Starbucks to baristas: Slow down and smell the coffee‎

baristaIf you’re already frustrated by the long lines at your local Starbucks, just wait: it may soon take a little longer for your barista to whip up your next grande mocha frappuccino.

Amid customer complaints that the Seattle-based coffee chain has turned coffee-making into something more akin to a factory assembly line, The Wall Street Journal reports that Starbucks is telling its busy baristas to slow down, and the change of pace behind the counter may result in longer lines.

Starbucks has instructed the coffee chain’s baristas (from the Italian for “bartender”) to stop making multiple drinks at the same time (no more than two at a time, according to the report). Baristas also are supposed to steam milk for each drink rather than steaming an entire pitcher to be used for several beverages. Other instructions include rinsing pitchers after each use, staying at the espresso bar instead of moving around and using only one espresso machine instead of two, according to company documents obtained by the newspaper.

Starbucks is making the changes, which it expects to roll out nationwide and across Canada by next month, as part of a company effort to make its stores more efficient, the Journal reports. It says Starbucks believes the new procedures will eventually hasten the way its beverages are made and lead to fresher, hotter drinks and reduce the “possibility for errors.”

Starbucks spokeswoman Trina Smith told the paper that it will take time for baristas to become comfortable with the new drink-making method, but some baristas interviewed by the Journal are worried that the changes will create longer lines.

“While I’m blending a frappuccino, it doesn’t make sense to stand there and wait for the blender to finish running, because I could be making an iced tea at the same time,” Tyler Swain, a barista in Omaha, Neb., told the Journal. He also said he is worried that he will not be able to keep up with volume if he can only complete one drink at a time.

Erik Forman, a Starbucks barista in Bloomington, Minn., confirmed these fears. He told the paper his store adopted the new drink-making guidelines last week and said the changes have “doubled the amount of time it takes to make drinks in some cases,” resulting in longer lines.

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Starbucks has the same problem as every other purveyor of so-called luxury goods:

Starbucks wants to make the extra profit that goes with high-end goods but they refuse to hire higher quality employees to create the high-end goods. 

In my experience, many barristas themselves were not afficianados of steamed milk drinks.  They have absolutely no idea themselves of what the standard is, so they have no idea what they're striving for.

It's just like waiters in high-end restaurants.  How many of them have ever gone out and experienced the kind of meal and wine they're supposed to be selling / servicing?  But management won't pay more, preferring to pocket the profits.

~

  • 7 votes
Reply#1 - Wed Oct 13, 2010 9:16 AM EDT

I've known several people that have worked at Starbuck's and they actually pay very well for what the job is, treat their employees very fairly, and have a great training program. This is why they have consisten quality across most stores. While Starbuck's is not the "best" in terms of quality, they are very consistent which I appreciate when traveling.

They get better than even reviews from their employees (http://www.jobvent.com/starbucks-job-reviews-C941) which is saying a lot in a service job.

  • 9 votes
#1.1 - Wed Oct 13, 2010 10:11 AM EDT

I agree with the "you get what you pay for" thoughts, but if we payed all the barristas, say $12/hour or more, wouldn't that make your coffee that much more expensive?

Last I heard, profit, making money and succeeding were the reason to open a business right? Doesn't make sense to open the doors and break even.

  • 1 vote
#1.2 - Wed Oct 13, 2010 2:19 PM EDT

I've read this and all the other posts here, and I admit, these are some weird posts. First of all, Starbucks is starbucks. I don't think it is exactly the best coffee ever, but apparently it is good enough and you can stop in and get it fairly quickly. I've never had better coffee unless I'm sitting down at a nice restaurant and then there's no way Starbucks or anybody else will compare.

However, I find myself going to Dunkin Donuts more because I don't really care for nicer coffee on the go. I don't drink cappucinos/frapuccinos/lattes/mochas/whatever, and basically stay to regular coffee. So that's me. Wife loves Starbucks and it is better than DD, and she can get it on the go.

I find people either need to be fanbois about something or scream out against it. No middle ground, these days, and hyperbole on the internet is more important, apparently, than level headedness. I know, I do the same. But basically, Starbucks will see if this succeeds or fails, and they are big enough that if it fails they can correct again. All the need to bash them makes me wonder exactly what was in people's favorite coffee today. Apparently not decaff.

  • 5 votes
#1.3 - Wed Oct 13, 2010 2:23 PM EDT

Starbucks over-roasts their beans so the coffee has a burnt after taste to it. Seattle's Best is much better coffee as is Peet's and even the lesser known Caribou. I have never been a huge fan of Starbuck's coffee and I think a lot of people drink Starbuck's because of the status rather than because they think it is such a great cup of coffee. People tend to get very pretentious when it comes to the coffee they drink and many would not know a good cup of coffee from a mediocre one. Then there are the people who load down their coffee with all the flavoring syrups, or cream and sugar to the point where they can not even taste the true flavor of coffee any more.

