Americans first and foremost and don't give a @!$%# about mexico or illegals.

            There is a huge difference between a tax paying, American citizen(of any race) who owns his own farm and would be buying one of these trucks and an illegal alien, migrant farm worker, who sends 90% of his earnings back to the third world.

            Cry me a river for the invading force of attrition!/s

            • 1 vote
            #4.3 - Thu Feb 7, 2013 8:12 AM EST

            Hispanics may be complaining, but how many overpaid urban/suburbanite white folks who think they need to go on the offensive on behalf of Hispanics are complaining. a Lot. because they don't understand it's an ad directed toward a specific customer group. It was not paid for by a politically correct school budget. It was paid for by people trying to sell something to a specific group. Next week they'll launch an ad on Univision directed toward hispanics and in that ad they will tell the Hispanics that "they" built America using Dodge trucks and so it's time to buy another. Then another on BET and tell the Black folks that "They" built America using Dodge trucks and it's time to buy another.

            • 1 vote
            #4.4 - Thu Feb 7, 2013 10:24 AM EST
            Reply

            I'm sooo tired of Latinos bitching all the time. Just get out of the country if your not happy.

            • 46 votes
            Reply#5 - Wed Feb 6, 2013 2:54 PM EST

            AMEN!

            Nuff said.

            • 17 votes
            #5.1 - Wed Feb 6, 2013 4:03 PM EST

            If illegal inmmigrants, didn't do the farm work you would starve, dumb asses. Shows how little you know about reality

            • 3 votes
            #5.2 - Wed Feb 6, 2013 4:38 PM EST

            Picking lettuce does not qualify you as a farmer. Is this the kind of bellyaching that we have to look foward to if the illegals become citizens? Remember, this is America, not North Mexico.

            • 14 votes
            #5.3 - Wed Feb 6, 2013 4:43 PM EST

            Doug, read post 2.3 and see who's the DA. A hint, it isn't Joe, James, or I.

            • 3 votes
            #5.4 - Wed Feb 6, 2013 4:44 PM EST

            First off they are "ILLEGAL ALIENS" not the immigrant thingy, that is for those that come here legally and second off, you must own, rent or lease your farm in order to be a farmer. I do agree that anyone who doesn't like it here should leave ASAP. Need a boot?

            • 14 votes
            #5.5 - Wed Feb 6, 2013 4:46 PM EST

            For all of you who say we would starve to death without ILLEGALS. Think again nutjobs - why is it Southerns had huge families? Farm workers. F A M I L Y!!!! Read a book about history - OUR history - first before you spout off and then we know.

            • 11 votes
            #5.6 - Wed Feb 6, 2013 6:05 PM EST

            Make me leave. I was born here and I will die here. If you are so tired of us bitching, move up to Rhode Island or something or anywhere else for that matter. You are slowing us all down.

            • 3 votes
            #5.7 - Wed Feb 6, 2013 6:14 PM EST

            Ah, so you are an American that is desperate to be called something different and feel that Illegal Aliens have some sort of imaginary rights? Look, Americans have been farmers without any help other than family and friends and can EASILY be again, so what are you upset at?

            • 5 votes
            #5.8 - Wed Feb 6, 2013 6:17 PM EST

            Sorry for all those that think Latinos are the only ones that do work around here. There are still a lot of farms that could easily be done with just the farmer's family. My family has been doing it for years. With the technology we have it is becoming less and less needed to have large number of hired help.

            • 7 votes
            #5.9 - Wed Feb 6, 2013 9:13 PM EST

            If there were no illegals slaving away for next to nothing picking fruit and vegetables, there would be thousands of additional well paying jobs for Americans working in heavy equipment manufacturing.

            Likewise those American workers would pay taxes and recirculate their earnings here in our country instead of getting paid under the table and sending most of the money back to the third world.

            Too bad both political parties loves the cheap slave labor and will do nothing to protect us from this war of attrition.

            • 2 votes
            #5.10 - Thu Feb 7, 2013 8:19 AM EST

            If illegal inmmigrants, didn't do the farm work you would starve, dumb asses. Shows how little you know about reality

            Actually we wouldn't starve, we'd figure it out. All the people on unemployment and welfare could have it made part of the condition of their government money to work a few hours in the field.

