CNBC's Jane Wells explains why demand is growing for pumpkin products while prices remain steady.
Pumpkin lattes. Pumpkin candles. Pumpkin beer, dog food, facial masks, cologne.
Move over bacon, there's a new must-have ingredient.
With fall starting this weekend, the pumpkin harvest is upon us. The crop is looking pretty good, despite the drought. In fact, the USDA says average retail prices are less than half what they were a year ago.
"It seems like folks are holding off a little bit longer this year and waiting closer to Halloween," says Sarah Frey-Talley, president and CEO of Frey Produce. She is one of the largest pumpkin providers in the country to Libby's, Walmart and Target. Though prices are down, she expects to make it up with greater volumes.
Three years ago Libby's, owned by Nestle, went into Thanksgiving with a pumpkin shortage due to heavy rains. This year, Nestle Baking director Jim Coyne says there is plenty of fruit (yes, pumpkin is a fruit) but many Jack-o-Lanterns are slightly smaller due to the drought. "On the positive side, those pumpkins are very dense and just perfect for canning." (See: Fans are going bananas for soft-serve fruit.)
Restaurant demand for pumpkin in menu items has soared 38 percent in two years, according to Technomic, with items like pumpkin seed crepes at Adobo Grill and the Pumpkin Martini at Burton's Grill.
"Pumpkin has a healthful perception," says Technomic Executive VP Darren Tristano. He says the ingredient has gotten so popular it's finally gone mainstream. "It's getting to McDonald's in milkshakes, and as a result, it is likely getting to a point of final maturity. We'll look towards sustainability over time."
Yet the industry continues to find new markets.
Sarah Frey-Talley says she is now being approached to provide pumpkins for oil. What is pumpkin oil used for? "I'm probably not going to comment on that," she laughs. "One of the most recent articles I read was that pumpkin oil was being used for prostate health, so I'll leave it at that."
No one's been pumpin' pumpkin products harder than Starbucks, which introduced its seasonal Pumpkin Spice Lattes about a decade ago.
"The category has created a huge following," says Starbucks CEO Howard Schultz. "We are seeing incremental sales growth on the pumpkin spice latte, which is very encouraging." (See: Starbucks CEO draws comparison to Steve Jobs.)
Is it really the new bacon? Does there have to be an either-or? Seattle's Best, a division of Starbucks, has come up with a product where everybody wins. Last month it announced the winner of a best new coffee contest: pumpkin bacon coffee, created by Eileen Gannon, who named it "How to Win a Guy With One Sip." (See: Bacon as currency: Testing the limits of what it can buy.)
Pumpkin beer, dog food, coffee, skin care and cologne -- what's next? CNBC's Jane Wells reports.
This article, "Pumpkin is the new bacon!," originally appeared on CNBC.com.
More from CNBC.com


The "new bacon?!" Heresy! Heresy, I say. Bacon is the perfect food. It makes all other foods better. I do like pumpkin pie, but . . . sputter, cough . . . it's not the new bacon. Mon Dieu! I feel faint.
I have to agree with your assessment!
No comparison between bacon and pumpkin, but a bacon topped pumpkin pie might not be too bad.
I think we'll have bipartisan support in congress in agreeing that NOTHING can beat bacon. And that's saying something.
But Dear Uncle Eddie, if one makes Pumpkin soup and tops it with a dollop of Sour Cream and Bacon bits......IRRESISTIBLE!
Oh, Uncle Eddie! I was about to say something very similar.
While I can take no exception to the article in general, my stomach turned at the title for the piece and the internal comments that "Pumpkin is the new bacon".
There was nothing wrong with the old bacon and/or pumpkin so why do we need a new one? (and, btw, the same goes for the black/pink farce a couple of years ago - there was nothing wrong with the old black so why should pink be the new one?)
While I cannot imagine strips of pumpkin with my eggs in the morning it might actually be tasty (especially if fried in a dollop of bacon grease). And although I've never tasted bacon soup or pie or pudding, I don't doubt someone will try to create it, if they haven't already.
The whole concept of "This is the new That" suggests there was something wrong with the old That. Generally in declarations such as this, that is not the case. Like the wife who absolutely adores everything about you. She looks twelve years younger than her years, is great in bed, cooks like Julia Child, doesn't complain when you want to spend the evening watching football or hockey with your buds. She has a genuine interest in your favorite sport, knows the plays, the terminology, and difference between a slam-dunk and a slapshot. And even cooks food for the gang when they come over. The old wife is, in short, perfect. Why would you need a new one?