  • 4 votes
#1.4 - Wed Oct 13, 2010 5:32 PM EDT

You realize Seattle's Best and Starbucks coffee are made at the exact same place right?

  • 1 vote
#1.5 - Wed Oct 13, 2010 5:43 PM EDT

@JS in SD - Seattle's Best IS Starbucks.

http://seattlesbestfranchise.com/franchise-business-faq.php

Check the little tiny logo at the bottom of the page: Seattle's Best Coffee is a featured brand within the Starbucks Corporation brand portfolio.

I mean - its a separate brand, sure. But it's still owned by Starbucks. It's just a different store - but still made by Starbucks.

    #1.6 - Wed Oct 13, 2010 6:07 PM EDT

    My daughter works for Starbucks. She had wanted to work at Starbucks since she was a child. She applied as soon as she was legal to work. She has been working there for 3 years. The company has been awesome to her!! They do treat their employees well!!! She plans to work there through college. Even though I am not a coffee drinker they have my business!!! I try to support companies that support their employees, it is our duty as the middle class!

    • 4 votes
    #1.7 - Wed Oct 13, 2010 6:09 PM EDT

    Yes - Seattle's Best has the same parent company since they were bought out by Starbuck's a few years back, but that does not mean the coffee is the same. The beans are roasted differently which gives the coffee a different taste.

    • 3 votes
    #1.8 - Wed Oct 13, 2010 6:44 PM EDT

    Starbucks coffee, generally, is a darker roast. Don't claim that *all* Starbucks roasts are burnt-flavored. Their dark roasts are the deepest and most flavorful on the market. <period> Their house blend sucks, it is not dark enough for my personal preference.

    I also enjoy dark beers. Many would say a dark beer has too heavy of a taste. It is how I like it. I like my coffee as deep and dark roasted as possible. If you want light roasted coffee, ask for a lighter roast, or get out of my way at Starbucks and stop your bitching.

    • 1 vote
    #1.9 - Wed Oct 13, 2010 6:53 PM EDT

    The only reason why there are long lines is because there are so many people who HAVE to have their coffee. You dont have to stand in line forever you could go somewhere else or make your own coffee. Its the customers who make the lines long. One person ordering 12 drinks for the office or someone's kid can't make up their mind. I know many baristas who are fantastic at their job and provide a great quality beverage.

    If people are tired of waiting and could care less about the quality beverage Starbucks provides go somewhere else. They raise the prices on drinks because they know people will buy them. And sure enough...people keep pouring in.

      #1.10 - Wed Oct 13, 2010 8:28 PM EDT

      Since Starbucks is no longer on my way to work, I haven't stopped for coffee in awhile. My bank account has more money.

      But, I always get the drip coffee so I never wait.

        #1.11 - Wed Oct 13, 2010 10:35 PM EDT

        I agree with the first post regarding luxury goods.

        If you aren't knowledgeable about them, you can't sell them. BUT, also if you start marketing to the masses, you lose quality in the name of quantity. That's the biggest problem with luxury goods. You either cannot spend the time necessary, like Starbucks apparently is encountering, or you lower the price to hit a wider audience, and have to cut corners SOMEHOW.

        It's also a shame that things are primarily profit driven these days, with the goal of maximizing our dollar worth. It's such a competitive and cut throat world out there anymore. I believe it all ties back to the Post WWII era where consumerism took center stage in the american lifestyle (a lifestyle that has spread quite successfully abroad, and in some developing nations, is still spreading).

        I don't believe that Starbucks is going to allow this sort of a policy to continue for too long. The time spent is going to increase wait times, which is going to piss off customers, and the loss of productivity and business will force them to reassess their actions....

        Which will lead back to overworked employees.

        I have to agree with Derek also. There's no patience and no middle ground anywhere in the world anymore it seems. I kind of miss those things too.

          #1.12 - Thu Oct 14, 2010 1:10 AM EDT

          I agree Bob!!

          It's very sad how everyone in America is obsessed with profit. I've always wondered how we can change it. And employees are overworked!! You see it everywhere, less employees doing more work for the same amount of pay just so there's a bigger profit. That's probably the main reason drinks aren't good quality anymore. There's not enough labor to meet the demands. And I have experience myself with someone from Corporate trying to tell me how to do my job when she had no clue herself. Seriously, I think people who work for Corporate should have experience of working the counter so they know what it's like. Because it sure seems like very few up at our Corporate HQ now actually know what's going on besides the fact that money is the bottom line....

            #1.13 - Thu Oct 14, 2010 5:30 AM EDT

            While Starbuck's is not the "best" in terms of quality, they are very consistent which I appreciate when traveling.

            This is where I'll have to disagree with you... I like Coffee Frappuccinos, but only from one particular Starbucks. It tastes different at every one.