            When I was a teenager I picked blueberries, when I get laid off in the dot com crash I worked in a vineyard for a season. You do what you have to do.

            Sadly that mentality is on it's way out of our country because of this entitlement (welfare) mentality that the government has given the people.

            • 3 votes
            #5.11 - Thu Feb 7, 2013 8:43 AM EST

            Jose ... I do live all the way up here and you're still bothering me ... if a freaking commercial for a pick up truck about American Farmers offends you do us all a favor and drop off the face of the Earth. So sick of this crap.

            • 4 votes
            #5.12 - Thu Feb 7, 2013 9:24 AM EST

            If illegal inmmigrants, didn't do the farm work you would starve, dumb asses. Shows how little you know about reality

            No, worse comes to worse, we'll just send all the deadbeats that collect welfare to work the fields.

            • 2 votes
            #5.13 - Thu Feb 7, 2013 10:29 AM EST
            Reply

            I enjoyed the commercial....maybe my next truck will be a Dodge....and I own/operate a farm (not all that far from Kalispell)....all by myself.....

            • 20 votes
            Reply#6 - Wed Feb 6, 2013 2:58 PM EST

            Best trucks I've had, perform amazing in the winter weather (snow/ice). You wouldn't be disappointed!

            • 3 votes
            #6.1 - Thu Feb 7, 2013 8:44 AM EST
            Reply

            So the cho lows are complaining now? Geesh! We all knew when Paul Harvey mentioned farmer we were thinking Mexican. We all knew how far off this ad was from reality. Small family farms we would believed it fit, but not corporate farms.

            • 3 votes
            Reply#7 - Wed Feb 6, 2013 3:05 PM EST

            Um, I'm sorry but why is the Latino community getting all up in arms over this? It's about our country back in the day, and I'm sorry I doubt there were a TON of Latino farmers in our country at that time. There may have been some, just like there is Black farmers (as we see one gentleman, or were my eyes playing tricks on me?).

            There is no need to change this or tweak it. Now, had it been current day stuff, sure. But the stage setting was the past. Stop trying to add crap that didn't happen back then. Also, I'm sorry, but I don't see Indians, or Blacks for that matter getting all childish over not being shown (except for the one man...).

            • 15 votes
            Reply#8 - Wed Feb 6, 2013 3:05 PM EST

            If the stage setting was the past, there wouldn't have been shiny new 2013 Dodge trucks shown. Unless, you know, they had those in the 1960's.

            • 1 vote
            #8.1 - Wed Feb 6, 2013 5:04 PM EST
            Reply

            Great commercial, I think about half of the people in the clips ~could~ have had latin blood.

            My problem was the blatant commecrialism at the end, kind a like throwing an advertisement for sleeping pills at the end of the 'I have a dream' speech.

            The logo should have been integrated and less direct.

            • 3 votes
            Reply#9 - Wed Feb 6, 2013 3:06 PM EST

            Duh, that's the whole point of commercials: to advertise your product and try to tempt you into buying it. If the logo hadn't been there, who would you have given credit for the ad, the Anglo-Latino Coalition?

            • 1 vote
            #9.1 - Wed Feb 6, 2013 5:10 PM EST
            Reply

            I am not a farmer, but I have many farmer friends. Farmers are some of the hardest working people you'll ever meet. The last time I watched this ad, it referred to farmers and did not mention specific ethnicity of farmers.

            Given the article cites the locations of the manufacturing plants for Dodge, why is it not feasible for one to surmise the ad pertains to all farmers regardless of ethnicity?

            Those who are complaining are making much ado about nothing. I'm sorry, but not everything in the world is about "you." For those of "you" who think otherwise, perhaps "you're" part of the problem and not the solution.

            • 18 votes
            Reply#10 - Wed Feb 6, 2013 3:07 PM EST

            Without immigrants, Americans would starve. In another odd twist, most farmers are Republicans and their employees are Hispanic. What's up with that?

