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Subscribe to RSSThe Parents' Television Council is outraged over a Mercedes Benz Super Bowl ad featuring model Kate Upton that they say reinforces the notion of using sex appeal to get what you want. The video has attracted nearly 3 million views on YouTube in only two days.
The news this week that a watchdog group was criticizing a sexy Super Bowl ad had some readers grumbling – about the quality of the ad.
The Parents Television Council raised a red flag over a Mercedes Benz ad showing Kate Upton using sex appeal to get a group of guys to wash her car. The ad has already been viewed online millions of times.
Some readers raised a red flag about the ad, too, but not because it was inappropriate. They just thought it wasn’t that good.
“Boring commercial. Girl is attractive, but music is annoying,” one reader wrote.
Others just said the ad wasn’t very original.
“I'm amazed no one ever thought of using sex to sell something before. Brilliant marketing,” another wrote - sarcastically, we assume.
Still, most readers said they wouldn’t have a problem with the ad airing during the Super Bowl, with many noting that there have been plenty of racy ads in years past
About three-fourths of the nearly 10,000 people who took our poll said they didn’t think the ad was inappropriate for the Super Bowl.
Those who said the ad was inappropriate argued that it’s a bad message to be sending young women.
“It's getting harder and harder to raise confident young girls when all they see that is valued in women is their looks,” one reader noted.
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parents television council should stop worryng when they get a tingle, and do something about all the violent murders being broadcast. Or is that the american way?
As I mentioned in the other thread on this topic, that's an accurate picture. When a Mercedes driver's first wife starts to lose her looks, he gets a new one who looks like a model.
Yes if I had a Mercedes I would wash it too, and if a couple of friends wanted to help, so be it. If Kate Upton wanted to walk up to my MMMMercedes and tell me I MMMMMised a spot, my wife would slap the smile right off my face ;-} and if my wife asks me if she hot my answer is not as hot as you!
She's combat ready!
Really, she probably has more close on than the whole half time shoe will have on. They will give that a standing ovation because in What's her name, they will call that entertainment but she probablt won't be singing either, which means she will be up their like my parents us to say just gyrating.
Sorry that should have been "probably" Think of Kate and my toung got in the way of my eyeballs.
Whether it sells or not, it gets attention for the product and ad agency. That's a flat-out success - lots of free mentions and looks.
Is the Parents' Television Council funded by the Advertising Council?
It's not going to sell that much, I mean how many men can afford a Kate Upton, and how many are there?
That catfight-yowling on the soundtrack is enough to drive anyone to the mute button in under a second. Then they'll be irritated that they had to put their beer down, or irritated that they spilled it. Either way, they're irritated at Merc and their idiot ad agency for being so annoying.
Besides, Mercs are looking tired and derivative lately. They haven't had an original idea since the late '70s. Save yourself some big bucks and buy a quality American-made pickup.
Scene: at home watching super bowl - commercial comes on - wife walks in and see's commercial and cuts her eyes at you- no time to react as you sit there with STUPID FACE- Fade to black..........due to the graphic nature of the rest of the scene we are unable to bring you the rest of the story.............................
This reader needs a life! Or, go back to sleep.
Maybe this person should look at how the parents let there little girls dress, if you could call it that, You are how you dress, Dress for succsex.
So... what's worse:
Promoting sex -- whether to sell or otherwise --or....
Promoting stuffing yourself with food, like hamburgers, steaks, pizza, pasta, ice cream, cakes, etc. -- whether to sell the food itself or to sell events and experiences such as birthday parties, wedding receptions and travel on airlines and hotels, etc.??
Obviously, everyone would be better off with more sexercise and less food. That's the medical fact.
The best strategy is to go pee whenever the commercials come on. You'll save money and your bladder will thank you.
The lines of the SLK roadster are more appealing and better dressed. Kate's headlights appear bigger tho' ...
This ad is far from shocking unless there is more to bare [sic]. The Parents' Television Council needs get to medicated; sex is part of being human. And appreciating God's work is not offensive no matter how many prunes the Council needs.
That's a (-1) for NSC News for bothering with this dribble; minus (-15) for 'tards at The Council; and a rare (+1) for lame stream media for selling air time to a automobile company that doesn't need puffery or a fed.gov bailout to survive.
If you wanna commute, buy American; if wanna drive, buy German. ©2013
Oozing out of your cami top with jean shorts just doesn't spell Mercedes...no class whatsoever. Belongs in a Fritos commercial.
it's just a commercial, and I hate to break it to most of you, I know many persons who own mercedes that really don't have that much money, many phonies. get over it. In fact the richer more intelligent types drive hondas, I know a man that owns a bank and drives a practical honda type car.
and no need to hate on models in ads because it is just a job and what you see in a 2 inch picture or on your tv screen is much different than the jolly green giant in person. that is fact.