              #1.14 - Thu Oct 14, 2010 1:51 PM EDT
              Reply

              If you have 'Stray Bucks' just waiting to be burned, then, by all means, WAIT in a Starbucks line. LOL The stuff isn't all that great to start with...

              • 3 votes
              Reply#2 - Wed Oct 13, 2010 9:19 AM EDT

              True...here's the up side: you can text your stock broker while you wait in line for 30 minutes to get your "personalized" cup of joe for 5 bucks.

                #2.1 - Wed Oct 13, 2010 3:39 PM EDT

                Torchum, if your in a hurry go to Mcdonalds!! Starbucks is not designed to be "fast food". My daughter works at a Starbuck and she knows her regulars and tries have their drinks ready buy the time they get them paid for. That is customer service! That is why people go to Starbucks!! Not for quick in and out drinks. Slow down and smell the coffee, life is to short to speed thru it!

                • 2 votes
                #2.2 - Wed Oct 13, 2010 6:20 PM EDT
                Reply

                 COOL someone wants to sabatoge the business.  When is the last time you saw a bartender make one drink at a time THAT Is the skill serving many at a time

                • 1 vote
                Reply#3 - Wed Oct 13, 2010 9:27 AM EDT

                How? Instead of making one quality drink, you make 2 or 3 crappy drinks? Don't flatter yourself, you're not that good.

                  #3.1 - Wed Oct 13, 2010 10:06 AM EDT

                  Really Johoo, must you be so harsh? Are you or have you ever been a barista? Can you say that you know what it's like and the skill it requires?

                    #3.2 - Thu Oct 14, 2010 4:56 AM EDT
                    Reply

                    Krups espresso and steaming machine $40, far better quality than the StarShmux and I don't have to leave.

                    • 1 vote
                    Reply#4 - Wed Oct 13, 2010 9:59 AM EDT

                    Kraps?! Seriously?!

                      #4.1 - Wed Oct 13, 2010 10:04 AM EDT

                      ROFL KRUPS! I got my machine refurbed on the 'bay for $300. Solid brass lever machine... very nice. To be honest however, I won't hate on Krups. They provide the masses with a different way to make coffee. One day I may have children, and that is the day a $300 purchase will be a big deal. Lucky however that the machine I have now will probably never, ever, ever break.

                        #4.2 - Wed Oct 13, 2010 10:29 AM EDT

                        Saeco is better. Krups is low grade crap.

                          #4.3 - Wed Oct 13, 2010 1:13 PM EDT
                          Reply

                          I heartily agree with these changes. Nothing pisses me off more than to see the customer who ordered after me receive their bevarage before I do.

                          Venti Cafe Vanilla Frappuccino FTW

                            Reply#5 - Wed Oct 13, 2010 10:04 AM EDT

                            Johoo, why be so competitive about "first"? The baristas are doing the best they can to get people in and out and besides, the people who receive their drinks before you are most likely people like me - I order an Americano - shots of Espresso and water, nothing else - no milk, no syrup, no frills...

                            If baristas are allowed to make two drinks at once and my drink and yours are prepared together, why shouldn't they hand me my drink first when my shots have already been pulled? Just because I walked in the door a couple of seconds behind you, should my coffee sit and get cold just because your Vanilla Frappuccino drink takes much longer to prepare?

                            • 1 vote
                            #5.1 - Wed Oct 13, 2010 12:38 PM EDT

                            No. Your coffeee shouldn't be made yet until my order is served. That's called first come, first serve.

                            You can go to Brasil if you want a mob scene where whoever fights their way to the front gets served first.

                              #5.2 - Wed Oct 13, 2010 1:18 PM EDT

                              Can these baristas be any slower already? Not an avid Starbucks patron anymore, but we had a gift card and I used it this past weekend at our local Starbucks. With only two people in front of me that ordered only 1 drink for themselves, I had my order completed, and I am not kidding, 15+ minutes after I gave my order for a Venti Latte and a Tall Latte.

                              1st problem was, this barista had maybe 4hrs behind the bar making hot drinks, as she couldn't even steam the milk correctly. Other than her not knowing how to make these expensive drinks, I had to hear of her family and how at 25 she still lives at home and does not want to move out....like anyone actually cared?

                              My wife, years ago worked for Starbucks, and back then you could not work the bar until you had so many hours under your belt and had been tested by the managers that you are capable of working the bar...whatever happened to the Black Apron baristas? This seems to not be a common practice at this Starbucks, as well as many other Starbucks I have visited in the Philly area.

                              If it was not for the free Starbucks gift card, I would have had my 7-11, WaWa or Seattles Finest coffee in hand and walking out the door in a matter of a minute or two and not 15 minutes with 2 standard drinks in front of your order.

                              Just another reason for me to boycott Starbucks. The next gift card I get from Starbucks, hopefully I won't, I'll just re-gift it or toss it in the trash.