            • 3 votes
            #10.1 - Wed Feb 6, 2013 3:13 PM EST

            Please list a source for your post.

            • 5 votes
            #10.2 - Wed Feb 6, 2013 3:25 PM EST

            USAF,

            My source is the article itself. And thank you for your service.

            "The Ram truck is built in two plants, one in Warren, Mich., the other in Saltillo, Mexico. Italian automaker Fiat purchased Chrysler Group LLC in 2009 and owns a 58.5 percent share."

            • 1 vote
            #10.3 - Wed Feb 6, 2013 3:37 PM EST

            So for now on we should sub-title each and every persons immigrant background on all ads, shows and movies in order not to offend anyone! I want to know which of these people represented Italian immigrants, German, Irish, Jewish or French, etc! Get my point. This is getting ridiculous. I thought the ad was great depicting the "birth" of the American farmer. I'm all for the Latino population being treated fairly, but hope you get my point. My daughter in law is Asian, I didn't look or even think to look if there were any Asians, nor did she. UGH!

            Just because I can't help myself one more thing. Someone noted that most Farmers are Republicans and the laborers are Hispanics. And I haven't a clue if that is true. But if it is, then that leaves a lot of Democrats who would starve without either if that is the case. So see how crazy this all is!

            • 2 votes
            #10.4 - Wed Feb 6, 2013 6:37 PM EST

            Pat,Loved your comments.We have many Asians in our family and they never point out the lack of Asians in commercials.They all call themselves Americans.Here in the Central Valley we also have Hmong's and Japanese who farm and they could care less about this advertisement.We have many Porteguese dairy farmers and none of them identify with Portugal,even those who immigrated from that country.They refer to themselves as American.This Hispanic group complaining is what's wrong with America.Why can't people proudly state that they are Americans and stop picking apart everything that they feel slights them or their race.

            • 4 votes
            #10.5 - Wed Feb 6, 2013 7:15 PM EST

            I'd be surprised that few if any are democrats. The ideology of democrats doesn't work with farmers. Farmers have high morals, common sense, and intelligence. Whoever thinks a farmer is dumb or uneducated doesn't know many farmers, and is otherwise uninformed. In my area I can't say I know any farmers that are Democrats. I sure am not.

            • 4 votes
            #10.6 - Wed Feb 6, 2013 9:21 PM EST
            Reply

            It was a great ad, but it was whitewashed. It's like having a movie set during the Civil War South and having all of the "help" be white people. Like it or not, agree or not, Latinos are doing a lot of the heavy lifting on many of the farms in America and the ad was not a very accurate portrayal of that. I know that may not jibe with your romantic ideal of the rugged, American farmer, but it is reality. Does it sound whiney to complain about it? A bit, but they have a point.

            • 4 votes
            Reply#11 - Wed Feb 6, 2013 3:07 PM EST

            Are they buying the trucks?

            • 9 votes
            #11.1 - Wed Feb 6, 2013 3:11 PM EST

            It says farmers not farm workers.

            • 13 votes
            #11.2 - Wed Feb 6, 2013 3:16 PM EST

            Have any of you guys noticed the latest advances in Agra-Robotics. In the future, I see a lot of those "Latino Farmers" rioting because there are no jobs for Farm Laborers. The problem we're having here in the U.S., is the perception that the U.S. is a "Magical Fantasy land" where all your dreams will come true. What will happen when the robots start taking those "Jobs American don't want" and dreams are not fulfilled?

            • 6 votes
            #11.3 - Wed Feb 6, 2013 4:03 PM EST

            Latinos don't pull their weight as farmers, they might make hard working farm hands, but lack the intelligence or education to be farm owners. One day after they have integrated into American society better, then maybe.

            • 8 votes
            #11.4 - Wed Feb 6, 2013 4:24 PM EST

            Logan, do you ever tire of this nonsense? Probably not. Lacking intelligence? It isn't the Latinos...more likely those that don't have the intelligence to avoid painting with a broad brush. Oh, and you might want to look up "Latino" in the dictionary and see just what that word means.