Or the hubby who brings you flowers every night, helps with the housekeeping, doesn't leave his dirty clothes all over the bedroom or bathroom. He is always considerate of your feelings, gives you little gifts, takes you out to dinner, and plans surprise weekend getaways - "just because". He has never cheated on you and, when he looks at other women on the street, his comments are to compare her poorly to you because he thinks you are the most perfect woman in the world. If the "old" hubby is so great, why on Earth would you even consider a new one???
Same goes for pumpkins and bacon and anything else. Pumpkin is the perfect pumpkin, we don't need a new one! Bacon is the perfect bacon, why should we exchange it for a different one?
Journalists! Sheesh, get a brain or get a new hobby!
@Uncle Eddie
I believe the implication was that you can now, like bacon, find pumpkin in anything and everything not that it was somehow superior or even equal. No one could be fooish enough to believe that.
I'll bet my wife cannot wait until I smell like pumpkin pie to her. (Pumpkin Cologne?)
Just another hair-brained scheme to separate you from your money.
Pumpkin-bacon COFFEE?? EEEWWW!
Pumpkins in the stores in the USA are only sold whole, in Indonesia where I spent the last 7 years living, sell quarter slices of pumpkins thus you can buy a big quarter to make pumpkin soup without having to buy the whole huge pumpkin which you don't want. Grocery stores here could learn a lesson from this, they could sell a whole lot of Pumpkin for cooking if they would at least half the pumpkins. I want to make Pumpkin Curry soup..but cannot as it's just me at home and I don't want to cook Pumpkin for the next 7 days..:)
Pumpkin freezes well. If you peel it and cook it in chunks in lightly salted water like potatoes, then put it into freezer bags or other containers, you can use it whenever you need it. It's a lot of work, but one benefit is that pies will be very moist. A sneaky way to cook pumpkin with no mess or fuss is to cut it in half, scoop out the seeds and stringy stuff, (you can roast the cleaned seeds later) and put each pumpkin half cut side down on a cookie sheet, then bake it like acorn squash. (Refer to an acorn squash recipe for particulars.) You can save and freeze the pulp either way. You could also consider getting together with a few friends and share pumpkin along with the recipes you each like. BTW, try it in chili -- you can even "stretch" canned chili that way if you have unexpected but hungry visitors.
Make the pot , mmm just the smell is heaven. See if you have a Senior Center in your area where you could share it.
So, buy a small pumpkin, cook up the whole thing, put the extra in portion sized plastic bags and toss them in your freezer. They won't take up much room and they defrost easily for future cooking.
Any grocery store have Calabasa pumpkins cut any size you like. They are good for soup or pie or just baked.
Jean Redman
Most pumpkins sold in stores are meant to be carved into jack-o-lanterns but I have seen G stores and even Wal-Mart start to stock sugar pumpkins. They are small and an average sized one is perfect for a pie or batch of pumpkin bread or muffins. Yum. I'll be bringing in my pumpkins from the garden today and tonight my house will smell wonderful!
Backcountry is right. The "pie pumpkin" is pretty much grown to make one or two pumpkin pies. They are sweeter than the bigger pumpkins that are sold for carving. Many of them at some stores even come with the recipe on a sticker on the pumpkin. Canned pumpkin is available all year long. But there is just something about having it in the fall. It is kind of like a lot of things. Strawberries, peaches, tomatos, etc. When fresh they can't be beat and having them for a limited time is what makes them special. Pumpkin may not be the new bacon, but it sure is for this time of year. Now through the New Year holiday, pumpkin is a staple. Pie, cream cheese rollup, cake, cookies, lattes, coffee, soup....the list is endless and ALL of it good!!
And it is LOADED with vitamins and good for you too.
There are a lot of uses for pumpkin, especially canned pumpkin. When it's relatively inexpensive, I like using it in various crockpot recipes including stews, and especially chili. I like the added fiber as well as the overall food value. Since I don't like "thickening agents" it's a great way to thicken up and stretch whatever recipe I make. The other nice thing about pumpkin is that you can go sweet (cookies as well as pie) or spicy/salty in either a side or main dish. I wouldn't insult pumpkin growers by calling it the "new bacon" though. A very little bacon on rare occasions is OK, but ....