                                #5.3 - Wed Oct 13, 2010 1:43 PM EDT

                                As a customer, you should have been entitled to a recovery coupon for having to wait so long. If you were not given one, as a Starbucks employee I am disappointed in my fellow partners for not treating you with the respect you deserve. At my store, we are able to have lattes out in a matter of a minute and a half. Please don't let your experience generalize your view of EVERY Starbucks. It's not just corporate B.S., MOST of us do truly believe in what we're doing!

                                • 1 vote
                                #5.4 - Wed Oct 13, 2010 4:19 PM EDT

                                @ joho0

                                Anyone who would even use the phony "word" "venti" is a pretentious d###wad.

                                • 2 votes
                                #5.5 - Wed Oct 13, 2010 9:18 PM EDT

                                @johoo,

                                I've been working for Caribou for 3 years so I know what it's like. An Americano takes literally about 5 seconds to make since it's only hot water and espresso shots. Something like a Vanilla Frappachino (however you spell it lol, I don't visit Starbucks often fyi) will take somewhere from 2-3 minutes to make, depending on the skill of the barista and the number of drinks being made at the time. So what you're trying to say is that the Americano should just sit there even though it's ready before your drink?? Even though the Americano IS started after your drink, it is ready in a matter of seconds. Plus in order to get customers out the door in a timely manner, we have to make multiple drinks at once otherwise customers will get pissed off, and I don't blame them. The majority of our customers stop by on their way to work. Sometimes drinks will be handed out of order, depending on how long each individual drink takes to make. It's just how it is. I will stress though that I do personally make an effort to hand my drinks out in order.

                                  #5.6 - Thu Oct 14, 2010 4:37 AM EDT

                                  Javadanny, why do you consider "venti" a phony word? Although I don't speak Italian, I do know that "venti" is the Italian word for "twenty" - the number of ounces in a Starbucks venti drink...

                                    #5.7 - Thu Oct 14, 2010 7:35 PM EDT

                                    Leah, even if it does mean twenty, it's over the top, pretentious, and unnecessary. So are "small" "tall" and "grande". Seriously. What's wrong with "large, medium, small, and extra small"? At least I'm happy that when I visit a starbucks, I can order a "large" and they know what I mean. Still, the language used is just an utter mess. I don't even know if many people can tell the difference between a coffee with half and half or a cappuccino without foam in all honesty. And the flavored drinks DO take on a coffee flavored milkshake appearance and taste. Not to mention the caloric count is way up there too. Why make life overly complicated?

                                    Just give me a large cup of coffee and I'm happy.

                                      #5.8 - Fri Oct 15, 2010 5:59 PM EDT
                                      Reply

                                      Bingo Dickey! I was a manager for a major electronics retailer for a few years. I was enormously frustrated that they wanted their staff to be able to answer technical questions about all of their products so as to provide the best customer "experience" but they kept hiring high school kids who had no idea how to talk to a doctor or whatever who was spending $10,000 on a home entertainment system. When I switched to cameras, GPS's and car stereos, almost none of the employees had ever used them and didn't know the first thing about them. I suggested letting employees take demo models home for a week, the way car dealers get to drive their products. I got shot down because they said the kids would steal the stuff. Hell, they were doing that anyway. But if a car dealer can be trusted with a $30,000 car, certainly for Best Buy it was worth the risk of a $150 camcorder, but nope. And they wonder why they're losing customers.

                                      • 2 votes
                                      Reply#6 - Wed Oct 13, 2010 10:11 AM EDT

                                      Frank,

                                      I used to work for Best Buy too and I think that is a very good idea! I also saw myself how our store continued to hire high school kids who didn't know what they're talking about and many customers complained. I can say I wouldn't want someone like that trying to sell me a $10,000 home entertainment system either!! They definitely need a better training program and to follow through with having new employees shadow the good ones who have been there awhile. At least that's something that definitely helps me.

                                        #6.1 - Thu Oct 14, 2010 5:36 AM EDT
                                        Reply

                                         Let's get something straight here with regard to SB.  Their coffees suck.  They use the worst of all the coffee beans, except Folgers, the truly worst coffee.

                                        Consider this.  The reason you have to put so much flavoring and crap in it is because it the coffee itself tastes horrible.  True coffee drinkers know the difference, and would never praise SB for its fine coffees.

                                        • 2 votes
                                        Reply#7 - Wed Oct 13, 2010 10:30 AM EDT

                                        Starbucks may have its problems, but their coffee is good. Don't know what you've been drinking.

                                          #7.1 - Wed Oct 13, 2010 10:54 AM EDT

                                          dmerrin, do you actually drink their coffee- their plain, unflavored/steamed/blended coffee? because it is famously horrible- cheap beans that are very bitter, then over-roasted to try to hide the bitterness. can you develop a taste for this coffee? sure. but on first drink most people will pass it up because it isn't very good.