            • 1 vote
            #11.5 - Wed Feb 6, 2013 5:55 PM EST

            I live in a predominately Mexican neighborhood. I am white. In the year I have live here, NOT ONE of my neighbors have spoke to me. If I say hello or wave, they ignore me. They do not speak english, they play their music loud enough for the entire neighborhood to hear, and get mad when you ask them to turn it down. I say if you want to be treated as Americans, then act like one. If you miss Mexico so bad that you have to turn the neighborhood into a little Mexico, then go back.

            • 8 votes
            #11.6 - Wed Feb 6, 2013 8:45 PM EST

            Maybe they're all from Hispania

              #11.7 - Thu Feb 7, 2013 8:47 PM EST
              Reply

              Where are the Native Americans, Orientals, Homosexuals and children?

              • 14 votes
              Reply#12 - Wed Feb 6, 2013 3:13 PM EST

              Good one, lol.

              • 3 votes
              #12.1 - Wed Feb 6, 2013 3:17 PM EST

              Yes - nuke all the unborn baby gay whales and let's all get on with important issues. Truly is their not one thing we can stop whining over?

              • 3 votes
              #12.2 - Wed Feb 6, 2013 3:21 PM EST

              As president of the Unborn Baby Gay Whale Society, we find your comment wholly offensive.

              • 9 votes
              #12.3 - Wed Feb 6, 2013 3:25 PM EST

              Then you continue to be part of the PC problem

              • 2 votes
              #12.4 - Wed Feb 6, 2013 3:29 PM EST

              I see no issue with gay unborn baby whales. They have rights too. Also, your Bronco's logo offends us as well. Bronco's are known to roast and eat unborn baby gay whales.

              • 7 votes
              #12.5 - Wed Feb 6, 2013 3:45 PM EST

              Touche' PocketClam!!

              • 2 votes
              #12.6 - Wed Feb 6, 2013 3:52 PM EST

              I see you offer no value.

              • 3 votes
              #12.7 - Wed Feb 6, 2013 3:52 PM EST

              I see you like your own posts :-D

              • 5 votes
              #12.8 - Wed Feb 6, 2013 4:11 PM EST

              I am very upset that the God Made a Farmer commercial was not presented in French! Where was the French? That's so wierd! As soon as the Chrysler corporation realizes that there are French speakers in America, they will be better off! C'est necessaire parler Francaise!

              • 2 votes
              #12.9 - Wed Feb 6, 2013 9:38 PM EST
              Reply

              I heard they tried to get latino's on the commercial, but every time they went to a farm with their cameras, they all fled.

              • 23 votes
              Reply#13 - Wed Feb 6, 2013 3:13 PM EST

              they are hiding on Caeser Chaves Blvd until the Dream Act gets passed....not everything has to be politically correct

              • 10 votes
              Reply#14 - Wed Feb 6, 2013 3:14 PM EST

              Really - OMG grow some thicker skin people! Salute the farmer (whatever race they may be) and buy the truck or not.

              • 15 votes
              Reply#15 - Wed Feb 6, 2013 3:17 PM EST

              screw the truck ....Just buy the local peppers local.

              • 1 vote
              #15.1 - Wed Feb 6, 2013 3:45 PM EST
              Reply

              C'mon really! who gives a s@#t. So pathetic

              • 8 votes
              Reply#16 - Wed Feb 6, 2013 3:19 PM EST

              We HAVE to listen to the whiny babies now don't we? You know PC and all that cr@p.

              • 4 votes
              #16.1 - Wed Feb 6, 2013 6:11 PM EST
              Reply

              I'm a farmer! Where was I??? I wasn't in the ad! ME! I wasn't there! I am woefully upset and offended. This cuts to the quick! My wound is deep! Boo hoo hoo! Doesn't Dodge recognize MY contribution?! I thought me and Dodge had an understanding! A close personal relationship built on trust and love! Quick, toss me a few towels to sop up all my tears!

              • 14 votes
              Reply#17 - Wed Feb 6, 2013 3:21 PM EST

              Waaa, waaa, waaa…. More whining from another group who feels disrespected over something stupid. God may have created farmers, but he also created a sh*t load of whiny, bitchy, complaining, ‘me’ generation people. Of all the wrongs in this world a truck commercial is what people have issue with?

