CNBC's Jane Wells hits the mall to find out what parents are buying and not buying this crucial back-to-school season.
It’s back-to-school shopping season, but retailers have reason to be singing the blues.
A new study from Britt Beemer of America’s Research Group finds that Americans continue to pinch pennies, even when it comes to getting clothes for their kids to wear in the new school year.
Beemer found that 55 percent of of parents are trying to get their kids to wear last year’s clothes, an increase from last year’s 51 percent.
In addition, nearly 20 percent say they’ll try to delay their back-to-school shopping all the way to the Christmas season. That’s also up slightly from last year.
Another problem: High gas prices, which are keeping some shoppers at home, shopping online instead.
Beemer's findings are based on a phone survey of 1,000 people conducted in July.