                                          • 4 votes
                                          #7.2 - Wed Oct 13, 2010 2:26 PM EDT

                                          allie is right. they burn their beans. my ex used to roast his own coffee and the difference is crazy. i like starbucks for the fluffy drinks, not straight coffee, and i like that its consistent, especially since i just moved to eastern europe...its nice to know exactly what you are getting there. but corporations are famous for not knowing/forgetting what it is like to work on the front lines of a customer service business. if customers complain, they will change back. bottom line is money.

                                          • 1 vote
                                          #7.3 - Wed Oct 13, 2010 3:24 PM EDT

                                          delayne --

                                          you don't know coffee. Starbucks only buys the best of available beans. The leftovers get sold to the small independent shops. That is how the coffee market works.

                                          If you like Folgers, go ahead and drink it, you fool.

                                            #7.4 - Wed Oct 13, 2010 6:56 PM EDT

                                            Starbucks gets their beans from the same distributors as the smaller shops. If you want to understand the coffee market, you should read Uncommon Grounds. My local shop gets their beans from a local roaster. That roaster gets his beans from individual farms. I can look at a bag of his beans and see the roasted on date. I can also look online and put in the tracking number on the bag to see which farm those beans came from, and how much that farmer was paid. The last time I looked for a roasted on date on a lb of starbucks coffee, I couldn't locate one; so I asked the sales person where it would be. They looked at me like I had 2 heads. You get what pay for with corporate coffee, and I get exactly what I expect any time I have had Starbucks. Mediocre coffee.

                                              #7.5 - Wed Oct 13, 2010 9:36 PM EDT
                                              Reply

                                                Reply#8 - Wed Oct 13, 2010 10:47 AM EDT

                                                i agree with delayne...horrible coffee -

                                                • 4 votes
                                                Reply#9 - Wed Oct 13, 2010 10:51 AM EDT

                                                starbucks is the mcdonalds of the coffee world. the people that like 'fast food' coffee arent going to like to wait. itd be like mcdonalds grilling each hamburger after its ordered. i personally RARELY buy coffee from a coffee shop, but when i do its from a local shop with character and a laid back atmosphere.

                                                • 1 vote
                                                Reply#10 - Wed Oct 13, 2010 11:11 AM EDT

                                                Screw Starbucks. Some of the best coffee I've ever had is an Organic , Fair Trade medium roast whole bean I buy at Sam's Club in something like a 3 lb bag for $13, made in a French press. It's absolutely delicious. My daughter worked at Starbucks for a couple of years and neither she, nor half the people she worked with would drink that overly burnt, bitter, disgusting coffee. Chai Latte's were the only things worth drinking. You want GOOD coffee ?? MAKE IT AT HOME. Christ... even 8 O'Clock Coffee blows Starbucks and most coffee's away flavor-wise.

                                                • 3 votes
                                                #10.1 - Wed Oct 13, 2010 10:39 PM EDT

                                                yep, i buy beans- some organic, some im guessing arent due to the lack of excessive organic 'labels' from the grocery store- grind them there because i hate cleaning my grinder, and make coffee every morning. i put it in a thermos and take it to work. my bank account and my taste buds love me for it. every now and then on a weekend my girlfriends and i will get a coffee at the shop, but its not more than 4x a year.

                                                  #10.2 - Thu Oct 14, 2010 3:43 PM EDT
                                                  Reply

                                                  One of the problems they have is returns. My son works for one of the busiest Bucks in the area. There is always a line and about 15% of the drinks are returned. Now you might say, "See, that's because the 'Baristas' are poorly trained", but many times people will return the drink for absllutely no good reason except to be difficult. I agree though that many of the employees making these drinks themselves have no idea how they should taste. My son does not even drink coffee, I ask him how can he judge what is good.

                                                  Its great that the company claims to want to try to focus on quality, but it may be too late to go back. The whole thing might blow up in their face, or maybe all the addicts are willing to wait an extra 20 minutes.

                                                    Reply#11 - Wed Oct 13, 2010 11:12 AM EDT

                                                    Steve, if 15% of drinks are being returned, it isn't 'just to be difficult'. that may be what your kid tells you, but people don't wait forever for their $5 coffee, then want to waste even more time on a remake just because they want to be difficult! it is probably because your non-coffee-drinking kid and his coworkers didn't get it right because they're not all that invested in what they do. you're really not helping him become a responsible man by going onto a forum and repeating the excuses he gives you to other adults who know better. and you probably know that, don't you?

                                                    • 3 votes
                                                    #11.1 - Wed Oct 13, 2010 2:31 PM EDT

                                                    Really @Allie22 your bitterness shows that you really have no idea what your talking about. Don't sit and school people because you as an "adult" know better. If you don't like Starbucks, take your money somewhere else instead of crying about it in a forum. You obviously haven't stood on the other side of the counter at Starbucks and dealt with the monsters it creates. Customers like YOU that take out your frustrations on people that ARE invested. Everyone is human, YOU should at least pretend to have some humanity. Rude.