              • 14 votes
              Reply#18 - Wed Feb 6, 2013 3:22 PM EST

              Clammy, you shall be my new best friend!

              • 3 votes
              #18.1 - Wed Feb 6, 2013 4:40 PM EST

              i know he cracks me up. who says you can't have a little humor?

                #18.2 - Wed Feb 6, 2013 9:34 PM EST
                Reply

                If you don’t like it you can go back to Mexico.

                • 9 votes
                Reply#19 - Wed Feb 6, 2013 3:31 PM EST

                Yeah since you put it like that ....they will all leave for sure. Because nobody has ever said that before .....

                • 1 vote
                #19.1 - Wed Feb 6, 2013 3:59 PM EST
                Reply

                Is there anything left that people don't complain about. I'm so tired of constant whining from everyone. It is an ad for goodness sake not a full explanation of every farmer in the world.

                • 11 votes
                Reply#20 - Wed Feb 6, 2013 3:38 PM EST

                @Jake

                Your statement "Without immigrants, Americans would starve" is pure BS. There are some crops that require hand picking but many can be mechanically harvested.

                The more correct statement is that illegal aliens keep the food chain relatively inexpensive.

                • 8 votes
                Reply#21 - Wed Feb 6, 2013 3:40 PM EST

                Exactly, the reason they aren't farmers is because, contrary to popular belief, farming takes intelligence. You have to be hard working and have a business sense about you. Latinos are good at manual labor, hence this is what they do. Someday, their kids might get the education necessary to make good farmers, but right now they seem to lack either the drive or brains to own a successful farm operation.

                • 6 votes
                #21.1 - Wed Feb 6, 2013 4:30 PM EST

                Logan, I wonder how many farmers you actually know. I grew up in a farming community, and some of these farmers were some of the least intelligent people I've ever met. Hardworking and dedicated, without a doubt, but intelligent...not so much. That's one of the reasons that the "family farm" has been disappearing from the U.S.--farming is a business, and it takes a higher level of intelligence to effectively run a business these days than it did in the sepia-toned "good old days" that Dodge wants us to fondly remember.

                As far as Latino farm owners go--I would guess that there are quite a fair number. Many of the farms where I grew up in central Illinois are now owned by Latino families that are legal U.S. citizens. Those Latinos are no more nor less intelligent than their Anglo predecessors. What's also interesting is that many of those Latino farm owners hire Anglo farmhands, which probably sets some heads spinning for those who believe that every Latino is an idiotic illegal immigrant.

                • 2 votes
                #21.2 - Wed Feb 6, 2013 5:00 PM EST

                How many farmers do you know, Ransom? The ones I know are some of the sharpest, hardest-working, learning people on the face of the earth. If you don't understand accounting, mechanics, algebra, trigonometry, computer useage, animal husbandry, appropriate fertilizer use, and on and on and on......... I would like to see you try to run a farm, Ransom, and see how long it takes you to run your family farm into the ground.

                Stupid, indeed!

                • 8 votes
                #21.3 - Wed Feb 6, 2013 5:16 PM EST

                Bob, if you had read my post, you would know that I've known quite a few. The successful ones were smart. The ones who sold out (some of them to Latiinos) were not. My brother was a farmer, my father and one of his brothers was a farmer, my grandfather was a farmer, and so on back to 1883 in central Illinois, so I would say that I know a little bit about the profession and how important farmers were to the backbone of our country. Most "farmers" these days are business owners and know much more about business than getting their hands dirty.

                My specific argument was with Logan, who is painting all Latinos as unintelligent, uneducated illegals, which is quite simply not true. The farmer who owns several thousand acres next to my brother's land (and rents some of my brother's land) is Latino. The farmer who owns the land that my father used to work is Latino. Neither of them are stupid, my point is simply to rebut Logan's rampant racism that Latino's are smart enough to be farmers, couple with the assertion that all farmers are smart (and therefore successful), which is also certainly not true.

