Smart fashion choices at work make you smarter

When it comes to work attire, many of us are worried about the message our fashion choices send to colleagues. But what about the message our clothing sends to us?

What we choose to wear to the office or factory can actually make us smarter or dumber, found one recent study. And that’s bad news for employees who think it’s casual Friday every day.

“Clothes can have profound and systematic psychological and behavioral consequences for their wearers,” according to a study on the effects of clothing on employees by professors at Northwestern University’s Kellogg School of Management, which was published in the recent issue of the Journal of Experimental Social Psychology.

The study found that work garb associated with “attentiveness and carefulness” actually makes workers more attentive and careful.

In testing the theory, the researchers used a lab coat on their subjects and looked at how wearing the coat impacted their work. It turned out, the study found, that “physically wearing a lab coat increased selective attention compared to not wearing a lab coat.”

So does that mean shorts and miniskirts make you dumber? It depends.

“To the extent that a person associated high heels and miniskirts with less intelligence, then it could make a person less attentive,” said Adam Galinsky, a professor of ethics and decisions in management, and a coauthor of the article. “But if a person associated those clothes with a commanding presence then wearing those clothes could make them more assertive and more attentive.”

Galinsky calls the process of how fashion influences us, “enclothed cognition,” and when that happens, individuals are mentally giving the clothing they’re wearing “symbolic meaning.”

The research may lend support to companies that impose dress codes. A draconian clothing policy implemented by Swiss bank UBS in 2010 that called for workers to wear certain types of underwear, among other restrictions, was ridiculed around the globe, prompting the bank to revise the code last year.

But maybe UBS was on to something after all.

Galinsky’s research, however, stopped short of offering fashionista advice on what not to wear to work, and he acknowledged in the study that age-old questions such as whether an expensive suit makes you feel more powerful or whether a uniform makes a police officer more courageous have yet to be answered.

“Answering these kinds of questions would further elucidate how a seemingly trivial, yet ubiquitous item like an article of clothing can influence how we think, feel, and act," the article noted. "Although the saying goes that clothes do not make the man, our results suggest that they do hold a strange power over their wearers."

They also give a whole new meaning to the phrase "a smart-looking suit."

Related: Whatever happened to casual days at work?

 

 

 

 

 

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Discuss this post

I guess Steve Jobs was just an idiot then...blue jeans and a black turtle neck. Nothing screams fashion more than that

  • 1 vote
Reply#1 - Wed Mar 7, 2012 8:24 PM EST

Only thing is, that Steve Jobs did Wear a suit and tie during his early days at Apple. By the time all the ipods and Iphones came out, he was so well established, that turtule neck and blue jeans became the trend of his fashion.

  • 1 vote
#1.1 - Thu Mar 8, 2012 1:15 AM EST
Reply

What a stupid article. Eve, time to change out of those shorts and sandals. It's not what you wear rather, the confidence you have that makes one think more clear.

    Reply#2 - Wed Mar 7, 2012 8:51 PM EST

    Ask any school teacher, kids behave better when dressed in long pants and shirts instead of play clothes like shorts and tank tops. This is why many schools are moving to uniforms.

    • 3 votes
    Reply#3 - Wed Mar 7, 2012 9:03 PM EST

    Just dress appropriately, in accordance to your profession and you'll be fine. I'm sure a client wouldn't appreciate seeing his/her lawyer in shorts and sandals, or your doctor in a T-shirt. Why does this have to be so complicated?

    • 2 votes
    Reply#4 - Wed Mar 7, 2012 9:38 PM EST

    No new news here...ala ZZ TOP...something about a well-dressed man.

    • 1 vote
    Reply#5 - Wed Mar 7, 2012 10:15 PM EST

    Wow what a crock of BS. The most intelligent people I've ever worked with were those that had purple spiky hair, torn jeans, mohawks, or sandals. It is entirely dependent upon the environment in which you work. I've worked in the corporate world where a shirt and tie is mandatory and I've worked in ad agencies or video game companies where no one cares what you wore. I've found that creative environments that allow self expression tended to have smarter people regardless of attire.

    • 2 votes
    Reply#6 - Wed Mar 7, 2012 10:47 PM EST

    Well said. Its all about the industry you work for.

    • 1 vote
    #6.1 - Thu Mar 8, 2012 1:17 AM EST
    Reply
    bax789Deleted

    Some of you are missing the point. It all has to do with how you personally view those clothing choices. If you personally equate spiked, colored hair with extreme attentiveness and intelligence then you would feel the same about yourself should you choose to dress similarly.

      Reply#8 - Thu Mar 8, 2012 9:55 AM EST

      The type of fashion you choose to wear does not make you smarter. I work with some people and they have really nice clothes. I mean very sophisticated looking fashion of clothes They look smart cuz of the fashion style of clothes they have on.... but they are dumb as rocks!!! I wear shirts, t-shirt and flip flops and they come to me for everything!! Now you would think looking all sophisticated you'd have some brains??? NOT!!!!!

        Reply#9 - Thu Mar 8, 2012 10:49 AM EST
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