
Zappos.com
When a customer-service rep goes above and beyond to try to solve your problem, that's welcome. When they spend 10-and-a-half hours on the phone giving you advice about relocating to Las Vegas, that's Zappos.com.
Unlike many other online retailers (including parent company Amazon.com), Zappos plasters its site with its toll-free customer service number, which is staffed 24/7. When a Midwestern college student called the site's Nevada headquarters two weeks ago to buy a pair of Uggs boots, the transaction turned into a chat marathon about the city, where the student was considering moving. The rep was able to take some breaks during the call; the customer agreed to hold the line.
Zappos spokesman Jeff Lewis said providing good customer service is a top priority. "We feel that allowing our team members the ability to stay on the phone with a customer for as long as they need is a crucial means of fulfilling this value," he said via email.
By assuring management that it wouldn’t interfere with Zappos’ free-spirited corporate culture when it acquired the shoe retailer in 2009, Amazon benefits from the customer-service elements that make Zappos customers so loyal.
“Amazon has purposely allowed that culture to continue to proliferate,” said Bryan Pearson, president of LoyaltyOne, a loyalty marketing and strategy company. “I’m sure they’re bringing some of the key lessons from the Zappos experience into Amazon."
Jordy Leiser, CEO of Stella Service, a customer service measurement and ratings business, said this is the case. In a study conducted a few months ago, Zappos tied with L.L. Bean for the best customer service on Twitter. Leiser said that when Amazon saw how much customers liked being able to solve customer service issues over the microblogging site, it started offering customer support via tweet, too. Zappos had been using Twitter to field customer queries since 2008.
"They are starting to integrate and rub off on each other," he said.
Amazon didn't have poor customer service beforehand, according to Stella's research; it just wasn't the focus of the shopper experience. "In online, it's about fulfillment and a smooth shopping experience," Sucharita Mulpuru, an analyst with Forrester Research, said via email.
In this regard, Amazon delivers, Leiser said. "They please customers with their shipping and logistics experience," Leiser said. Earlier this year, Amazon took over some of Zappos' back-end inventory-management processes, letting Zappos benefit from one of its strong spots.
And both Amazon and Zappos ranked highly in Stella's survey of phone service responsiveness, with mystery shoppers able to reach live agents in about a minute, on average.
"Each of them has the things that are most important to their customer base. For Zappos, it’s all about the phone customer service," Leiser said. Apparently that service even includes a lengthy discussion about moving advice.
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This is an advertisement; presenting it as a news item is slimy and dishonest.
I think its out of the normal, so that is why its an article. Slow news lately, even locally they've had just crap for stories.
Stupid article!
not only is the "U S congress nuts" the "WHOLE COUNTRY IS GOING NUTS!!!!!!!." {:+)
Stupid free PR machine article. Three sentences in this article were about the actual story of the call, which might have been relatively interesting. The rest is corporate shilling. Nice integrity, NBC.
Worst I've ever seen are the service reps at unemployment. Paid $72k per year plus full pension and benefits for 25 hours per week. People routinely call to file or reopen claims as soon as the lines open and are told all the lines are busy. These lines are not busy. These lines are being taken off the hook by lazy state employees who need a hard-nosed lesson in who their supervisor really is. They don't do anything that could not be done by a temp for $9/hour, who certainly could not do any worse of a job.
Trying to get new ATT service I was on the phone with those people for eight hours I had to keep calling back and I would be on hold two to three hours at a time. I was furious. Finally after flipping out on one did the supervisor give me his direct line.
My Walmart story...five years ago. My son's grandmother sent him a money order from Western Union for Christmas. I signed my name but did not put his on it, so it was blank. I had a layaway at Walmart that I was to pay for with this. I called the Store Manager. I asked if I could pay for the layaway with a money order. He said of course. As long as it was Western Union. I also ask this man what time would be the best to come get these items as I know the lines are horrible. He told me the best would be 4:00 A.M. Okay, thank you. I got up at 3:00 dressed, drove to Walmart. The girl on the register is new. She has no idea. So I explained it to her. She called her Stock Manager. Only one on site. This nasty He/She comes up to just say "NO" never even hearing the story. I told her that I had talked to the manager and she could call him. She refused (4:00) and told me to get out. I said "Excuse Me" She told me if I did not leave the premise she was going to call the police on me! AgainI was shocked. The poor cashier. I told this piece of @!$%# that I was leaving and that I would have its job tomorrow. I called the Manager the next day. He was sorry that it happened. Let me come and get layaway. I did. But I was still super pissed the next day. I called the home office and told them what this lady did. Like in three days I got a letter from the Home Office for a refund (for the full amount of layaway. ($179) and a 100.00 gift card. Even after five years, I have never shopped in a Walmart again. The damage was done.
i dont belive it some p.r. stunt
When are they getting married?
