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Frito-Lay
Cracker Jack'd will be targeted to adult consumers.
Caffeine-coated Cracker Jacks are going to hit the store shelves soon. Great! Because kids need more excuses to bounce off the walls!
Frito-Lay said a typical two-ounce package contains 70 mg of caffeine. According to the American Beverage Association, the average 8-ounce cup of coffee contains around 160 mg of caffeine.
The coffee-flavored treats - or Cracker Jack on crack, if you're feeling less charitable - are one of the flavors in a new line of "Cracker Jack'd" snacks Frito-Lay has developed. Other flavors include salted caramel, spicy pizzeria, peanut butter and chocolate, and cheddar BBQ. The maker insists that there's no need to fear their kids are going to get "jacked" up on Cracker Jack.
A Frito-Lay spokesperson told Ad Age: "Cracker Jack’d is a product line specifically developed for adult consumers and will not be marketed to children. All marketing for the products will be exclusively aimed at adult consumers, and the package design and appearance are wholly different from Cracker Jack to ensure there is no confusion among consumers. The presence of coffee and the caffeine that comes with it is clearly called out on both the front and back of the package."
True, the packages of Cracker Jack'd are brown and feature a more understated design than the typical red and white packages. At least on visual appeal alone, they're probably not as tantalizing to kids as the regular packages.
Then again, when's the last time telling a kid that something is "for adults only" made them less interested in it?
There's at least market that's sure to go gaga over the new popcorn poppers and have absolutely no problem with them being on the shelves: long-haul truckers.
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Gotta wonder what prize will be included in the packages.
Lol, that was my first thought. As I recall the prizes have been reduced to things in flat foil squares...
The article says it's being directed toward the older crowd. I'm 74 and have always loved Cracker Jacks. With that extra jolt of caffeine maybe the prize in the box will be a defibrillator? Don't mess with my Jacks! They're fine just as they are.
The prize depends on the region, where in the Deep South the prize will be a condom, but on the West Coast it will be a packet of Vaseline®, really . . .
Really! :-o
Perfect! Caffein and rotten teeth. Who needs meth?
genius idea.
Totally stupid......
Well, it might be.
Just wait and see how long it takes NYC and California to ban this product.
Lol. I can see Mayor 16ounce Bloomingidiot rubbing his hands together in delight. Such a moron.
Gimmeegimmeegimmeegimmeegimmeegimmee...!!!!!!!
ooooh, yeahhhhhh LOL
Funny when I was growing up Cracker Jack is what you did when you wanted a new car.
Looks like you CAN improve on perfection.
One question: Why?
Dave, the question is never "Why?". It's "Why not?" It's about free enterprise. It's about making a buck. It's about trying something new. But who knows, this might be just like Pepsi Clear or New Coke - a great hullabaloo that quickly turns to dust in the wind.
Seriously though, to answer your question, they're trying to market to those of us who grew up with the original Cracker Jack but now have more adult tastes and/or needs.
Could be it'll be another Edsel.
I want caffeine in my diet rootbeer..........! Noone makes it...............
Did they ever try Spanish Fly Cracker Jack before it got banned?
We put the Crack in Cracker Jack....
Monterey Jack cheese goes good with crackers.
Jack Sprat could eat no crack.
That's why Mrs. Sprat split!
So if it's marketed to adults you can bet it's priced at a premium for a handful of heat treated candy coated seed.
Why would they even do this with all the reported deaths with the energy drinks?
Sue, one serving of these Cracker Jacks has less than 1/2 the caffeine of a cup of coffee.
As the article says, "when's the last time telling a kid that something is "for adults only" made them less interested in it?" Regardless of where it is sold, kids are going to buy it, unless it will be sold only in liquor stores. Lots of doctors say that kids under 18 shouldn't even have caffeine, but they sure do drink up sodas, energy drinks, those candies that have caffeine in them, and that 5-hour energy stuff (that I hear has caused deaths?)
@sue288299 Need you even ask such a question?
For PROFITS. Remember that big business (think auto industry) do studies that tell them they can expect X amount of profits from selling their defective product, but only Y amount of payouts from product liability lawsuits. X minus Y still equals 100s of millions in profit.
Oh, terrific. I have high school freshmen bouncing off the walls because the drank 3 Mountain Dews and 4 Monster energy drinks (they brag about it)between classes and at lunch. A sugary caffeine snack is JUST what they need.
I can't wait to get muh Cracker Jack'd on!
(That sounded weird didn't it? Sorry.)
dont mess with my cracker jacks dam it
So were're going to call them "Power Bites".
I guess the old ones aren't selling so they need something new.
Cracker Jacks, Step right up
Getim while they're hot
So you'll know what you go
If you get them when they're cold
You'll think they're 10 days old
Cracker Jacks
Can't wait!
Looks like they gave Jack a more evil look too.
Just what we need...not enough that kids are running around crazy from the sugar, now let's add some caffeine. Wow.
I'm glad I'm retired from teaching. Those afternoon kids are going to be bouncing off the walls after mom and dad pack that stuff in their lunches.
Cracker Jack'd. Seriously? A caffeinated kids snack with a toy surprise in it?? Amazing... Even if they target adults with a different packaging, I don't think that kids at home will look at it and say "OK, not for me" ;-)
Caffeine is fine in moderation, but for adults only: ephedrinewheretobuy.com/ephedrine-where-to-buy-eca-stacks/coffee-a-true-wonder-drug
Kids are already consuming too much caffeine, this caffeinated Cracker Jack is yet another step in the wrong direction.