                                                      #11.2 - Wed Oct 13, 2010 7:06 PM EDT

                                                      Really Allie,

                                                      Perhaps you should not speak of that which you have no clue about. If you have ever worked in food service you can easily tell that about 10% of people are just plain A-holes that take pride in denigrating those in the service industry. My son has had had drinks returned because another customer touched the cup while it was on the pickup table. One guy picked up his coffee and spilled it on himself and slid it across the counter at the server, never tasted it so you can't really say it was improperly made.

                                                      Perhaps if you had any level of reading comprehension you would have picked up that I myself question a persons ability to prepare a quality product without having any appreciation for it. To suggest that my comments were an attempt to excuse anyone is not justified. My point is that Starbucks faces a dilemma that they are becoming victims of their own success. The popularity of the brand is eclipsing its original strategy of providing a relaxed "coffee house" setting.

                                                      Perhaps however, you're comments are based on the premise that you are just an unhappy individual that finds some kind of joy in trying to berate others and pass judgement, just one of that miserable 10% that finds it necessary to try to to try to compensate for their insecurities and make their own pitiful lives more bearable by targeting others.

                                                        #11.3 - Thu Oct 14, 2010 4:08 PM EDT
                                                        Reply

                                                        What? you mean they can slow down even more?  They already look like they are training for a job at the DMV at the one I go to. Maybe they got the memo early.

                                                        It also amazes me how many times I walk in, in the middle of the day, and get told that they are out of coffee for the next 5 minutes or so until they can brew some more.

                                                        • 3 votes
                                                        Reply#12 - Wed Oct 13, 2010 11:18 AM EDT

                                                        I can't say this is the cause for the coffee place you go to but I work for Caribou and Corporate changed our coffee batches so now we make less coffee. It really sucks, to say the least. Our regular coffees for the evening run out after literally 2 Larges. Customers have to wait longer for us to brew more so I really don't think it was the greatest idea....

                                                          #12.1 - Thu Oct 14, 2010 5:01 AM EDT
                                                          Reply

                                                          Yea Gads!!! Since when does slower service make good business sense. Those Boy's need to talk to the help. They know better than anyone one how to produce a good product. This is a wonderful example of a bunch of Smart People setting around a table thinking to Much.

                                                          • 1 vote
                                                          Reply#13 - Wed Oct 13, 2010 11:22 AM EDT

                                                          No problem waiting longer for me. I hate getting bad $5 drinks and will gladly wait if it means they'll make it right.

                                                            Reply#14 - Wed Oct 13, 2010 11:22 AM EDT

                                                            $5 coffee drinks = A FOOL AND THEIR MONEY

                                                            • 2 votes
                                                            #14.1 - Wed Oct 13, 2010 10:41 PM EDT
                                                            Reply

                                                            I don't like Starbucks either, but you're dead wrong on the facts.  Starbucks's bean sourcing is quite elaborate and seeks highest quality product, and they don't just source one kind of bean as you've hinted.

                                                            It's OK to dislike their product, just don't lie about why it's not good in your opinion.

                                                            • 1 vote
                                                            Reply#15 - Wed Oct 13, 2010 11:28 AM EDT

                                                            What good is buying a high quality bean when you phuck it up by over-roasting it til it's bitter, burnt and tastes like crap ? No matter which variety you purchase they all taste exactly the same... DISGUSTING.

                                                            • 1 vote
                                                            #15.1 - Wed Oct 13, 2010 10:43 PM EDT

                                                            Good question. Probably explains why we both don't like their coffee.

                                                              #15.2 - Thu Oct 14, 2010 7:25 PM EDT
                                                              Reply

                                                              You can Have Speed, Low Prices, or Quality,......But you can only pick Two,...

                                                              What two will it be?,...

                                                              • 1 vote
                                                              Reply#16 - Wed Oct 13, 2010 11:34 AM EDT

                                                              always true...

                                                                #16.1 - Thu Oct 14, 2010 1:38 AM EDT

                                                                Nicely put, Michael!

                                                                  #16.2 - Thu Oct 14, 2010 5:04 AM EDT
                                                                  Reply

                                                                  It will be interesting to see how this works. One of the things that frustrates me with Starbucks is that they will have 2 people taking orders and only one "barista" making the drinks. If I'm staying I don't mind waiting, but many times I want to get in and out and I don't want to wait 15 minutes. Now, if each "barista" is only making one drink at a time, your wait could be substantial.

                                                                  Regarding the quality of Starbucks' coffee, I do think it is pretty good. I have had better coffee, but sometimes when you want some coffee, the only place around is a Starbucks.

                                                                    Reply#17 - Wed Oct 13, 2010 11:58 AM EDT

                                                                    My 21-year-old son is a Barista at Starbucks, making $7.35/hour. And that's good pay?? He sometimes gets sent to other stores because his own is very seasonal. By the way, he has enjoyed drinking Starbucks since being a Freshman in High School and takes great pride in the research that goes behind all their drinks. Yes, it's expensive, but then so are most things of quality. I personally love their deli items. You get what you pay for.