                And for what it's worth, I seriously considered following in the family tradition for a time. I have no doubt that I had the intelligence and business acumen to make it work, what I didn't have is the patience to deal with building an agri-business from the ground up and having to deal with a lot of the backward people who live in rural areas who have attitudes like Logan.

                • 2 votes
                #21.4 - Wed Feb 6, 2013 6:16 PM EST

                Ransom Stoddard1,Excellent posts.

                • 1 vote
                #21.5 - Wed Feb 6, 2013 7:29 PM EST

                1/2 of my nearest relatives own farms in Michigan. They are all multi-millionaires. The farm 1,000s, yes that is correct, 1,000s of acres of land. They employee no one outside of the family. They use combines that cost $250,000.00 dollars. Farming is big business. I stand by my statement that most latinos lack the drive and intelligence to be good farmers!

                • 3 votes
                #21.6 - Wed Feb 6, 2013 8:48 PM EST

                I live in Idaho and I don't know any latino farmers. I suspect that Logan is correct in that they just don't have the drive and/or business sense. They are smart, but they simple don't want to be farmers. They are happy where they are. I do know that because I talk to them.

                • 2 votes
                #21.7 - Wed Feb 6, 2013 9:40 PM EST

                "I stand by my statement that most latinos lack the drive and intelligence to be good farmers". That's a quote from logan. It's textbook racism. No, really, that quote could be in a textbook about understanding race.

                "Most people lack the drive and intelligence to be good farmers." would be more accurate I think. For that matter, most people lack the skills to be lawyers, or carpenters, or whatever. We can't all be good at everything. I'm sure I'd make a terrible farmer, even though I'm white, very intelligent, and very hard working.

                • 1 vote
                #21.8 - Wed Feb 6, 2013 9:48 PM EST

                Ransom Stoddard1: What's also interesting is that many of those Latino farm owners hire Anglo farmhands, which probably sets some heads spinning for those who believe that every Latino is an idiotic illegal immigrant.

                I'm confused. It is always said that only Latino illegal aliens will do the labor needed on U.S. farms. Where did those Latino farm owners find non-Latinos to do that work?

                • 3 votes
                #21.9 - Thu Feb 7, 2013 2:32 AM EST

                jrdrop, you're confusing "agricultural workers" who do things like pick lettuce with "farm workers" who operate equipment, tend to animals, and other tasks that are less menial that what the stereotypical job is that we associate with "illegals"

                • 1 vote
                #21.10 - Thu Feb 7, 2013 4:01 PM EST
                Reply

                If someone was going to complain, it should the American rancher that should be crying foul. Over half of the images used in the commercial are of ranchers. Guy throwing hay bales out of the back of the truck, wearing a cowbot hat and cowboy boots... not a farmer. Lady leaning on a pitchfork, wearing a neck scarf and a wool hat... not a farmer. Guy sitting on the pew, wearing a neck scarf holding a cowboy hat, not a farmer... Of course the ranchers aren't going to complain because they get it. The commercial is tribute to all Americans that work from sun up to sun down (and then some) 365 days a year, it is one of the many things that is great about this country and deserves to be celebrated.

                • 11 votes
                Reply#22 - Wed Feb 6, 2013 3:41 PM EST

                I am a Latino ....I would say that the 2nd ad was fair enough. While I do not agree with illegal immigration. My parents did it the right way....through the naturalization process. The problem is clear. Illegal immigrants have provided America with cheap labor for many,many years. This has been America's dirty little secret. It was acceptable when the economy was thriving. Everyone looked the other way. Now we have an employment crises and everyone wants the immigrants to leave. Well they are here. Now what do we intend to do about it ? You cant send them back ...You can't kill them ...and you can't pour rain back in a cloud. We need a solution ....not hatred.

                • 1 vote
                Reply#23 - Wed Feb 6, 2013 3:42 PM EST

                We could eat them

                • 4 votes
                #23.1 - Wed Feb 6, 2013 3:48 PM EST

                Wooooeeee.....Ok Then PocketClam....Easy now ...