OH BLASPHEMY Kathy! A little Bacon? That's like a little joy, a smidgen of happiness. My favorite quote: I will be a vegetarian when Bacon grows on trees.
Not really meaning to diss bacon. Fear not! I meant to say there's no downside to pumpkin, so the two aren't comparable. My husband and I ate bacon more often when we were younger, and before we found out about the "double whammy." Besides the fat even crisy, well-drained and blotted bacon has (yumm to the bacon flavor, uh-oh to the fat), there's the nitrates. We found nitrate-free bacon recently, so we get our little quota of "joy" from time to time in spite of residual guilt. We aren't vegetarians by any means. We have just adjusted our diets as we have gotten older, so meat-wise we eat more turkey -- and even buffalo! The local Silver Diner has gone organic and uses locally grown products (smaller carbon footprint or whatever, not to mention fresher and better tasting). There's a place called Gunpowder Farms in MD, within easy driving distance of us, that raises buffalo. Had some buffalo this AM ground up and served as part of a spicy huevos rancheros dish, in fact. Grass-fed buffalo is even better for you than grass-fed beef (hard to get), and we like it.
But, Mo, pumpkin doesn't cause your cholesteral to elevate and won't raise your blood pressure. So, if you care about your health and your family, enjoy your bacon lustily, just not tons of it every morning. Nothing wrong with immersing yourself in the things you love but remember this, although water is essential to life, too much of it will kill you. The same goes for just about anything else you can think of ... including bacon. (pumpkin, too, undoubtedly, but I don't think anyone has yet figured out how much pumpkin constitutes too much.)
To Kathy @ #5.2: Just as an aside, I noticed my local Kroger store has bison in the meat cabinets. If more people discover it, it might become more available and more affordable. (After all, our ancestors thrived on it as a dietary staple, didn't they?)
Kathy-451584
Pumpkin in chili? Hmmm, I might have to try that. I have heard that you can use a can of pumpkin in place of the oil in a chocolate cake mix with the result being very brownie like
Well, I hope they don't ruin it with grain lot feeding, genetic enhancement, inbreeding, hormones, antibiotics, and all the other inherently bad practices associated with mass production of food animals. We find meat to be more affordable by using it more for flavor and stretching recipes with among other things, pumpkin! (Those of us who have Native American ancestry weren't strict meat eaters by any means, you know.) We personally use a lot more beans than we used to. (We recommend "Beano" to help avoid excessive backfire). Tomatoes, squash, pumpkin, onions, garlic and various other veggies are staples in our diet, along with fish and even the occasional helping of peanut butter as well as other nuts. (There's a nice version of peanut butter called "Fifty-50" which we like on whole grain bread.) A well-balanced diet in sensible portions has kept a number of my relatives hale and hearty well into old age. I'm talking high 90s to a famly record of not-quite 114. The latter was teaching senior citizen aerobics until 111.
About the other uses of pumpkin: Yes, it does work in chili, but as to brownies, I prefer using unsweetened apple sauce as a substitute for oil. That works very well, and in cookies, too. Of course, nowadays our idea of dessert isn't brownies or cookies. There's a little dish I created that uses vanilla yoghurt or unsweetened yoghurt that we add vanilla Torani syrup to. (If you have no objections to Splenda, Torani has vanilla syrup made w/ Splenda too.) However one does it, we throw in a variety of freshly washed berries, apple slices (carefully coated with the yoghurt so it doesn't brown), and cherries until we can't get any more fruit in there and still coat everything. We make a pretty big batch (non-fat yoghurt works, BTW), and it keeps in a glass dish with a glass top for well over a week when we make it for our own use. Makes a nice dish for various social events when you're supposed to bring something.
Pinacle Vodka has a Pumpkin Pie Vodka
I think it's a good idea to find uses for pumkins other than rotting on front porches and yards. It's cheap and renewable how about ethanol instead of corn? Just thinking out loud.
It wouldn't be cost effective as ethanol, but you're right; it shouldn't be allowed to rot. Frankly, I don't think even corn not intended for human consumption should have been used for ethanol, either. Sugar cane grows faster and can be turned into ethanol with fewer steps and less energy used in processing, I've been told. BTW, you can display your pumpkin with a face drawn or glued onto it instead carved into it, then you can cook it later. Some pumpkins are supposedly better for eating purposes, but it depends on the recipe as to whether that really matters all that much. I wouldn't waste money on a pumpkin I couldn't eat. I don't display pumpkins where they can be vandalized or stolen, either. Windows, if they are't too sunny, work just fine. I also have a plastic jack o'lantern someone gave me as a joke 20 or so years ago, and I put it on my porch with an old broom and whatever silly sign I've thought of for that year. To me, real pumpkins are food and shouldn't be wasted.