In high school I use to sit on the phone for hours with a buddy. I know of several times when I fell asleep! That kid could talk (i just couldn't keep up).
Allot of the calls seem like they last ten hours when you cannot get the service you requested. I enjoy calling customer service numbers because you usually get to talk to someone in a foreign country. I have had some real nice and interesting conversations with these people. A young woman who was a medical student in the Philippines. A college student from Belize who that a real unique accent and a law student in India. I got my questions asked, my problems solved and I learned allot about the people on the other end of the line.
Two dummies! Hope the customer had unlimited service. A**h***s.
There are many other avenues the college kid could have chosen to get her information.....This was an excessive waste of time on both ends. Wonder what this chick will do once she eventually arrives in Vegas? She sounds a little on the needy side.
There are always empty poles to work.
Time Warner was horrible - 30 minute wait time to get to a human - I once spent 3 hours waiting for online chat - and then was told, "I'm sorry I can't do that Dave." Really really really bad -
Worse ever is Verizon. Multiple calls over several weeks, and still no resolution. We were charged for service we did not have, were reassured that the charges were removed from our account, then placed in a collection service. Thanks a lot Verizon, your FIOS & Customer service really stinks!!
That's absurd, there's good customer service and then there is a complete disregard for someone else's time, which this "customer" is guilty of. You can have great customer service and still be able to tell someone who is completely off topic that you can't help them with their move to Las Vegas! If you have to take breaks during a customer service call, that's when you "accidentally" disconnect the call and hopefully the customer will self-reflect on why they are spending a few wasted hours on the phone with a customer service rep.
That's a rep loving to yak with anybody but taking up others needed time where they have to wait and wait on the phone. That isn't handling the problem....that is wasting other "folks" time.
Having worked in customer service for 15 years, 8 of them monitoring customer service calls for quality and accuracy, I have to say that it would be very unusual for a company to actually justify that length of a call in any instance, but particularly when it does not involve a problem or question with the company's product. While I applaud the agent for wanting to go above and beyond, I question how many people waiting for a service agent were inconvenienced. Normally that agent would service anywhere from 10-20 calls per hour. For that 10 hour period on one call, that means people had to wait for other agents to take up the slack, increasing their workload and probably resulting in more irritated callers who had to wait longer for an agent (trust me, I've gotten the brunt of the caller's anger plenty of times because they had to wait). Bottom line, it may sound like wonderful service but it might have been better for the agent to recommend (after a few minutes on the subject) contacting the Las Vegas Chamber of Commerce or Travel Bureau whose business is to help with relocation questions.
If I had a nickel for each unique snowflake I see wearing those boots, along with the required black stretch pants, I'd be a millionaire a million times over.
Soul mates! Or sole mate? Get it? Ugg boots. I can remember, did she actually make the purchase?
Well, it is for damn certain sure that Amazon won't practice that. They don't care about people (customers and employees) one farthing.
Showing compassion, empathy and service are wonderful, but this had nothing to do with the business at hand. The only thing that would warrant such a long call was if the caller is threatening suicide and won't hang up to call the suicide hotline. Otherwise, if this "service rep" were so knowledgable about Vegas, they should have been a RESOURCE and REFERRED this person on how find out more, thow in a couple of personal anticdotes and end the call. After all, the person claimed to be a college student. 10 1/2 hours isn't above and beyond....it's stupid!
Customer service is as outdated as the rotary phone. And it is a cinch that Amazon won't do it. They do not like people, customers or employees.
If I were to do that at my job, I would probably get fired.
The most remarkable thing about this story is that the call center is in Nevada and not India or China. Kudos to Zappos.
I see a universe of lonely retirees becoming Zappos' customers.
I had gotten charged a late fee when my electricity account (comed) was transferred out of my name (not by me). I called to get it taken off and I was told "It's just ten dollars."!.
Then at a petsmart, I was buying 12 large crickets for my lizards and there was three so small the lizards won't find them to eat them, so they are a waste. I told the cashier about it and was told "That's just the way it is"! I understand that they won't all be the same size but it was a drastic difference and I am paying for large crickets not small.
Hello. My name is "Peggy", how may I help you? :)