She's cute. She's adorable. She's nowhere to be found.
She's Mittens Fluff 'N' Stuff, one of MGA Entertainment's eight Lalaloopsy "Sew magical -- Sew cute" dolls, and she's flying off store shelves, according to the New York Post Monday.
A spot check on Monday of retailers' websites shows how scarce the doll is: Out of stock at Wal-Mart and Target; unavailable for online shipping from Toys R Us; and one left in stock at Amazon.com at almost double the $25 suggested price.
So why is the blue-haired, rosy-cheeked Mittens more popular than her seven sisters such as Crumbs Sugar Cookie or Spot Splatter Splash, each of which comes with a back story about its origins?
CEO Isaac Larian told the New York Post that he thinks the doll may have broader appeal. "It's not yet another blond doll with a white face," he said.