Google is the top brand among Democrats, while the top brand for Republicans is – wait for it – Fox News.
Those are among the latest results of a survey known as BrandIndex, according to the trade publication Advertising Age.
The Ad Age story notes that some brands do well among both Democrats and Republicans, while others tend to skew strongly to one party or another.
Fox News and Fox, for example, both appear among the top 10 brands for Republicans, while neither brand appears among the top 10 for Democrats. Discovery Channel, UPS and Cheerios are among brands that play well on both sides of the aisle.
JetBlue was the third-ranked airline brand among Democrats but didn’t crack the top five among Republicans, the report said. History Channel ranked No. 2 for Republicans, but was way down at No. 8 for Democrats.
It is not always obvious why political partisans might view a brand like Google so differently.
But in other cases, the answer seems more clear. Fox News is widely known as a friendly outlet for Republican causes. Ben & Jerry’’s ice cream (which did not appear among the top 10 for either party), was offered as an example of a brand that has overtly appealed to supporters of progressive causes.
BrandIndex is produced by British-based market research agency YouGov.