The Parents' Television Council is outraged over a Mercedes Benz Super Bowl ad featuring model Kate Upton that they say reinforces the notion of using sex appeal to get what you want. The video has attracted nearly 3 million views on YouTube in only two days.
The news this week that a watchdog group was criticizing a sexy Super Bowl ad had some readers grumbling – about the quality of the ad.
The Parents Television Council raised a red flag over a Mercedes Benz ad showing Kate Upton using sex appeal to get a group of guys to wash her car. The ad has already been viewed online millions of times.
Some readers raised a red flag about the ad, too, but not because it was inappropriate. They just thought it wasn’t that good.
“Boring commercial. Girl is attractive, but music is annoying,” one reader wrote.
Others just said the ad wasn’t very original.
“I'm amazed no one ever thought of using sex to sell something before. Brilliant marketing,” another wrote - sarcastically, we assume.
Still, most readers said they wouldn’t have a problem with the ad airing during the Super Bowl, with many noting that there have been plenty of racy ads in years past
About three-fourths of the nearly 10,000 people who took our poll said they didn’t think the ad was inappropriate for the Super Bowl.
Those who said the ad was inappropriate argued that it’s a bad message to be sending young women.
“It's getting harder and harder to raise confident young girls when all they see that is valued in women is their looks,” one reader noted.