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Subscribe to RSSCoke's ad for the 2013 Super Bowl ad, entitled "Mirage," asks viewers to vote on Twitter via hashtags to choose the end of the commercial and whether the "Showgirls," "Cowboys," or "Badlanders" win the race.
Over 50 commercials will air during the Super Bowl this year, all screaming, preening, and strutting for your attention. But there's five that are definitely worth skipping out on re-filling the chip and dip trough and watching with your full attention, Matt Miller, President & CEO of the Association of Independent Commercial Producers told TODAY. This year, it's all abut the social, and getting people to pass on the ads and replay them, for free, online.
"It's all about the engagement, we're teasing spots, people are watching using a second screen, and we're hoping they will pass them on. And the numbers say they are," said Miller. "35 percent are looking at the ads beforehand and 40 percent are sharing them after."
Coke is really getting into the social media game with their fun ad, "Mirage." It features three teams racing to be the first to the Coke desert oasis and viewers can vote in Twitter via hashtags whether the "Showgirls," "Cowboys," or "Badlanders" are the winners.
"It brings in gamification of advertising," said Miller. "It's a real buzzword, people are watching and voting as the ad airs."
Doritos, for the 7th year in a row, is reprising their "Crash the Superbowl" campaign which lets fans submit their own home-made commercials and the best one gets aired during the big game. This year's winner features a father whose daughter bribes him with a bag of Doritos to turn down hanging with the bros and play pretty princess instead.
Doritos, for the 7th year in a row, is reprising their "Crash the Superbowl" campaign which lets fans submit their own home-made commercials and the best one gets aired during the big game. The winner gets $1 million and a chance to work with director Michael Bay on the next "Transformers" movie. Almost a decade later, the mere fact that the ad is user-created no longer automatically makes the strategy compelling. But with the cost of prosumer cameras falling, the production quality on some of them is actually pretty good, and the jokes aren't half bad either. This year's features a father whose daughter bribes him with a bag of Doritos to turn down hanging with the bros and play pretty princess instead.
"It's a sitcom brought to you by Doritos," said Miller.
The "Crash the Super Bowl" campaign, "jumped the shark for a while with professionals jumping into the act," said Miller, "but this year's is a student piece."
Go Daddy is keeping it classy with this year's Super Bowl ad featuring a rich guy on a private jet shouting, "More everything, sky waitress!" after he beats his peers around the world in registering his big idea online.
GoDaddy, the king of cheeky Super Bowl ads that have drawn flack for pushing the "sex sells" maxim a bit too far, is back again, and this time they're going to play it classy. The domain name registration companies new spot focuses on "Your Big Idea," and while there's beautiful women aplenty in the ad, based on the leaked online previews they all seem to be fully clothed. In SuperBowl ad land, this counts as maturity. Then again, the ad does end with a rich guy on a private jet shouting, "More everything, sky waitress!"
"It's a great punchline," said Miller. Danica Patrick has appeared in 12 of their Super Bowl ads over the past 9 years, but, said Miller "GoDaddy always made them in-house but this year they went with the Deutsch agency to bring in some new ideas." Which is good, he said, because with the ads before "we didn't really know what GoDaddy was about."
(Speaking of controversy this year, does the "Jamaican flavor" of Volkswagen's Super Bowl ad go too far? Watch and vote.)
Taco Bell has already "leaked" the online teaser for its 60-second "Viva Young" ad, and with over 350,000 YouTube hits, it's officially gone viral. It features 87 year-old Bernie Goldblatt and friends on an epic nighttime adventure. They escape from their retirement home, take some unauthorized dips in someone else's pool, hit the dance club and tattoo parlor, and finally cruise to Taco Bell for their "Fourth Meal."
When you think SuperBowl ads, you think Budweiser, and when you think Budweiser Super Bowl ads, there's gotta be some of their famous Clydesdales in there. The brand has launched its first Twitter account and its first tweet was a photo of a new Budweiser Clydesdale born January 16. The beer brand is asking fans to submit their name suggestions via Twitter using #clydesdales. The foal, along with its user-generated moniker, will appear on Sunday.
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I love seeing the commercials for the first time while watching the Super Bowl. Why are you showing them now BEFORE the game?
They're saying more and more people are flipping away from the commercials now during the Super Bowl, and just watching the game. So they're putting them out early to make sure every one gets to see them, maybe twice.
They do it because it has proven to be a popular way to create even more buzz. People link the commercials to their social media pages and the companies get so so so much more free advertising that way.
Hey Taco Bell, I'm an American, No Habla Espanol
Matt said this morning the 30 second Super Bowl ads are going for 2.8 MILLION DOLLARS. Kathy Lee and Hoda had a gentleman on their show, a Super Bowl specialist, that said the ads are being sold for 4 MILLION DOLLARS for 30 seconds. Which one is correct, are is neither one, and it's more?
Does it matter?
CBS sold them for an average of $3.7 mil per 30-second spot this year.
Totally ludicrous to pay that much for an 30 second ad spot, when you could pay tons less and put it out on social media for NOTHING! If it's a funny or compelling spot, tons of people will share it. Look how many people shared that Kony video.
...and this is why marketing companies need to admit that YouTube producers frequently offer more potential pull for brands from their home offices. We made a Kate Upton Mercedes-Benz parody ad for two days worth of labor and $5 in make-up: We made our own over-the-top Kate Upton Super Bowl ad parody: youtube com/watch?v=FYJi22ndjHM
I will watch the ads just to see that new Clydesdale foal. Nothing like a baby animal to get the women to watch!