                                                                      Reply#18 - Wed Oct 13, 2010 12:11 PM EDT

                                                                      If its over minimum wage in your state then yes it is good pay.. because your not factoring in the medical, dental, vision coverage, 401k, stock options, stock buying program, tuition reimbursements, life insurance, paid time off, Employee Assiatance program (including the CUP fund to help baristas in need), Adoption assistance, reimbursement for those that commute (use public transport), end of phase bonuses, and income protection for partners living in areas that are or have experienced natural disasters.

                                                                        #18.1 - Wed Oct 13, 2010 7:19 PM EDT

                                                                        It's minimum wage (10 cents over). As for those other benefits you mention, they only apply to those working more hours than he does. He's also in College.

                                                                          #18.2 - Thu Oct 14, 2010 9:56 PM EDT
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                                                                           Starbucks problem is that it used to sell luxury goods at luxury prices and when I was in the mood - I would indulge. However, I stopped going to Starbucks when they started selling indifferent goods at luxury prices.

                                                                          Not sure that they can win me back. Their stores are noisy and crowded. You have to climb over the lines to get a seat. Their baked goods are overpriced and not particularly tasty anymore. The tender pastries, yummy rich cake and interesting sandwiches that went with the coffee seems to have mutated to stuff that has more shelf life. They decided to go for volume sales instead of matching the customer experience to the price tag. Therefore, I can pass on that.   It didn't take too many lousy coffees, and ho-hum treats for me to decide that I could get lousy coffee a lot cheaper down the block. And there is no real reason for me to not continue doing exactly that.

                                                                            Reply#19 - Wed Oct 13, 2010 12:14 PM EDT

                                                                            I'll take Barnie's over BarSux any day of the week.

                                                                              #19.1 - Wed Oct 13, 2010 10:44 PM EDT
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                                                                              Here is what I find annoying.. I order Iced Tea.. simple, quick, pour and shake.. But a barista will make the drink and then park it in line so that it is served in the order it was placed. Now I'm all for 'first come first serve' but all that does is keep several people whose drinks are ready standing around waiting pointlessly for them to be served in order.. bad policy

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                                                                              Reply#20 - Wed Oct 13, 2010 12:37 PM EDT

                                                                              Yes! You wait your freaking turn. It's the only FAIR way to do things. You want your tea quicker? Show up earlier.

                                                                              • 1 vote
                                                                              #20.1 - Wed Oct 13, 2010 1:08 PM EDT

                                                                              johoo, you need to relax on all the wait your turn comments. It sounds like you had issues with kids cutting in line during grade school or something.

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                                                                              #20.2 - Wed Oct 13, 2010 5:39 PM EDT

                                                                              Well put, Brett. Seriously johoo, calm down. And by the way, coffee shops aren't about "what's fair". They're about serving the customer in a timely manner. So if other drinks are made faster than your frilly vanilla frappachino then they will be handed out so they don't sit there. For one, Americano shots will oxidate and taste bad if they sit, plus iced teas will melt. Two, you should get a regular coffee if you don't want other orders handed out before yours'.....

                                                                                #20.3 - Thu Oct 14, 2010 5:09 AM EDT
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                                                                                We are fans of Starbucks coffee. We travel and have visited Starbucks all over the country and even in other countries. We drink Starbucks coffee when at home, we were among their first GoldCard members and yes, we are stockholders as well. All that said, I read this story and can't help but think that this is another instance where there are people in the corporate office with much too much time on their hands. May I suggest a field trip? Time to get them out into the field for a couple of weeks, just long enough to get grounded.

                                                                                Just like the recent debacle I'd read about when someone at corporate decided to remove the "tall" sizes from the drive-thru menus - they stated that they had a reason, but Starbucks, your clientele are a savvy group. Most of us are business people ourselves and we know about bottom lines so it was inevitable that you'd have to backpeddle from that one... think these things through!

                                                                                As for this suggestion, if your idea of efficiency is having your barista standing around with one hand engaged and the other in their pocket while they apologize and blame it all on corporate policy, this picture certainly doesn't look particularly efficient to me. The line of customers, which by all accounts will grow longer, will only stay long for so long and then even your most loyal customers (and eventually by default, your stockholders) will move on and go elsewhere.

                                                                                Mind you, I understand the need to make a "perfect" cup of coffee, or as near to one as one can get, but corporate policy is rarely a substitute for common sense.

                                                                                Sell good coffee and then hire good people and let them do their jobs - period.

                                                                                • 3 votes
                                                                                Reply#21 - Wed Oct 13, 2010 1:02 PM EDT

                                                                                Thank you for a reasoned and intelligent post...and I completely agree...

                                                                                When Starbucks broadcast that they were pulling the "tall" from their menu, I told my wife that I could GUARANTEE that they didn't market-test that brilliant idea...a couple of days later, the poor "tall" was back in the game...