                  #23.2 - Wed Feb 6, 2013 3:56 PM EST

                  Sorry, got a little carried away :)

                    #23.3 - Wed Feb 6, 2013 4:13 PM EST

                    I beg to differ. You CAN send them back. And SHOULD. If they are here illegally well I guess they just need to be arrested and sent back. Then tell the to try the legal route.

                    I've got no problem with any LEGAL immigrant from anywhere: North South East or West. It just needs to be legal. I don't care how long they were here, if they are not documented...it's adios time.

                    • 9 votes
                    #23.4 - Wed Feb 6, 2013 4:54 PM EST

                    We do end up eating parts of them...why do you think we have so many food recalls for E coli?

                    • 3 votes
                    #23.5 - Thu Feb 7, 2013 1:34 AM EST
                    Reply

                    My take on the illegal immigration issue is simple...I stand in line at the grocery store and I don't believe that it's fair that anyone go butting in line ahead of me just because they don't feel like waiting or following the law.

                    Imagine if you were sitting patiently waiting through the long arduous process of getting seats to a theater and someone decided to side step the process of waiting in line and essentially "took your spot". Most people would be pissed (or at minimum, a bit irritated).

                    So why is it that we're not OK with someone as trivial as cutting us off in traffic, or butting in front of us in line, but when it comes to letting illegal immigrants trump those that are respectfully abiding by proper US protocol and going through proper channels to gain their citizenship...everyone is OK with that????

                    It's illogical.

                    And btw, my Grandfather moved here from Mexico City with his parents when he was a young boy - LEGALLY. He went through proper channels, did "his time" and gained his American citizenship.

                    So should anyone else that wants to be part of this great nation.

                    • 16 votes
                    Reply#24 - Wed Feb 6, 2013 3:56 PM EST

                    My pops also Shawn .....He would be pissed if he was still alive.

                    • 6 votes
                    #24.1 - Wed Feb 6, 2013 4:01 PM EST

                    I don't understand the entitlement mentality people have, as a whole -- not divided by ethnicity. THAT, children, is the problem in the world today.

                    I live in south Oklahoma City where we have a very large population of latinos. The problem I have with a lot, from interaction and experience, is that they do in fact have a lack of respect for people. Now, I'm white (be PC!! British, French, Cherokee, German, Polish American) so I don't know if it is toward all people but the disrespect I have witnessed by obvious illegals (I've seen their ID cards from other countries, reluctantly handed over at a register) here is appalling. I don't know if it is a cultural difference or "the way they were raised" but they are generally rude in all aspects of their interactions with "non latinos".

                    AND another thing... why is there always so much emphasis placed on race and ethnicity? Isn't the whole point to be viewed as equal to all other human kind?

                    • 4 votes
                    #24.2 - Wed Feb 6, 2013 5:00 PM EST

                    Also, I get tired of seeing Mexican flags flying on vehicles (or on rear view mirros). We are in America. I highly doubt flying a North Korean flag would go over well either. Or Chinese. Or British. Unless it's in style, of course. (See: Mini Cooper)

                    I just can't take the "We want to be Americans because we love America!" claim serious when I see Mexican flags plastered all over their plastic chromed out Ford Expeditions. Oh, sorry, went a little stereotypical there, huh? My bad, ese.

                    • 6 votes
                    #24.3 - Wed Feb 6, 2013 5:12 PM EST
                    Reply

                    that commercial was incredible blasphemous. where did god say that? no christian could have been without outrage.

                    • 2 votes
                    Reply#25 - Wed Feb 6, 2013 4:20 PM EST

                    it was in one of those books that the church decided (for you) that you didn't need to see

                    • 1 vote
                    #25.1 - Wed Feb 6, 2013 4:37 PM EST

                    Joe, most of the "christians" that I know loved the ad because "God got some airtime."

                    I found the whole thing patronizing and pandering to a very specific demographic.

                    • 3 votes
                    #25.2 - Wed Feb 6, 2013 5:02 PM EST

                    Ransom, that tends to be the nature of advertising - to target a specific audience, get their attention, and imply empathy. Probably the wrong ad to target university professors in Manhattan!

                    • 1 vote
                    #25.3 - Wed Feb 6, 2013 8:47 PM EST
                    Reply
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