And some of us women even watch to see the game :-)
I love watching the Super Bowl ads each year and feel like the bar is set very high. I also love Dorito's crash the super bowl contest and viewing what ideas users come up with. I came across this article on the 6 rules to making an effective commercial and have to agree that a commercial needs to be humerous to create buzz, but in a tasteful way.
I love the VW commercial speaking Jamaican. I just got back from there two days ago and there were many different kinds of people from Asian to Indian speaking Jamaican. It was happy and made me smile and wish I was back there.
Loved the Jamaican VW commercial, made me happy and just got back from Jamaica. Makes me want to go back.
RIP OFF! Dorito is a total rip off of this old commercial - -
Which one is best though? The Dorito or the Hard Rockers that go to the store and come back too soon....
RIP OFF. I see they won't link to the commercial Dorito is ripping off. Just search on "Youtube Coop Prix Reklame" (guy in pink tutu) and it will pop up.
I haven't had cable tv in over 2 years. The best part..never ever having to see a commercial!
For all of the "Walker Stalkers" and other fans of the "Walking Dead" series, I saw on a Facebook ad that the series producers had bought a 30 second spot for the Super Bowl as well. Did anyone else see/hear about this? I've told my friends and family who aren't on F-book about it, and they're super-psyched. Of course, that also means they'll be mighty peeved if I'm wrong, and I lost the link to the story.
If anyone can back me up on this, I'd be most grateful! See ya on AMC Feb. 10th!
Hahahaha. We are turning into such a bunch of idiots...
Coca-cola is a teaser, ending will be a superbowl. Doritos was fun and Go daddy was good too...
But then we get to sexy time with kate upton and fat women all over the country freak out because it objectifies women (Whatever the hell that means for them) and VW puts out an add that black co-workers came to show me thinking it was really funny and then we got a bunch of WHITE idiots on TV trying to convince people that it is racist.
Quick... Quick... Let's blog about how VW is reviving Hitler through racism... hahahahaha... So Pathetic.
So true. I just saw some white woman on a panel saying, "Well, this VW ad is just blatantly racist," and I thought to myself, "Here we go again." I am very liberal and I didn't find the ad to be racist at all.
The screen kept jamming up so I only got through the Coke and VW ads. I thought the Coke ad was pathetic!! Who is their Director of Public Relations? I'd like to apply for his/her job! My God, I can't believe that ad was supposed to be appealing in any way, shape, or form. I just rolled my eyes. As for who gets to that bottle of Coke first? Who gives a rat's behind?
I found the VW commercial to be confusing. Yes, I understand that Jamaicans are supposed to be happy, that driving VWs is supposed to make one happy, and that's there's supposed to be a link here. But it just didn't gel for me. I think all this nonsense of the ad being racist is just that--nonsense. VW isn't saying that all Jamaicans are happy- go-lucky. The notion came from the Reggae song, "Don't Worry, Be Happy." I think VW had good intentions, but the head left me shaking my head.
The keyword is SMILE... If you look at any other Beetle commercial they compare the front end of a VW beetle with a smile.
You can find it online... There are several Beetle printed ads that display the words "Dare to Smile" and show a beetle next to mean looking cars.
Again... THis is nothing but white people trying to convince other people that this is racist...
Actually, if anything, that idiot guest was the racist calling a Jamaican accent a "black accent". But again, it is stupid, she's stupid and VW should run this ad cause it's funny and if they don't, They're stupid too.
I howled with laughter over the Coke ad. Too funny for words, especially if you've watched Mad Max, Priscilla of The Desert and Hidalgo.
I actually really liked the Taco Bell commercial, I hope when I am in my 80's I still get to have that kind of fun. You should never let yourself be defined by your age.
The Doritos ad with the goat.... when the goat screams.. hahahaha
That was the funniest one to me too but knew it wouldn't make it.
I have NO idea what the little girl in the Dorito's commercial asks her dad. I backed up the video five times and still have no idea what she said. Try hiring people who can actually be understood!
I'm watching Liverpool versus Man Utd, then mowing the lawn.
You have a lawn to mow in February!
I'm envious....won't be able to find mine for another couple months....
Where I live "south of the border" means the U.S.
I'm astounded that people are actually looking forward to commercials. Commercials are intrusive and promote items that don't sell via word of mouth because they're not good enough. I am grateful for the MUTE button on my remote and the fact that I can do chores during commercial breaks on all programs.
These are brilliant; the super bowl of advertising. Gamification; what a concept. Love the way they are tieing in to social media ... but there is so much more than just Facebook and Twitter.
These aren't just commercials, these are the next generation tradition makers. The makers no longer make them to sell their product, they want to impart a sense of history to their products.
People are still talking about SuperBowl ads from years ago. Pretty effective advertising don't you think?
Today there are 5 Doritos Finalist Commercials. The winners have NOT yet been disclosed and will NOT be disclosed until during the Super Bowl, while we are all watching :)
So...game is still on for you to support your favorite Doritos Commercial via their websites and siging up for the ad meter panel...check out their website ;)
Which Doritos Commercial will win?? Will it be your favorite????......
"buzziest" - is that a real word?!!! I can see that this author might have graduated from high school. About on par with "texted" usage.
This should have been picked as the Doritos winner, by far!