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Tom Pennington / Getty Images
Spot the lingerie. A general view of Cowboys Stadium, where retailer Victoria's Secret will be opening a store.
ARLINGTON, Texas - How `bout them undies?
Victoria's Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL's most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women's items including tees, sweats, hoodies, tank tops, underwear and sports bras.
Victoria's Secret says it's the first time the company has opened a store at a professional sports venue. Forbes magazine this month named the Dallas Cowboys the NFL's most valuable team for the sixth consecutive year, worth more than $2 billion.
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I wonder what's next at Jerry's Fun House.
Miracle Bra Stadium.
Who the crap wants to go underwear shopping at a football game?
This is definitely a sign that the cowboys are really a bunch of cowgirls.
I can see a bunch of liquored up guys headed home after the football game with hot undies for their wives and a yearning in their hearts/pants. Whoever dreamed this up is a genius.
Might as well throw in a walmart while their at it.....
No thanks! Victoria Secret is cheap and tacky looking. I'll pass. Now put Agent Provocateur in there and now we're talking.
Hah! Those zany Southern Baptists are at it again!
As a Cowboys fan; the best football stadium hands down, America's team, cold beer, the biggest flat screen on the planet, those Cheerleaders and now Victoria Secrets naked chics? Wohoo
Cant get any better than that boys....if only Romo could stop chocking on big GAMES, I am not sure anything could top that!
Nothing like washing down edible panties with $12 beer!
Put it next to the locker room. That way Romo won't have so far to walk to buy his panties
Spanx Field.... ;)
This not true, we have one at Foxboro stadium in Patriot place.. I walk by it entering every game. Its not INSIDE the stadium, but its in the parking lot. Better known as the Man-mall.. Its an outdoor mall. with CBS Scene sports bar, Victoria's Secret and EMS at the entrance to the stadium.
You'd think that VS would know they have one at Foxboro Stadium with the Patriots already.. Has been there for many years.
Google patriot place. won't let me link it.
And the point of this is...? I mean, I can see selling sports-themed merchandise but lingerie? Like buying it online or at the mall is too difficult?
Only a female would not understand the point of this ... :)
Give me a hotdog, a large Coor's and throw in one of dem thongs while yur at it.
Says it all for the male race. Give me a steak, champagne and intelligence anyday over the uneducated give me a "hotdog, a large Coor's . . ."
boners, beer and football. I guess it could work.
eh.....the wave might slightly be off.
Yeah, Hi honey I am home from the game drunk as a skunk. Now be a good girl and put on these Victoria panties and boobless bra I bought you on so I can finish my great day. Then Jim woke up outside on the lawn the next morning with the neighbors dog Sparky taking a wiz on his leg.
But is sounded like a good idea at the game?
Well at least the Dallas Cowboys will be properly attired.
HA! Excellent!
It is a practical move for the most part. At least now the players won't have to travel far to buy their panties from week to week.
Well at least we know what the Boy's wear under their uniforms!
Let me tell ya there is nothing like seeing a 6'8" 250lb black man in lacy undies :). Giggle.
I for one am sick of this constant marketing everywhere. You can't go to the men's room without a flat screen or, a poster, trying to sell you something!
Can we just play FOOTBALL!!!
Just you wait til uniforms are sponsored by VS. Silk football jerseys. The kickers and QBs practically wears them now.
Unfortunately, your ticket purchases could not pay for the lavish stadiums fans seem to love so much.
Anything over $2 billion for the cowboys is way over market value!!!!!!!!!
Every girl has a secret desire to look like the Dallas Cowboys cheerleaders.
The products at the VS store will help...
So will the beer if the guys drink enough of it
Yea, every women desires to look like the cheerleaders.
Yes, toxic gummy bears in their chest and toxic botox in their face and toxic fake hair. Yeh, man give me a dose of that toxicity.
I've never gone to bed with an ugly woman but I've woken up with more than my share!!
frikkin awsome.
It's the beer thing again. Too much and a guy loses perspective.
All we need now is one at Old Trafford.....
Long time Cowboys fan just waiting for Jerry Jones to die. There is now an entire generation of young Cowboy fans that has never witnessed a great Cowboys Team. So sad and yet funny at the same time. Our General Manager spends his time on women's underwear and shooting Rap Pizza Commercials instead of building a team.
Most of the execs up in the suites are there with women other than their wives. This just gets them something to wear later. The suites are for setting up booty calls.
The Dallas Cowboys team will enjoy the selection at halftime when they change their panties.
I am sure the Pole Dancers Jones has stationed around the Stadium will be wearing the latest in Victoria's Secret...
Well, they have to win at something... might as well be with beautiful woman and lingerie.
The new Cowboys image can be a Victoria Secret model fumbling with some balls.
why?
I guess the Cowboys are planing on joining the lingerie league, it's the only place they have a chance.
A Victoria Secret store at a Lingerie League stadium would make more sense. That's where the straight guys go. I don't know if it holds true for stadium attendees, but a Columbia University study showed that two thirds of guys that hang out at sports bars are more gay than straight, and the more gay they are, the more homophobic and prone to violence they are. That's not really the type of customer that shops for his wife or girlfriend. He just goes home after the game, and beats her up. I know, from personal experience, that when they have Monday Night Football on the big screen at the local strip club, the dancers won't even bother getting on stage, until the crowd that shows up for the game leaves. Nobody gives them any attention, let alone tips.
Gotta Love Texas, Land of Bible Thumpers and the Sexually Confused all in one state...
I think they ought to have a Prayer Circle lead by Governor Rick, "Yosemite Sam" Perry.
This gives all the Executives up in the Skybox a Chance to dress up their date for the night while the Wife is at Home conducting a Prayer Circle.
This is a gift from: heaven? The state of Texas has the most overblown( sorry for the pun) population of "studs" of any state in the US. My ex bother in law from Sweetwater rarely got it in before he lost his "precious bodily fluids"( Dr. Strangelove reference for non movie fans.). Jerry has a couple of rings and knows the Cowboy fans will buy his overpriced seats in his air conditioned domed outhouse because he tells them this is a great football team. Sorry, they're Texans and they're stupid. Rick Perry has been their governor for ten years and they think Creationism is a science. They teach it in school. Having Victoria's Secret there, they can buy ill fitting lingerie for their overweight spouses and beg off from their short term sexual performance because the lingerie he bought" just doesn't do anything for him. Read the Book of Limbaugh for sexual impotence rationalization.