                                                                                Rather than unilaterally rolling out some profit-enhancing nonsense under the guise of good service, why not test it in a few markets, or do some focus group sampling? Amazing that an international company lacks such fundamental business sense, especially in the age of instant customer feedback via social media...

                                                                                Thanks again for a good post...

                                                                                  #21.1 - Wed Oct 13, 2010 5:58 PM EDT

                                                                                  The stock value DID rise as a result of this new policy.. ..just saying one stockholder to another.

                                                                                    #21.2 - Wed Oct 13, 2010 7:23 PM EDT
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                                                                                    Phoebe,

                                                                                    I can relate, especially when all I'm ordering is a drip coffee or an iced cofee w/ Splenda.  I do, however, get very frustrated when there is a group of (grabby) people hovering around the "pick-up table" since it is inevitable that one of them will pick up my drink.  I don't know anything about their respect for hygeine and I would prefer that they don't come in contact with my food & beverages.  So in this respect, I kind of like the idea of the drinks coming out in order.

                                                                                      Reply#22 - Wed Oct 13, 2010 1:03 PM EDT

                                                                                      I agree FatesWorn, as a barista myself it is very annoying when people just walk up and assume the drink sitting there is their's. We always call our drinks out, always. And it makes it more stressful on us when we have to re-make a drink because a customer grabbed a drink without verifying plus the customer with that drink has to wait even longer! So customers, please keep in mind that if you're going to walk away from the counter and come back to please verify the drink sitting there is your's!! It will make everyone's lives much easier!

                                                                                        #22.1 - Thu Oct 14, 2010 5:12 AM EDT
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                                                                                          Reply#23 - Wed Oct 13, 2010 1:18 PM EDT

                                                                                          @Johoo Maybe you should move to Brazil since you are so competative about who get's theirs first. The only time I get upset when someone comes in after me is when I have to wait 30 minutes for an order of hambergers with my friends and the people who came after us get theirs in 10 for the same size and type order.

                                                                                            #23.1 - Thu Oct 14, 2010 5:56 AM EDT
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                                                                                            Starbucks will need to figure out what it's core competencies are.  Is it fast service or is it a quality product?  If they can figure out how to combine those, there would be hundreds of companies wanting to know that secret.  So now a coffee house to a Italian caffee?  What is the appropriate product delivery style for the US?  They are in the customer service business.  Slower lines, not the way to go.  We've always known that whoever can get out the quality product for the best price, the quickest, is top dog.  Better pay, better training, employee performance incentives, that's the ticket.  Sounds like the $7.35 an hour Baristas are not making the money and the yahoos in HQ don't have a clue.  Someone's making big bucks!

                                                                                              Reply#24 - Wed Oct 13, 2010 1:38 PM EDT

                                                                                              I can understand the "one drink at a time" process for trainees, but when you graduate from the training phase to the barista phase, then multitasking makes sense. An espresso draw is 18 to 23 seconds and a blend cycle is at least 30 seconds. Would it not be more efficient to process the "standard" drinks (brewed coffee / tea) while the draw / blend cycles are in process? At the Starbucks I frequent, one of the 2 baristas working the machines will query customers in line as to their order so they can set up and pritorize the orders. Maybe my 'Bucks is the exception, but I have never had to wait 15 minutes for my order and the error rate is extremely low (ancedotal observation not statistical anaylsis)

                                                                                              • 2 votes
                                                                                              Reply#25 - Wed Oct 13, 2010 2:15 PM EDT

                                                                                              It was no joke...15 minutes on my order. I was amazed HOM. As I noted, my wife at one time worked for Starbucks, so I am very familiar with how the stores work. This store was in the burbs of Philly (Chestnut Hill). Even if the line is going out the door for people that want to place an order, you will never see two baristas working to make the drinks. Usually there is one employee standing around with a broom or emptying trashcans that do not need to be empty while there's a line out the door of customers.

                                                                                              The other problem I always have had at Starbucks is when they pull the shot and allow it to sit for a few minutes creating a bitter shot for a drink.

                                                                                              I would rather have my Dunkin's beans grinded at home and made into a coffee or go to DD's, 7-11, WaWa or Seattles Finest at this point.

                                                                                              If it was not for the gift card, I would never have entertained getting a coffee at this or any Starbucks.

                                                                                              • 2 votes
                                                                                              #25.1 - Wed Oct 13, 2010 3:12 PM EDT

                                                                                              Seriously....I like gas station coffee better. Here in the south the best coffee comes from Parkers, Hess or Gate. I've NEVER had a bad cup of coffee from any of these places. Actually I think the BEST coffee is from Daily's. ( and I'd much rather spend .99 - $1.49 ).

                                                                                              • 1 vote
                                                                                              #25.2 - Wed Oct 13, 2010 10:47 PM EDT
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