I love pumpkin bread and pie, but usually use Libby's canned (I have cooked pumpkin from scratch, but it really didn't taste different to me than that canned).
That's an idea - make pumpkin to add to fuel, only Monsanto would then sell GMO altered pumpkin seeds!! GMO anything is very scary, especially the new GMO seeds that they are trying to get approval on - weeds are becoming resistant to Round Up, so the new is 1/2 the ingredient for Agent Orange!
Our local zoo has a collection of uncut Halloween/Thanksgiving ornamental pumpkins. They feed them to the animals. Great way to cut costs of zoo maintenance and gives people a way to recycle along with a free pass for a visit to the zoo.
Check with your own local zoo and see if they might have such a program. Like Kathy said, "... pumpkins are food and shouldn't be wasted".
Every Thanksgiving I make a Pumpkin Cheesecake instead of standard Pumpkin pie. My family loves it!!
I love pumpkin stuff. I make a killer pumpkin bread, cake and cupcakes. :)
You should try one of my pies. I double all the spices, yummy
I make a pumpkin creme brulee that is to die for! :) My friends also like my pumpkin pie. Yum! I was happy to see pumpkins are very drought resistant - they were the only fruit that grew in my garden this year. Global warming friendly. LOL
Hubby makes a pumpkin dump cake that beats pie, and I love pie. We only eat bacon when the fresh tomatoes come in during the summer.
Just a fall fad, happens every year.
I believe if you think Pumpkin is the new bacon, you've never had bacon.
Pumpkin and eggs, classic breakfast
Absolutely! It fits right in with the zucchini(or makes a good substitute), avocado, and bell peppers, in my Southwestern Omelette.
Are you nuts??? "Squash" the new bacon????? "Squash" pies??? "Squash" cupcakes???????? NO WAY!!!!
I'll take my pumpkin in the form of pie please. Although pumpkin bread is pretty good.
@the wordsmith:
I don't know about the origin of "...is the new black", but had it not been for that very phrase, the heading of the above article would've never read, "Not just for Halloween, pumpkin is the new bacon."
Pumpkin is a staple in our house. It is very versatile, as it really has no flavor, so You can make it a dessert, breakfast, dinner or any meal favorite. You just need to add the proper spices and garnishments. My husband makes it a breakfast favorite, as he adds it to oatmeal along with other fruits, nuts, and spices. I enjoy it as a soup. Although, it is not a comparison to bacon - 2 different food categories - the best part is, pumpkin is full of vitamins and much healthier then bacon. Yes, you can add bacon to pumpkin based foods but you really can't add pumpkin to bacon favorites. So all and all pumpkin is the best choice.
I guess some if not most people consider pumpkin a vegetable because (a) like a tomato, it's a savory fruit, IINM, (b) (again like tomatoes, ) pumpkins grow out of the ground and not on trees or groves or vines, and (c) are used to make a traditional pie for Thanksgiving/Christmas dessert.
HEYyyyy.! If pumpkin is (as this article's heading states) "the new bacon" (a reference to the current [recent?] bacon craze), could the sweet potato possibly be the new pumpkin in the future (after eons, so to speak, of the pie made thereof being practically the Southern counterpart to pumpkin pie)? Just wondering.
re comment # 14:
Hey *LOUISE*!, have you ever had **butternut** *squash* pie? YUMMMM! (Same goes, by the way, for sweet potato pie and, yes, pumpkin pie.)
In addition to pumpkin being a nearly perfect food, I do have a pumpkin body scrub accompanied with a pumpkin body souffle-lotion, and body spray. It is marketed by a very popular company, so yes it fills that desire as well. So enjoy your pumpkin in many, many, ways.
pumpkin is very healthy not only canned but fresh, if you know how to prepare it, it can also be very delicious, the key is knowing how to cook it. I used to eat it quite often as a boy growing up at my mom's house.
re #18:
My bad. Tomatoes-and (correct me if I'm wrong) pumpkins-*do* grow on vines.
re # 13:
LOL That's FUNNY!!, Doug!
But they failed to mention that you must eat before midnight or it turns into brussel sprout.